---
title: "Chupa Chups vs Dum-Dums: Which is searched more?"
description: "Is Chupa Chups or Dum-Dums more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Lolly brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/chupa-chups-vs-dum-dums"
publisher: "Brandwave"
---

# Chupa Chups vs Dum-Dums: Which is searched more?

Is Chupa Chups or Dum-Dums more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Lolly brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Chupa Chups and Dum-Dums
- **Competitive set**: Lolly brands
- **Market**: Global
- **Month measured**: Sep 2026
- **Chupa Chups Share of Search**: 13.6%
- **Dum-Dums Share of Search**: 1.2%

## Is Chupa Chups or Dum-Dums more popular in search?

- In September 2026, Chupa Chups had more branded searches than Dum-Dums among lolly brands worldwide. Chupa Chups had about 301,000 branded searches, while Dum-Dums had 27,100. Chupa Chups made up 13.6% of all lolly brand searches we track, and Dum-Dums accounted for 1.2%.
- Chupa Chups was ahead of Dum-Dums in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Chupa Chups’ share of searches among lolly brands worldwide moved from 14.3% to 13.6%, and its estimated monthly branded searches moved from 368K to 301K.
- Across the 12 months ending September 2026, Dum-Dums’ share of searches among lolly brands worldwide moved from 1.6% to 1.2%, and its estimated monthly branded searches moved from 40.5K to 27.1K.

## How did search popularity change for lolly brands worldwide in September 2026?

- Estimated monthly branded searches for Dum-Dums worldwide fell 33.1% over 12 measured months, from 40.5K to 27.1K in September 2026.
- Estimated monthly branded searches for Chupa Chups worldwide fell 18.2% over 12 measured months, from 368K to 301K in September 2026.

## Month by month

| Month | Chupa Chups estimated searches | Chupa Chups Share of Search | Chupa Chups rank | Dum-Dums estimated searches | Dum-Dums Share of Search | Dum-Dums rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 368K | 14.3% | 4 | 40.5K | 1.6% | 8 |
| Nov 2025 | 368K | 16.1% | 4 | 27.1K | 1.2% | 8 |
| Dec 2025 | 301K | 13.6% | 4 | 22.2K | 1% | 8 |
| Jan 2026 | 301K | 13.7% | 4 | 22.2K | 1% | 8 |
| Feb 2026 | 301K | 14.4% | 4 | 22.2K | 1.1% | 8 |
| Mar 2026 | 368K | 14.7% | 4 | 22.2K | 0.89% | 8 |
| Apr 2026 | 301K | 11.7% | 4 | 22.2K | 0.86% | 8 |
| May 2026 | 301K | 12.4% | 4 | 22.2K | 0.92% | 8 |
| Jun 2026 | 301K | 13.7% | 4 | 18.1K | 0.82% | 8 |
| Jul 2026 | 301K | 14.5% | 4 | 18.1K | 0.87% | 8 |
| Aug 2026 | 301K | 13.6% | 4 | 22.2K | 1% | 8 |
| Sep 2026 | 301K | 13.6% | 4 | 27.1K | 1.2% | 8 |

## How each brand is measured

Brandwave collects information about searches that people make online using Chupa Chups’ and Dum-Dums’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Chupa Chups**: Measured on the search term “chupa chups”.
- **Dum-Dums**: Measured on the search term “dum dums”.

- [Chupa Chups profile](/demand/global-en/brands/chupa-chups)
- [Dum-Dums profile](/demand/global-en/brands/dum-dums)
- [All lolly brands worldwide](/demand/global-en/categories/lolly-brands): The set both shares are measured inside, 8 brands.

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Is Chupa Chups or Dum-Dums more popular in search?

In September 2026, Chupa Chups had more branded searches than Dum-Dums among lolly brands worldwide. Chupa Chups had about 301,000 branded searches, while Dum-Dums had 27,100. Chupa Chups made up 13.6% of all lolly brand searches we track, and Dum-Dums accounted for 1.2%.

## Cite this page

Brandwave. "Chupa Chups vs Dum-Dums: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/chupa-chups-vs-dum-dums

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/chupa-chups-vs-dum-dums. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.