---
title: "Circuit vs OptimoRoute: Which is more popular by branded search?"
description: "Which is more popular in search, Circuit or OptimoRoute? Compare estimated monthly branded-search demand and Share of Search inside the Route optimisation platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/circuit-vs-optimoroute"
publisher: "Brandwave"
---

# Circuit vs OptimoRoute: Which is more popular by branded search?

Which is more popular in search, Circuit or OptimoRoute? Compare estimated monthly branded-search demand and Share of Search inside the Route optimisation platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Circuit and OptimoRoute
- **Competitive set**: Route optimisation platforms
- **Market**: Global
- **Month measured**: Aug 2026
- **Circuit Share of Search**: 0.37%
- **OptimoRoute Share of Search**: 40.8%

## Which is more popular in search, Circuit or OptimoRoute?

- In August 2026, OptimoRoute had more branded searches than Circuit among route optimisation platforms worldwide. OptimoRoute was estimated to have 9.9K branded searches compared to Circuit’s 90, and held a 40.8% Share of Search versus Circuit’s 0.37%.
- OptimoRoute was ahead of Circuit in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Circuit’s estimated Share of Search among route optimisation platforms worldwide moved from 0.77% to 0.37%, and its estimated monthly branded searches moved from 260 to 90.
- Across the 11 months ending August 2026, OptimoRoute’s estimated Share of Search among route optimisation platforms worldwide moved from 35.8% to 40.8%, and its estimated monthly branded searches moved from 12.1K to 9.9K.

## How did search popularity change for route optimisation platforms worldwide in August 2026?

- Estimated monthly branded searches for Circuit worldwide fell 65.4% over 11 measured months, from 260 to 90 in August 2026.
- Estimated monthly branded searches for OptimoRoute worldwide fell 18.2% over 11 measured months, from 12.1K to 9.9K in August 2026.

## Month by month

| Month | Circuit estimated searches | Circuit Share of Search | Circuit rank | OptimoRoute estimated searches | OptimoRoute Share of Search | OptimoRoute rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 260 | 0.77% | 5 | 12.1K | 35.8% | 1 |
| Nov 2025 | 170 | 0.57% | 5 | 12.1K | 40.7% | 1 |
| Dec 2025 | 170 | 0.59% | 5 | 9.9K | 34.5% | 1 |
| Jan 2026 | 140 | 0.46% | 5 | 9.9K | 32.7% | 1 |
| Feb 2026 | 110 | 0.4% | 5 | 9.9K | 35.9% | 1 |
| Mar 2026 | 110 | 0.36% | 5 | 12.1K | 39.1% | 1 |
| Apr 2026 | 110 | 0.36% | 5 | 12.1K | 39.1% | 1 |
| May 2026 | 140 | 0.49% | 5 | 12.1K | 42.4% | 1 |
| Jun 2026 | 90 | 0.33% | 5 | 12.1K | 44% | 1 |
| Jul 2026 | 90 | 0.37% | 5 | 9.9K | 40.5% | 1 |
| Aug 2026 | 90 | 0.37% | 5 | 9.9K | 40.8% | 1 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Circuit’s and OptimoRoute’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Circuit**: Measured on the search term “circuit delivery”.
- **OptimoRoute**: Measured on the search term “optimoroute”.

- [Circuit profile](/demand/global-en/brands/circuit)
- [OptimoRoute profile](/demand/global-en/brands/optimoroute)
- [All route optimisation platforms worldwide](/demand/global-en/categories/route-optimisation-platforms): The set both shares are measured inside, 5 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Circuit or OptimoRoute?

In August 2026, OptimoRoute had more branded searches than Circuit among route optimisation platforms worldwide. OptimoRoute was estimated to have 9.9K branded searches compared to Circuit’s 90, and held a 40.8% Share of Search versus Circuit’s 0.37%.

## Cite this page

Brandwave. "Circuit vs OptimoRoute: Which is more popular by branded search?". https://gobrandwave.com/demand/global-en/compare/circuit-vs-optimoroute

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