--- title: "Chilly's vs Fellow: Which is searched more?" description: "Is Chilly's or Fellow more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Keep cup brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/chillys-vs-fellow-products" publisher: "Brandwave" --- # Chilly's vs Fellow: Which is searched more? Is Chilly's or Fellow more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Keep cup brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Chilly's and Fellow - **Competitive set**: Keep cup brands - **Market**: Global - **Month measured**: Sep 2026 - **Chilly's Share of Search**: 34.9% - **Fellow Share of Search**: 2.1% ## Is Chilly's or Fellow more popular in search? - In September 2026, Chilly's had more branded searches than Fellow among keep cup brands worldwide. Chilly's had about 110,000 branded searches, while Fellow had 6,600. Chilly's made up 34.9% of all keep cup brand searches we track, and Fellow accounted for 2.1%. - Chilly's was ahead of Fellow in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Chilly's’ share of searches among keep cup brands worldwide moved from 34.7% to 34.9%, and its estimated monthly branded searches moved from 135K to 110K. - Across the 12 months ending September 2026, Fellow’s share of searches among keep cup brands worldwide moved from 1.1% to 2.1%, and its estimated monthly branded searches moved from 4.4K to 6.6K. ## Top keep cup brands in ChatGPT and Google AI Overviews In three ChatGPT questions and one Google AI Overview, Fellow was mentioned in three out of four: in all three ChatGPT answers, but not in the Google AI Overview. Chilly's did not appear in any of the four answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | KeepCup | 1st | 3 of 3 | 1 of 1 | 4 of 4 | | Fellow | 2nd | 3 of 3 | 0 of 1 | 3 of 4 | | Frank Green | 3rd | 2 of 3 | 0 of 1 | 2 of 4 | | Stojo | 4th | 3 of 3 | 0 of 1 | 3 of 4 | | Chilly's | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | | Bodum | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | | Huskee | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | | Avanti Homewares | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | ## Every AI answer about keep cup brands - Asked ChatGPT "Which keep cup brand should I buy?": 1. KeepCup, 2. Fellow, 3. Stojo - Asked ChatGPT "What are the best keep cup brands?": 1. KeepCup, 2. Fellow, 3. Frank Green, 4. Stojo - Asked ChatGPT "What's the best keep cup brand for coffee on the go?": 1. KeepCup, 2. Fellow, 3. Frank Green, 4. Stojo - Searched Google, AI Overview "reusable coffee cup": 1. KeepCup Not named in any answer: Chilly's, Bodum, Huskee and Avanti Homewares. Brands are listed in the order each answer named them. The answers were collected in the United States on October 21, 2026. ## How did search popularity change for keep cup brands worldwide in September 2026? - In September 2026, Chilly's gained share of searches among keep cup brands worldwide, from 31.1% to 34.9%. - Fellow’s share of searches among keep cup brands worldwide has gained ground for 3 months in a row, from 1.5% to 2.1% in September 2026. ## Month by month | Month | Chilly's estimated searches | Chilly's Share of Search | Chilly's rank | Fellow estimated searches | Fellow Share of Search | Fellow rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 135K | 34.7% | 2 | 4.4K | 1.1% | 5 | | Nov 2025 | 135K | 27.5% | 2 | 6.6K | 1.3% | 5 | | Dec 2025 | 135K | 27.5% | 2 | 8.1K | 1.6% | 5 | | Jan 2026 | 165K | 39.2% | 1 | 5.4K | 1.3% | 5 | | Feb 2026 | 110K | 34.5% | 2 | 4.4K | 1.4% | 5 | | Mar 2026 | 110K | 33.9% | 2 | 5.4K | 1.7% | 5 | | Apr 2026 | 110K | 34.1% | 2 | 4.4K | 1.4% | 5 | | May 2026 | 110K | 37% | 1 | 4.4K | 1.5% | 5 | | Jun 2026 | 110K | 38.1% | 1 | 4.4K | 1.5% | 6 | | Jul 2026 | 90.8K | 31.1% | 2 | 5.4K | 1.8% | 5 | | Aug 2026 | 110K | 31.1% | 2 | 6.6K | 1.9% | 5 | | Sep 2026 | 110K | 34.9% | 2 | 6.6K | 2.1% | 5 | ## How each brand is measured Brandwave collects information about searches that people make online using Chilly's’ and Fellow’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Chilly's**: Measured on the search terms “chilly s” and “chillys”, summed into one figure. - **Fellow**: Measured on the search term “fellow carter”. - [Chilly's profile](/demand/global-en/brands/chillys) - [Fellow profile](/demand/global-en/brands/fellow-products) - [All keep cup brands worldwide](/demand/global-en/categories/keep-cup-brands): The set both shares are measured inside, 8 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Chilly's or Fellow more popular in search? In September 2026, Chilly's had more branded searches than Fellow among keep cup brands worldwide. Chilly's had about 110,000 branded searches, while Fellow had 6,600. Chilly's made up 34.9% of all keep cup brand searches we track, and Fellow accounted for 2.1%. ## Cite this page Brandwave. "Chilly's vs Fellow: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/chillys-vs-fellow-products This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/chillys-vs-fellow-products. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.