---
title: "Chuckit vs KONG: Which is searched more?"
description: "Which is more popular in search, Chuckit or KONG? Compare estimated monthly branded-search demand and Share of Search inside the Dog toy brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/chuckit-vs-kong"
publisher: "Brandwave"
---

# Chuckit vs KONG: Which is searched more?

Which is more popular in search, Chuckit or KONG? Compare estimated monthly branded-search demand and Share of Search inside the Dog toy brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Chuckit and KONG
- **Competitive set**: Dog toy brands
- **Market**: Global
- **Month measured**: Aug 2026
- **Chuckit Share of Search**: 8.7%
- **KONG Share of Search**: 56.8%

## Which is more popular in search, Chuckit or KONG?

- In August 2026, KONG had more branded searches than Chuckit among dog toy brands worldwide. KONG was estimated to have 78.6K branded searches compared to Chuckit’s 12.1K, and held a 56.8% Share of Search versus Chuckit’s 8.7%.
- KONG was ahead of Chuckit in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Chuckit’s estimated Share of Search among dog toy brands worldwide moved from 9.1% to 8.7%, and its estimated monthly branded searches held steady at 12.1K.
- Across the 11 months ending August 2026, KONG’s estimated Share of Search among dog toy brands worldwide moved from 59.3% to 56.8%, and its estimated monthly branded searches held steady at 78.6K.

## How did search popularity change for dog toy brands worldwide in August 2026?

- In August 2026, KONG gained estimated Share of Search among dog toy brands worldwide, from 53.5% to 56.8%.
- In August 2026, Chuckit lost estimated Share of Search among dog toy brands worldwide, from 9.6% to 8.7%.

## Month by month

| Month | Chuckit estimated searches | Chuckit Share of Search | Chuckit rank | KONG estimated searches | KONG Share of Search | KONG rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 12.1K | 9.1% | 3 | 78.6K | 59.3% | 1 |
| Nov 2025 | 14.8K | 8.9% | 3 | 109K | 65.1% | 1 |
| Dec 2025 | 14.8K | 7% | 4 | 132K | 62.3% | 1 |
| Jan 2026 | 12.1K | 7.1% | 3 | 109K | 63.8% | 1 |
| Feb 2026 | 12.1K | 8.6% | 3 | 88.8K | 62.8% | 1 |
| Mar 2026 | 12.1K | 8% | 3 | 92.1K | 61.1% | 1 |
| Apr 2026 | 12.1K | 9.5% | 3 | 75.3K | 58.8% | 1 |
| May 2026 | 12.1K | 10.3% | 3 | 64.3K | 55% | 1 |
| Jun 2026 | 12.1K | 9.9% | 3 | 64.3K | 52.7% | 1 |
| Jul 2026 | 12.1K | 9.6% | 3 | 67.6K | 53.5% | 1 |
| Aug 2026 | 12.1K | 8.7% | 3 | 78.6K | 56.8% | 1 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Chuckit’s and KONG’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Chuckit**: Measured on the search term “chuckit”.
- **KONG**: Measured on the search terms “kong dog toy” and “kong toys”, summed into one figure.

- [Chuckit profile](/demand/global-en/brands/chuckit)
- [KONG profile](/demand/global-en/brands/kong)
- [All dog toy brands worldwide](/demand/global-en/categories/dog-toy-brands): The set both shares are measured inside, 5 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Chuckit or KONG?

In August 2026, KONG had more branded searches than Chuckit among dog toy brands worldwide. KONG was estimated to have 78.6K branded searches compared to Chuckit’s 12.1K, and held a 56.8% Share of Search versus Chuckit’s 8.7%.

## Cite this page

Brandwave. "Chuckit vs KONG: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/chuckit-vs-kong

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/chuckit-vs-kong. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.