---
title: "Childs Farm vs Mustela: Which is more popular by branded search?"
description: "Which is more popular in search, Childs Farm or Mustela? Compare estimated monthly branded-search demand and Share of Search inside the Baby shampoo set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/childs-farm-vs-mustela"
publisher: "Brandwave"
---

# Childs Farm vs Mustela: Which is more popular by branded search?

Which is more popular in search, Childs Farm or Mustela? Compare estimated monthly branded-search demand and Share of Search inside the Baby shampoo set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Childs Farm and Mustela
- **Competitive set**: Baby shampoo
- **Market**: Global
- **Month measured**: Aug 2026
- **Childs Farm Share of Search**: 0.36%
- **Mustela Share of Search**: 10.9%

## Which is more popular in search, Childs Farm or Mustela?

- In August 2026, Mustela had more branded searches than Childs Farm among baby shampoo worldwide. Mustela was estimated to have 301K branded searches compared to Childs Farm’s 9.9K, and held a 10.9% Share of Search versus Childs Farm’s 0.36%.
- Mustela was ahead of Childs Farm in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Childs Farm’s estimated Share of Search among baby shampoo worldwide moved from 0.34% to 0.36%, and its estimated monthly branded searches held steady at 9.9K.
- Across the 11 months ending August 2026, Mustela’s estimated Share of Search among baby shampoo worldwide moved from 10.4% to 10.9%, and its estimated monthly branded searches held steady at 301K.

## How did search popularity change for baby shampoo worldwide in August 2026?

Neither Childs Farm nor Mustela moved beyond provider rounding among baby shampoo in Aug 2026.

## Month by month

| Month | Childs Farm estimated searches | Childs Farm Share of Search | Childs Farm rank | Mustela estimated searches | Mustela Share of Search | Mustela rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 9.9K | 0.34% | 5 | 301K | 10.4% | 2 |
| Nov 2025 | 12.1K | 0.38% | 5 | 301K | 9.4% | 2 |
| Dec 2025 | 9.9K | 0.34% | 5 | 246K | 8.6% | 2 |
| Jan 2026 | 12.1K | 0.38% | 5 | 301K | 9.4% | 2 |
| Feb 2026 | 9.9K | 0.35% | 5 | 301K | 10.7% | 2 |
| Mar 2026 | 12.1K | 0.41% | 5 | 301K | 10.2% | 2 |
| Apr 2026 | 12.1K | 0.41% | 5 | 301K | 10.2% | 2 |
| May 2026 | 12.1K | 0.45% | 5 | 301K | 11.2% | 2 |
| Jun 2026 | 9.9K | 0.37% | 5 | 301K | 11.2% | 2 |
| Jul 2026 | 9.9K | 0.36% | 5 | 301K | 10.9% | 2 |
| Aug 2026 | 9.9K | 0.36% | 5 | 301K | 10.9% | 2 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Childs Farm’s and Mustela’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Childs Farm**: Measured on the search term “childs farm”.
- **Mustela**: Measured on the search term “mustela”.

- [Childs Farm profile](/demand/global-en/brands/childs-farm)
- [Mustela profile](/demand/global-en/brands/mustela)
- [All baby shampoo worldwide](/demand/global-en/categories/baby-shampoo): The set both shares are measured inside, 6 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Childs Farm or Mustela?

In August 2026, Mustela had more branded searches than Childs Farm among baby shampoo worldwide. Mustela was estimated to have 301K branded searches compared to Childs Farm’s 9.9K, and held a 10.9% Share of Search versus Childs Farm’s 0.36%.

## Cite this page

Brandwave. "Childs Farm vs Mustela: Which is more popular by branded search?". https://gobrandwave.com/demand/global-en/compare/childs-farm-vs-mustela

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/childs-farm-vs-mustela. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.