---
title: "ChomChom vs KONG: Which is more popular by branded search?"
description: "Which is more popular in search, ChomChom or KONG? Compare estimated monthly branded-search demand and Share of Search inside the Pet hair removers set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/chomchom-vs-kong"
publisher: "Brandwave"
---

# ChomChom vs KONG: Which is more popular by branded search?

Which is more popular in search, ChomChom or KONG? Compare estimated monthly branded-search demand and Share of Search inside the Pet hair removers set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: ChomChom and KONG
- **Competitive set**: Pet hair removers
- **Market**: Global
- **Month measured**: Aug 2026
- **ChomChom Share of Search**: 3.2%
- **KONG Share of Search**: 11.5%

## Which is more popular in search, ChomChom or KONG?

- In August 2026, KONG had more branded searches than ChomChom among pet hair removers worldwide. KONG was estimated to have 78.6K branded searches compared to ChomChom’s 22.2K, and held an 11.5% Share of Search versus ChomChom’s 3.2%.
- KONG was ahead of ChomChom in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, ChomChom’s estimated Share of Search among pet hair removers worldwide moved from 3.9% to 3.2%, and its estimated monthly branded searches moved from 27.1K to 22.2K.
- Across the 11 months ending August 2026, KONG’s estimated Share of Search among pet hair removers worldwide moved from 11.3% to 11.5%, and its estimated monthly branded searches held steady at 78.6K.

## How did search popularity change for pet hair removers worldwide in August 2026?

- In August 2026, ChomChom lost estimated Share of Search among pet hair removers worldwide, from 4% to 3.2%.
- In August 2026, KONG lost estimated Share of Search among pet hair removers worldwide, from 12.1% to 11.5%.

## Month by month

| Month | ChomChom estimated searches | ChomChom Share of Search | ChomChom rank | KONG estimated searches | KONG Share of Search | KONG rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 27.1K | 3.9% | 4 | 78.6K | 11.3% | 2 |
| Nov 2025 | 22.2K | 2.7% | 4 | 109K | 13% | 2 |
| Dec 2025 | 22.2K | 3.2% | 4 | 132K | 19.2% | 2 |
| Jan 2026 | 27.1K | 4.1% | 4 | 109K | 16.5% | 2 |
| Feb 2026 | 18.1K | 2.8% | 4 | 88.8K | 13.7% | 2 |
| Mar 2026 | 22.2K | 3% | 4 | 92.1K | 12.6% | 2 |
| Apr 2026 | 18.1K | 2.9% | 4 | 75.3K | 11.9% | 3 |
| May 2026 | 22.2K | 3.9% | 4 | 64.3K | 11.3% | 3 |
| Jun 2026 | 22.2K | 4% | 4 | 64.3K | 11.6% | 3 |
| Jul 2026 | 22.2K | 4% | 4 | 67.6K | 12.1% | 3 |
| Aug 2026 | 22.2K | 3.2% | 4 | 78.6K | 11.5% | 2 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using ChomChom’s and KONG’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **ChomChom**: Measured on the search term “chom chom”.
- **KONG**: Measured on the search terms “kong dog toy” and “kong toys”, summed into one figure.

- [ChomChom profile](/demand/global-en/brands/chomchom)
- [KONG profile](/demand/global-en/brands/kong)
- [All pet hair removers worldwide](/demand/global-en/categories/pet-hair-removers): The set both shares are measured inside, 6 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, ChomChom or KONG?

In August 2026, KONG had more branded searches than ChomChom among pet hair removers worldwide. KONG was estimated to have 78.6K branded searches compared to ChomChom’s 22.2K, and held an 11.5% Share of Search versus ChomChom’s 3.2%.

## Cite this page

Brandwave. "ChomChom vs KONG: Which is more popular by branded search?". https://gobrandwave.com/demand/global-en/compare/chomchom-vs-kong

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/chomchom-vs-kong. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.