--- title: "Chime vs Starling Bank: Which is searched more?" description: "Which is more popular in search, Chime or Starling Bank? Compare estimated monthly branded-search demand and Share of Search inside the Neobanks set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/chime-vs-starling-bank" publisher: "Brandwave" --- # Chime vs Starling Bank: Which is searched more? Which is more popular in search, Chime or Starling Bank? Compare estimated monthly branded-search demand and Share of Search inside the Neobanks set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Chime and Starling Bank - **Competitive set**: Neobanks - **Market**: Global - **Month measured**: Aug 2026 - **Chime Share of Search**: 0.96% - **Starling Bank Share of Search**: 2.4% ## Which is more popular in search, Chime or Starling Bank? - In August 2026, Starling Bank had more branded searches than Chime among neobanks worldwide. Starling Bank was estimated to have 125K branded searches compared to Chime’s 49.5K, and held a 2.4% Share of Search versus Chime’s 0.96%. - Starling Bank was ahead of Chime in every measured month of the 11 months ending August 2026. - Across the 11 months ending August 2026, Chime’s estimated Share of Search among neobanks worldwide moved from 1.2% to 0.96%, and its estimated monthly branded searches moved from 60.5K to 49.5K. - Across the 11 months ending August 2026, Starling Bank’s estimated Share of Search among neobanks worldwide moved from 2.8% to 2.4%, and its estimated monthly branded searches moved from 145K to 125K. ## How did search popularity change for neobanks worldwide in August 2026? - Estimated monthly branded searches for Chime worldwide fell 18.2% over 11 measured months, from 60.5K to 49.5K in August 2026. - Estimated monthly branded searches for Starling Bank worldwide fell 13.6% over 11 measured months, from 145K to 125K in August 2026. ## Month by month | Month | Chime estimated searches | Chime Share of Search | Chime rank | Starling Bank estimated searches | Starling Bank Share of Search | Starling Bank rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 60.5K | 1.2% | 5 | 145K | 2.8% | 4 | | Nov 2025 | 49.5K | 1.1% | 5 | 121K | 2.8% | 4 | | Dec 2025 | 49.5K | 1.2% | 5 | 99.9K | 2.3% | 4 | | Jan 2026 | 49.5K | 0.95% | 5 | 148K | 2.9% | 4 | | Feb 2026 | 49.5K | 1.2% | 5 | 124K | 2.9% | 4 | | Mar 2026 | 49.5K | 0.98% | 5 | 128K | 2.5% | 4 | | Apr 2026 | 74K | 1.7% | 5 | 147K | 3.3% | 4 | | May 2026 | 49.5K | 0.99% | 5 | 124K | 2.5% | 4 | | Jun 2026 | 49.5K | 1% | 5 | 124K | 2.5% | 4 | | Jul 2026 | 49.5K | 0.98% | 5 | 125K | 2.5% | 4 | | Aug 2026 | 49.5K | 0.96% | 5 | 125K | 2.4% | 4 | | Sep 2026 | — | — | — | — | — | — | ## How each brand is measured Brandwave collects information about searches that people make online using Chime’s and Starling Bank’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Chime**: Measured on the search term “chime bank”. - **Starling Bank**: Measured on the search terms “bank starling”, “starling account”, “starling app”, “Starling Bank”, “starling bank account”, “starling bank app”, “starling bank application”, “starling bank business account”, “starling bank card”, “starling bank current account”, “starling bank interest rates”, “starling bank joint account”, “starling bank loans”, “starling bank savings account”, “starling bank uk”, “starling business account”, “starling business bank”, “starling business bank account”, “starling card”, “starling current account”, “starling interest rates”, “starling joint account”, “starling online banking” and “starling savings account”, summed into one figure. - [Chime profile](/demand/global-en/brands/chime) - [Starling Bank profile](/demand/global-en/brands/starling-bank) - [All neobanks worldwide](/demand/global-en/categories/neobanks): The set both shares are measured inside, 5 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, Chime or Starling Bank? In August 2026, Starling Bank had more branded searches than Chime among neobanks worldwide. Starling Bank was estimated to have 125K branded searches compared to Chime’s 49.5K, and held a 2.4% Share of Search versus Chime’s 0.96%. ## Cite this page Brandwave. "Chime vs Starling Bank: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/chime-vs-starling-bank This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/chime-vs-starling-bank. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.