--- title: "Chobani vs Fage: Which is searched more?" description: "Is Chobani or Fage more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Yoghurt brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/chobani-vs-fage" publisher: "Brandwave" --- # Chobani vs Fage: Which is searched more? Is Chobani or Fage more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Yoghurt brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Chobani and Fage - **Competitive set**: Yoghurt brands - **Market**: Global - **Month measured**: Sep 2026 - **Chobani Share of Search**: 25% - **Fage Share of Search**: 5% ## Is Chobani or Fage more popular in search? - In September 2026, Chobani had more branded searches than Fage among yoghurt brands worldwide. Chobani had about 301,000 branded searches, while Fage had 60,500. Chobani made up 25% of all yoghurt brand searches we track, and Fage accounted for 5%. - Chobani was ahead of Fage in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Chobani’s share of searches among yoghurt brands worldwide moved from 27.7% to 25%, and its estimated monthly branded searches moved from 368K to 301K. - Across the 12 months ending September 2026, Fage’s share of searches among yoghurt brands worldwide moved from 3.7% to 5%, and its estimated monthly branded searches moved from 49.5K to 60.5K. ## Top yoghurt brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Chobani and Fage were each mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Fage was listed before Chobani in four out of five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Fage | 1st | 3 of 3 | 1 of 2 | 4 of 5 | | Chobani | 2nd | 3 of 3 | 1 of 2 | 4 of 5 | | Oikos | 3rd | 2 of 3 | 1 of 2 | 3 of 5 | | Siggi's | 4th | 3 of 3 | 1 of 2 | 4 of 5 | | Yoplait | 5th | 0 of 3 | 2 of 2 | 2 of 5 | | Müller | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | The Collective | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Activia | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Noosa | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about yoghurt brands - Asked ChatGPT "Which yoghurt brand should I buy?": 1. Fage, 2. Chobani, 3. Siggi's - Asked ChatGPT "What are the best yoghurt brands?": 1. Fage, 2. Chobani, 3. Oikos, 4. Siggi's - Asked ChatGPT "What's the best yoghurt brand for everyday snacking?": 1. Fage, 2. Chobani, 3. Siggi's, 4. Oikos - Searched Google, AI Overview "high protein yoghurt": 1. Oikos, 2. Chobani, 3. Siggi's, 4. Yoplait - Searched Google, AI Overview "best yoghurt": 1. Fage, 2. Yoplait Not named in any answer: Müller, The Collective, Activia and Noosa. Brands are listed in the order each answer named them. The answers were collected in the United States on October 21, 2026. ## How did search popularity change for yoghurt brands worldwide in September 2026? - In September 2026, Fage overtook Yoplait to rank 6th among yoghurt brands worldwide, with 5% of the searches. - Estimated monthly branded searches for Chobani worldwide fell 18.2% over 12 measured months, from 368K to 301K in September 2026. ## Month by month | Month | Chobani estimated searches | Chobani Share of Search | Chobani rank | Fage estimated searches | Fage Share of Search | Fage rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 368K | 27.7% | 2 | 49.5K | 3.7% | 6 | | Nov 2025 | 246K | 20.9% | 2 | 49.5K | 4.2% | 6 | | Dec 2025 | 201K | 16.8% | 2 | 33.1K | 2.8% | 7 | | Jan 2026 | 246K | 20.1% | 2 | 60.5K | 4.9% | 6 | | Feb 2026 | 246K | 22.4% | 2 | 49.5K | 4.5% | 6 | | Mar 2026 | 246K | 20.7% | 2 | 60.5K | 5.1% | 6 | | Apr 2026 | 246K | 21.2% | 2 | 49.5K | 4.3% | 7 | | May 2026 | 246K | 21.5% | 2 | 60.5K | 5.3% | 6 | | Jun 2026 | 246K | 19.2% | 2 | 49.5K | 3.9% | 6 | | Jul 2026 | 201K | 17.4% | 2 | 49.5K | 4.3% | 6 | | Aug 2026 | 301K | 24.8% | 2 | 49.5K | 4.1% | 7 | | Sep 2026 | 301K | 25% | 2 | 60.5K | 5% | 6 | ## How each brand is measured Brandwave collects information about searches that people make online using Chobani’s and Fage’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Chobani**: Measured on the search term “chobani”. - **Fage**: Measured on the search term “fage”. - [Chobani profile](/demand/global-en/brands/chobani) - [Fage profile](/demand/global-en/brands/fage) - [All yoghurt brands worldwide](/demand/global-en/categories/yoghurt-brands): The set both shares are measured inside, 9 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Chobani or Fage more popular in search? In September 2026, Chobani had more branded searches than Fage among yoghurt brands worldwide. Chobani had about 301,000 branded searches, while Fage had 60,500. Chobani made up 25% of all yoghurt brand searches we track, and Fage accounted for 5%. ## Cite this page Brandwave. "Chobani vs Fage: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/chobani-vs-fage This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/chobani-vs-fage. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.