---
title: "Circana vs Ipsos: Which is searched more?"
description: "Is Circana or Ipsos more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Market research companies set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/circana-vs-ipsos"
publisher: "Brandwave"
---

# Circana vs Ipsos: Which is searched more?

Is Circana or Ipsos more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Market research companies set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Circana and Ipsos
- **Competitive set**: Market research companies
- **Market**: Global
- **Month measured**: Sep 2026
- **Circana Share of Search**: 3.2%
- **Ipsos Share of Search**: 24.1%

## Is Circana or Ipsos more popular in search?

- In September 2026, Ipsos had more branded searches than Circana among market research companies worldwide. Ipsos had about 246,000 branded searches, while Circana had 33,100. Ipsos made up 24.1% of all market research company searches we track, and Circana accounted for 3.2%.
- Ipsos was ahead of Circana in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Circana’s share of searches among market research companies worldwide moved from 2.8% to 3.2%, and its estimated monthly branded searches held steady at 33.1K.
- Across the 12 months ending September 2026, Ipsos’ share of searches among market research companies worldwide moved from 25.8% to 24.1%, and its estimated monthly branded searches moved from 301K to 246K.

## How did search popularity change for market research companies worldwide in September 2026?

- In September 2026, Ipsos lost share of searches among market research companies worldwide, from 26% to 24.1%.

## Month by month

| Month | Circana estimated searches | Circana Share of Search | Circana rank | Ipsos estimated searches | Ipsos Share of Search | Ipsos rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 33.1K | 2.8% | 7 | 301K | 25.8% | 1 |
| Nov 2025 | 27.1K | 2.7% | 8 | 201K | 19.7% | 3 |
| Dec 2025 | 27.1K | 3% | 6 | 201K | 22.1% | 2 |
| Jan 2026 | 27.1K | 2.7% | 7 | 201K | 19.8% | 3 |
| Feb 2026 | 27.1K | 2.9% | 7 | 201K | 21.5% | 2 |
| Mar 2026 | 33.1K | 3.1% | 7 | 246K | 22.8% | 1 |
| Apr 2026 | 27.1K | 2.5% | 7 | 301K | 27.4% | 1 |
| May 2026 | 27.1K | 2.7% | 7 | 246K | 24.2% | 1 |
| Jun 2026 | 27.1K | 2.7% | 6 | 301K | 30.4% | 1 |
| Jul 2026 | 27.1K | 2.9% | 6 | 201K | 21.8% | 3 |
| Aug 2026 | 27.1K | 2.9% | 6 | 246K | 26% | 1 |
| Sep 2026 | 33.1K | 3.2% | 6 | 246K | 24.1% | 1 |

## How each brand is measured

Brandwave collects information about searches that people make online using Circana’s and Ipsos’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Circana**: Measured on the search term “circana”.
- **Ipsos**: Measured on the search term “ipsos”.

- [Circana profile](/demand/global-en/brands/circana)
- [Ipsos profile](/demand/global-en/brands/ipsos)
- [All market research companies worldwide](/demand/global-en/categories/market-research-companies): The set both shares are measured inside, 13 brands.

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Is Circana or Ipsos more popular in search?

In September 2026, Ipsos had more branded searches than Circana among market research companies worldwide. Ipsos had about 246,000 branded searches, while Circana had 33,100. Ipsos made up 24.1% of all market research company searches we track, and Circana accounted for 3.2%.

## Cite this page

Brandwave. "Circana vs Ipsos: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/circana-vs-ipsos

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/circana-vs-ipsos. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.