---
title: "Chick-fil-A vs Popeyes: Which is searched more?"
description: "Is Chick-fil-A or Popeyes more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Fast food chains set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/chick-fil-a-vs-popeyes"
publisher: "Brandwave"
---

# Chick-fil-A vs Popeyes: Which is searched more?

Is Chick-fil-A or Popeyes more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Fast food chains set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Chick-fil-A and Popeyes
- **Competitive set**: Fast food chains
- **Market**: Global
- **Month measured**: Sep 2026
- **Chick-fil-A Share of Search**: 10.3%
- **Popeyes Share of Search**: 2.5%

## Is Chick-fil-A or Popeyes more popular in search?

- In September 2026, Chick-fil-A had more branded searches than Popeyes among fast food chains worldwide. Chick-fil-A had about 24.9 million branded searches, while Popeyes had 6.1 million. Chick-fil-A made up 10.3% of all fast food chain searches we track, and Popeyes accounted for 2.5%.
- Chick-fil-A was ahead of Popeyes in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Chick-fil-A’s share of searches among fast food chains worldwide moved from 10.1% to 10.3%, and its estimated monthly branded searches held steady at 24.9M.
- Across the 12 months ending September 2026, Popeyes’ share of searches among fast food chains worldwide moved from 3% to 2.5%, and its estimated monthly branded searches moved from 7.5M to 6.1M.

## Top fast food chains in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, Chick-fil-A appeared in all four answers. Popeyes was mentioned in two out of four: in two of the three ChatGPT answers, but not in the Google AI Overview. Chick-fil-A was listed before Popeyes in every answer.

Brands get a higher AI rank if they are mentioned earlier in the answers that list options.

| Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it |
| --- | --- | --- | --- | --- |
| Chick-fil-A | 1st | 3 of 3 | 1 of 1 | 4 of 4 |
| McDonald's | 2nd | 3 of 3 | 1 of 1 | 4 of 4 |
| Taco Bell | 3rd | 3 of 3 | 1 of 1 | 4 of 4 |
| Wendy's | 4th | 3 of 3 | 0 of 1 | 3 of 4 |
| Popeyes | 5th | 2 of 3 | 0 of 1 | 2 of 4 |
| Subway | 6th | 0 of 3 | 1 of 1 | 1 of 4 |
| Raising Cane’s | 7th | 1 of 3 | 1 of 1 | 2 of 4 |
| Shake Shack | 8th | 1 of 3 | 1 of 1 | 2 of 4 |
| Burger King | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 |
| KFC | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 |
| Carl's Jr. | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 |
| Nando's | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 |

## Every AI answer about fast food chains

- Asked ChatGPT "Which fast food chain should I shop at?": 1. McDonald's, 2. Taco Bell, 3. Chick-fil-A, 4. Wendy's, 5. Popeyes
- Asked ChatGPT "What are the best fast food chains?": 1. Chick-fil-A, 2. Popeyes, 3. Taco Bell, 4. McDonald's, 5. Wendy's, 6. Raising Cane’s, 7. Shake Shack
- Asked ChatGPT "What's the best fast food chain for a quick meal?": 1. Chick-fil-A, 2. Wendy's, 3. Taco Bell, 4. McDonald's
- Searched Google, AI Overview "fast food chains": 1. McDonald's, 2. Subway, 3. Taco Bell, 4. Chick-fil-A, 5. Raising Cane’s, 6. Shake Shack

Not named in any answer: Burger King, KFC, Carl's Jr. and Nando's.

Brands are listed in the order each answer named them. The answers were collected in the United States on October 19, 2026.

## How did search popularity change for fast food chains worldwide in September 2026?

- In September 2026, Chick-fil-A overtook KFC to rank 3rd among fast food chains worldwide, with 10.3% of the searches.
- Estimated monthly branded searches for Popeyes worldwide fell 18.2% over 12 measured months, from 7.5M to 6.1M in September 2026.

## Month by month

| Month | Chick-fil-A estimated searches | Chick-fil-A Share of Search | Chick-fil-A rank | Popeyes estimated searches | Popeyes Share of Search | Popeyes rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 24.9M | 10.1% | 3 | 7.5M | 3% | 8 |
| Nov 2025 | 20.4M | 8.8% | 4 | 7.5M | 3.2% | 8 |
| Dec 2025 | 24.9M | 9.2% | 4 | 7.5M | 2.8% | 8 |
| Jan 2026 | 24.9M | 10.4% | 3 | 7.5M | 3.1% | 8 |
| Feb 2026 | 20.4M | 9.9% | 4 | 6.1M | 3% | 8 |
| Mar 2026 | 24.9M | 10.2% | 3 | 7.5M | 3.1% | 8 |
| Apr 2026 | 24.9M | 10.2% | 3 | 7.5M | 3.1% | 8 |
| May 2026 | 24.9M | 10.3% | 3 | 6.1M | 2.5% | 8 |
| Jun 2026 | 24.9M | 10.3% | 3 | 6.1M | 2.5% | 8 |
| Jul 2026 | 24.9M | 9.3% | 3 | 6.1M | 2.3% | 8 |
| Aug 2026 | 24.9M | 9.1% | 4 | 6.1M | 2.2% | 8 |
| Sep 2026 | 24.9M | 10.3% | 3 | 6.1M | 2.5% | 8 |

## How each brand is measured

Brandwave collects information about searches that people make online using Chick-fil-A’s and Popeyes’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Chick-fil-A**: Measured on the search terms “chick fil a” and “chickfila”, summed into one figure.
- **Popeyes**: Measured on the search term “popeyes”.

- [Chick-fil-A profile](/demand/global-en/brands/chick-fil-a)
- [Popeyes profile](/demand/global-en/brands/popeyes)
- [All fast food chains worldwide](/demand/global-en/categories/fast-food-chains): The set both shares are measured inside, 12 brands.

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Is Chick-fil-A or Popeyes more popular in search?

In September 2026, Chick-fil-A had more branded searches than Popeyes among fast food chains worldwide. Chick-fil-A had about 24.9 million branded searches, while Popeyes had 6.1 million. Chick-fil-A made up 10.3% of all fast food chain searches we track, and Popeyes accounted for 2.5%.

## Cite this page

Brandwave. "Chick-fil-A vs Popeyes: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/chick-fil-a-vs-popeyes

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/chick-fil-a-vs-popeyes. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.
