--- title: "Chupa Chups vs Skittles: Which is searched more?" description: "Is Chupa Chups or Skittles more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Lolly brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/chupa-chups-vs-skittles" publisher: "Brandwave" --- # Chupa Chups vs Skittles: Which is searched more? Is Chupa Chups or Skittles more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Lolly brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Chupa Chups and Skittles - **Competitive set**: Lolly brands - **Market**: Global - **Month measured**: Sep 2026 - **Chupa Chups Share of Search**: 13.6% - **Skittles Share of Search**: 20.3% ## Is Chupa Chups or Skittles more popular in search? - In September 2026, Skittles had more branded searches than Chupa Chups among lolly brands worldwide. Skittles had about 450,000 branded searches, while Chupa Chups had 301,000. Skittles made up 20.3% of all lolly brand searches we track, and Chupa Chups accounted for 13.6%. - Skittles was ahead of Chupa Chups in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Chupa Chups’ share of searches among lolly brands worldwide moved from 14.3% to 13.6%, and its estimated monthly branded searches moved from 368K to 301K. - Across the 12 months ending September 2026, Skittles’ share of searches among lolly brands worldwide moved from 21.3% to 20.3%, and its estimated monthly branded searches moved from 550K to 450K. ## Top lolly brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Chupa Chups was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Skittles was mentioned in two out of five: not in any of the three ChatGPT answers, but in both Google AI Overviews. Chupa Chups was listed before Skittles in three out of five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Chupa Chups | 1st | 3 of 3 | 0 of 2 | 3 of 5 | | Skittles | 2nd | 0 of 3 | 2 of 2 | 2 of 5 | | Dum-Dums | 3rd | 3 of 3 | 0 of 2 | 3 of 5 | | Jolly Rancher | 4th | 1 of 3 | 2 of 2 | 3 of 5 | | Tootsie Pops | 5th | 2 of 3 | 0 of 2 | 2 of 5 | | Haribo | 6th | 0 of 3 | 1 of 2 | 1 of 5 | | Allens | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Mentos | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about lolly brands - Asked ChatGPT "Which lolly brand should I buy?": 1. Chupa Chups, 2. Dum-Dums - Asked ChatGPT "What are the best lolly brands?": 1. Chupa Chups, 2. Dum-Dums, 3. Tootsie Pops, 4. Jolly Rancher - Asked ChatGPT "What's the best lolly brand for everyday sweets?": 1. Chupa Chups, 2. Dum-Dums, 3. Tootsie Pops - Searched Google, AI Overview "sweet brands": 1. Skittles, 2. Jolly Rancher - Searched Google, AI Overview "fruit candy brands": 1. Skittles, 2. Jolly Rancher, 3. Haribo Not named in any answer: Allens and Mentos. Brands are listed in the order each answer named them. The answers were collected in the United States on October 21, 2026. ## How did search popularity change for lolly brands worldwide in September 2026? - Estimated monthly branded searches for Chupa Chups worldwide fell 18.2% over 12 measured months, from 368K to 301K in September 2026. - Estimated monthly branded searches for Skittles worldwide fell 18.2% over 12 measured months, from 550K to 450K in September 2026. ## Month by month | Month | Chupa Chups estimated searches | Chupa Chups Share of Search | Chupa Chups rank | Skittles estimated searches | Skittles Share of Search | Skittles rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 368K | 14.3% | 4 | 550K | 21.3% | 2 | | Nov 2025 | 368K | 16.1% | 4 | 450K | 19.7% | 3 | | Dec 2025 | 301K | 13.6% | 4 | 450K | 20.4% | 3 | | Jan 2026 | 301K | 13.7% | 4 | 450K | 20.4% | 3 | | Feb 2026 | 301K | 14.4% | 4 | 450K | 21.6% | 2 | | Mar 2026 | 368K | 14.7% | 4 | 450K | 18% | 3 | | Apr 2026 | 301K | 11.7% | 4 | 450K | 17.5% | 3 | | May 2026 | 301K | 12.4% | 4 | 450K | 18.6% | 3 | | Jun 2026 | 301K | 13.7% | 4 | 368K | 16.7% | 3 | | Jul 2026 | 301K | 14.5% | 4 | 368K | 17.7% | 3 | | Aug 2026 | 301K | 13.6% | 4 | 450K | 20.4% | 3 | | Sep 2026 | 301K | 13.6% | 4 | 450K | 20.3% | 3 | ## How each brand is measured Brandwave collects information about searches that people make online using Chupa Chups’ and Skittles’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Chupa Chups**: Measured on the search term “chupa chups”. - **Skittles**: Measured on the search term “skittles”. - [Chupa Chups profile](/demand/global-en/brands/chupa-chups) - [Skittles profile](/demand/global-en/brands/skittles) - [All lolly brands worldwide](/demand/global-en/categories/lolly-brands): The set both shares are measured inside, 8 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Chupa Chups or Skittles more popular in search? In September 2026, Skittles had more branded searches than Chupa Chups among lolly brands worldwide. Skittles had about 450,000 branded searches, while Chupa Chups had 301,000. Skittles made up 20.3% of all lolly brand searches we track, and Chupa Chups accounted for 13.6%. ## Cite this page Brandwave. "Chupa Chups vs Skittles: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/chupa-chups-vs-skittles This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/chupa-chups-vs-skittles. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.