---
title: "Church Road vs Kim Crawford: Which is searched more?"
description: "Which is more popular in search, Church Road or Kim Crawford? Compare estimated monthly branded-search demand and Share of Search inside the Pinot gris brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/church-road-vs-kim-crawford"
publisher: "Brandwave"
---

# Church Road vs Kim Crawford: Which is searched more?

Which is more popular in search, Church Road or Kim Crawford? Compare estimated monthly branded-search demand and Share of Search inside the Pinot gris brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Church Road and Kim Crawford
- **Competitive set**: Pinot gris brands
- **Market**: Global
- **Month measured**: Sep 2026
- **Church Road Share of Search**: 83.3%
- **Kim Crawford Share of Search**: 7.5%

## Which is more popular in search, Church Road or Kim Crawford?

- In September 2026, Church Road had more branded searches than Kim Crawford among pinot gris brands worldwide. Church Road was estimated to have 201K branded searches compared to Kim Crawford’s 18.1K, and held an 83.3% Share of Search versus Kim Crawford’s 7.5%.
- Church Road was ahead of Kim Crawford in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Church Road’s estimated Share of Search among pinot gris brands worldwide moved from 80.3% to 83.3%, and its estimated monthly branded searches held steady at 201K.
- Across the 12 months ending September 2026, Kim Crawford’s estimated Share of Search among pinot gris brands worldwide moved from 10.8% to 7.5%, and its estimated monthly branded searches moved from 27.1K to 18.1K.

## How did search popularity change for pinot gris brands worldwide in September 2026?

- In September 2026, Church Road gained estimated Share of Search among pinot gris brands worldwide, from 81.9% to 83.3%.
- In September 2026, Kim Crawford lost estimated Share of Search among pinot gris brands worldwide, from 9% to 7.5%.

## Month by month

| Month | Church Road estimated searches | Church Road Share of Search | Church Road rank | Kim Crawford estimated searches | Kim Crawford Share of Search | Kim Crawford rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 201K | 80.3% | 1 | 27.1K | 10.8% | 2 |
| Nov 2025 | 201K | 73.2% | 1 | 33.1K | 12.1% | 3 |
| Dec 2025 | 201K | 77% | 1 | 27.1K | 10.4% | 3 |
| Jan 2026 | 201K | 85.9% | 1 | 14.8K | 6.3% | 3 |
| Feb 2026 | 165K | 83.4% | 1 | 14.8K | 7.5% | 3 |
| Mar 2026 | 201K | 84.5% | 1 | 14.8K | 6.2% | 3 |
| Apr 2026 | 201K | 84.5% | 1 | 14.8K | 6.2% | 3 |
| May 2026 | 201K | 83.3% | 1 | 18.1K | 7.5% | 3 |
| Jun 2026 | 201K | 84.5% | 1 | 14.8K | 6.2% | 3 |
| Jul 2026 | 201K | 83.3% | 1 | 18.1K | 7.5% | 3 |
| Aug 2026 | 201K | 81.9% | 1 | 22.2K | 9% | 3 |
| Sep 2026 | 201K | 83.3% | 1 | 18.1K | 7.5% | 3 |

## How each brand is measured

Brandwave collects information about searches that people make online using Church Road’s and Kim Crawford’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Church Road**: Measured on the search term “church road”.
- **Kim Crawford**: Measured on the search term “kim crawford”.

- [Church Road profile](/demand/global-en/brands/church-road)
- [Kim Crawford profile](/demand/global-en/brands/kim-crawford)
- [All pinot gris brands worldwide](/demand/global-en/categories/pinot-gris-brands): The set both shares are measured inside, 3 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Church Road or Kim Crawford?

In September 2026, Church Road had more branded searches than Kim Crawford among pinot gris brands worldwide. Church Road was estimated to have 201K branded searches compared to Kim Crawford’s 18.1K, and held an 83.3% Share of Search versus Kim Crawford’s 7.5%.

## Cite this page

Brandwave. "Church Road vs Kim Crawford: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/church-road-vs-kim-crawford

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/church-road-vs-kim-crawford. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.