---
title: "Childs Farm vs Johnson's: Which is searched more?"
description: "Which is more popular in search, Childs Farm or Johnson's? Compare estimated monthly branded-search demand and Share of Search inside the Baby shampoo set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/childs-farm-vs-johnson-s"
publisher: "Brandwave"
---

# Childs Farm vs Johnson's: Which is searched more?

Which is more popular in search, Childs Farm or Johnson's? Compare estimated monthly branded-search demand and Share of Search inside the Baby shampoo set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Childs Farm and Johnson's
- **Competitive set**: Baby shampoo
- **Market**: Global
- **Month measured**: Sep 2026
- **Childs Farm Share of Search**: 0.36%
- **Johnson's Share of Search**: 11%

## Which is more popular in search, Childs Farm or Johnson's?

- In September 2026, Johnson's had more branded searches than Childs Farm among baby shampoo worldwide. Johnson's was estimated to have 301K branded searches compared to Childs Farm’s 9.9K, and held an 11% Share of Search versus Childs Farm’s 0.36%.
- Johnson's was ahead of Childs Farm in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Childs Farm’s estimated Share of Search among baby shampoo worldwide moved from 0.33% to 0.36%, and its estimated monthly branded searches held steady at 9.9K.
- Across the 12 months ending September 2026, Johnson's’ estimated Share of Search among baby shampoo worldwide moved from 12.2% to 11%, and its estimated monthly branded searches moved from 368K to 301K.

## How did search popularity change for baby shampoo worldwide in September 2026?

- In September 2026, Johnson's gained estimated Share of Search among baby shampoo worldwide, from 10.5% to 11%.

## Month by month

| Month | Childs Farm estimated searches | Childs Farm Share of Search | Childs Farm rank | Johnson's estimated searches | Johnson's Share of Search | Johnson's rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 9.9K | 0.33% | 6 | 368K | 12.2% | 3 |
| Nov 2025 | 12.1K | 0.38% | 6 | 301K | 9.4% | 4 |
| Dec 2025 | 9.9K | 0.35% | 6 | 301K | 10.5% | 3 |
| Jan 2026 | 12.1K | 0.38% | 6 | 301K | 9.3% | 4 |
| Feb 2026 | 9.9K | 0.34% | 6 | 301K | 10.4% | 3 |
| Mar 2026 | 12.1K | 0.4% | 6 | 301K | 9.9% | 3 |
| Apr 2026 | 12.1K | 0.4% | 6 | 301K | 9.9% | 3 |
| May 2026 | 12.1K | 0.43% | 6 | 301K | 10.8% | 3 |
| Jun 2026 | 9.9K | 0.35% | 6 | 301K | 10.8% | 3 |
| Jul 2026 | 9.9K | 0.34% | 6 | 301K | 10.5% | 3 |
| Aug 2026 | 9.9K | 0.34% | 6 | 301K | 10.5% | 3 |
| Sep 2026 | 9.9K | 0.36% | 6 | 301K | 11% | 3 |

## How each brand is measured

Brandwave collects information about searches that people make online using Childs Farm’s and Johnson's’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Childs Farm**: Measured on the search term “childs farm”.
- **Johnson's**: Measured on the search terms “johnson s”, “johnsons” and “johnsons baby”, summed into one figure.

- [Childs Farm profile](/demand/global-en/brands/childs-farm)
- [Johnson's profile](/demand/global-en/brands/johnson-s)
- [All baby shampoo worldwide](/demand/global-en/categories/baby-shampoo): The set both shares are measured inside, 6 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Childs Farm or Johnson's?

In September 2026, Johnson's had more branded searches than Childs Farm among baby shampoo worldwide. Johnson's was estimated to have 301K branded searches compared to Childs Farm’s 9.9K, and held an 11% Share of Search versus Childs Farm’s 0.36%.

## Cite this page

Brandwave. "Childs Farm vs Johnson's: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/childs-farm-vs-johnson-s

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/childs-farm-vs-johnson-s. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.