--- title: "Cint vs SparkToro: Which is searched more?" description: "Is Cint or SparkToro more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Consumer research platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/cint-vs-sparktoro" publisher: "Brandwave" --- # Cint vs SparkToro: Which is searched more? Is Cint or SparkToro more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Consumer research platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Cint and SparkToro - **Competitive set**: Consumer research platforms - **Market**: Global - **Month measured**: Sep 2026 - **Cint Share of Search**: 0.03% - **SparkToro Share of Search**: 2.9% ## Is Cint or SparkToro more popular in search? - In September 2026, SparkToro had more branded searches than Cint among consumer research platforms worldwide. SparkToro had about 8,100 branded searches, while Cint had 90. SparkToro made up 2.9% of all consumer research platform searches we track, and Cint accounted for 0.03%. - SparkToro was ahead of Cint in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Cint’s share of searches among consumer research platforms worldwide moved from 0.01% to 0.03%, and its estimated monthly branded searches moved from 50 to 90. - Across the 12 months ending September 2026, SparkToro’s share of searches among consumer research platforms worldwide moved from 3% to 2.9%, and its estimated monthly branded searches moved from 12.1K to 8.1K. ## Top consumer research platforms in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, SparkToro was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Cint did not appear in any of the five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | GWI | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Qualtrics | 2nd | 3 of 3 | 1 of 2 | 4 of 5 | | Attest | 3rd | 2 of 3 | 1 of 2 | 3 of 5 | | SparkToro | 4th | 1 of 3 | 1 of 2 | 2 of 5 | | Suzy | 5th | 1 of 3 | 0 of 2 | 1 of 5 | | UserTesting | 5th | 2 of 3 | 0 of 2 | 2 of 5 | | Pollfish | 7th | 1 of 3 | 0 of 2 | 1 of 5 | | AYTM | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Cint | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about consumer research platforms - Asked ChatGPT "Which consumer research platform should I use?": 1. Qualtrics, 2. Attest, 3. UserTesting, 4. GWI - Asked ChatGPT "What are the best consumer research platforms?": 1. Qualtrics, 2. Attest, 3. Suzy, 4. GWI, 5. Pollfish, 6. UserTesting - Asked ChatGPT "What's the best consumer research platform for audience insights?": 1. GWI, 2. SparkToro, 3. Qualtrics - Searched Google, AI Overview "consumer research platform": 1. GWI, 2. Qualtrics, 3. Attest - Searched Google, AI Overview "audience research tool": 1. SparkToro, 2. GWI Not named in any answer: AYTM and Cint. Brands are listed in the order each answer named them. The answers were collected in the United States on October 20, 2026. ## How did search popularity change for consumer research platforms worldwide in September 2026? - In September 2026, SparkToro lost share of searches among consumer research platforms worldwide, from 3.5% to 2.9%. - Estimated monthly branded searches for Cint worldwide rose 80% over 12 measured months, from 50 to 90 in September 2026. ## Month by month | Month | Cint estimated searches | Cint Share of Search | Cint rank | SparkToro estimated searches | SparkToro Share of Search | SparkToro rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 50 | 0.01% | 8 | 12.1K | 3% | 3 | | Nov 2025 | 70 | 0.02% | 8 | 9.9K | 2.9% | 3 | | Dec 2025 | 50 | 0.02% | 8 | 8.1K | 2.9% | 3 | | Jan 2026 | 50 | 0.02% | 8 | 14.8K | 5.1% | 3 | | Feb 2026 | 50 | 0.01% | 8 | 9.9K | 3% | 3 | | Mar 2026 | 50 | 0.01% | 8 | 12.1K | 3% | 3 | | Apr 2026 | 70 | 0.02% | 8 | 9.9K | 2.5% | 3 | | May 2026 | 50 | 0.01% | 8 | 9.9K | 3% | 3 | | Jun 2026 | 50 | 0.02% | 8 | 8.1K | 2.9% | 3 | | Jul 2026 | 50 | 0.02% | 8 | 8.1K | 3.4% | 3 | | Aug 2026 | 50 | 0.02% | 8 | 8.1K | 3.5% | 3 | | Sep 2026 | 90 | 0.03% | 8 | 8.1K | 2.9% | 3 | ## How each brand is measured Brandwave collects information about searches that people make online using Cint’s and SparkToro’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Cint**: Measured on the search term “cint market research”. - **SparkToro**: Measured on the search term “sparktoro”. - [Cint profile](/demand/global-en/brands/cint) - [SparkToro profile](/demand/global-en/brands/sparktoro) - [All consumer research platforms worldwide](/demand/global-en/categories/consumer-research-platforms): The set both shares are measured inside, 9 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Cint or SparkToro more popular in search? In September 2026, SparkToro had more branded searches than Cint among consumer research platforms worldwide. SparkToro had about 8,100 branded searches, while Cint had 90. SparkToro made up 2.9% of all consumer research platform searches we track, and Cint accounted for 0.03%. ## Cite this page Brandwave. "Cint vs SparkToro: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/cint-vs-sparktoro This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/cint-vs-sparktoro. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.