--- title: "Chick-fil-A vs Five Guys: Which is searched more?" description: "Is Chick-fil-A or Five Guys more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Milkshake brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/chick-fil-a-vs-five-guys" publisher: "Brandwave" --- # Chick-fil-A vs Five Guys: Which is searched more? Is Chick-fil-A or Five Guys more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Milkshake brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Chick-fil-A and Five Guys - **Competitive set**: Milkshake brands - **Market**: Global - **Month measured**: Sep 2026 - **Chick-fil-A Share of Search**: 7.4% - **Five Guys Share of Search**: 4% ## Is Chick-fil-A or Five Guys more popular in search? - In September 2026, Chick-fil-A had more branded searches than Five Guys among milkshake brands worldwide. Chick-fil-A had about 33,100 branded searches, while Five Guys had 18,100. Chick-fil-A made up 7.4% of all milkshake brand searches we track, and Five Guys accounted for 4%. - Chick-fil-A was ahead of Five Guys in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Chick-fil-A’s share of searches among milkshake brands worldwide moved from 5.1% to 7.4%, and its estimated monthly branded searches moved from 27.1K to 33.1K. - Across the 12 months ending September 2026, Five Guys’ share of searches among milkshake brands worldwide moved from 4.2% to 4%, and its estimated monthly branded searches moved from 22.2K to 18.1K. ## Top milkshake brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Chick-fil-A and Five Guys were each mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Five Guys was listed before Chick-fil-A in two out of three answers that named either. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Shake Shack | 1st | 2 of 3 | 1 of 2 | 3 of 5 | | Five Guys | 2nd | 2 of 3 | 1 of 2 | 3 of 5 | | Chick-fil-A | 3rd | 2 of 3 | 1 of 2 | 3 of 5 | | Shaken Udder | 4th | 0 of 3 | 1 of 2 | 1 of 5 | | Frijj | 5th | 0 of 3 | 1 of 2 | 1 of 5 | | Yazoo | 6th | 0 of 3 | 1 of 2 | 1 of 5 | | Nesquik | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Crusha | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Cravendale | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about milkshake brands - Asked ChatGPT "Which milkshake brand should I buy?": named none of the brands we track - Asked ChatGPT "What are the best milkshake brands?": 1. Shake Shack, 2. Chick-fil-A, 3. Five Guys - Asked ChatGPT "What's the best milkshake brand for sweet drinks?": 1. Shake Shack, 2. Five Guys, 3. Chick-fil-A - Searched Google, AI Overview "milkshake brands": 1. Shake Shack, 2. Five Guys, 3. Chick-fil-A - Searched Google, AI Overview "bottled milkshake": 1. Shaken Udder, 2. Frijj, 3. Yazoo Not named in any answer: Nesquik, Crusha and Cravendale. Brands are listed in the order each answer named them. The answers were collected in the United States on October 21, 2026. ## How did search popularity change for milkshake brands worldwide in September 2026? - In September 2026, Chick-fil-A lost share of searches among milkshake brands worldwide, from 8.8% to 7.4%. - In September 2026, Five Guys lost share of searches among milkshake brands worldwide, from 4.8% to 4%. ## Month by month | Month | Chick-fil-A estimated searches | Chick-fil-A Share of Search | Chick-fil-A rank | Five Guys estimated searches | Five Guys Share of Search | Five Guys rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 27.1K | 5.1% | 2 | 22.2K | 4.2% | 3 | | Nov 2025 | 33.1K | 7.2% | 2 | 18.1K | 4% | 3 | | Dec 2025 | 27.1K | 6.1% | 2 | 18.1K | 4.1% | 3 | | Jan 2026 | 27.1K | 6.1% | 2 | 22.2K | 5% | 3 | | Feb 2026 | 27.1K | 6.2% | 2 | 18.1K | 4.1% | 3 | | Mar 2026 | 33.1K | 7.3% | 2 | 22.2K | 4.9% | 3 | | Apr 2026 | 33.1K | 7.3% | 2 | 22.2K | 4.9% | 3 | | May 2026 | 33.1K | 4.4% | 2 | 22.2K | 2.9% | 3 | | Jun 2026 | 33.1K | 8.5% | 2 | 22.2K | 5.7% | 3 | | Jul 2026 | 33.1K | 7.3% | 2 | 22.2K | 4.9% | 3 | | Aug 2026 | 40.5K | 8.8% | 2 | 22.2K | 4.8% | 3 | | Sep 2026 | 33.1K | 7.4% | 2 | 18.1K | 4% | 3 | ## How each brand is measured Brandwave collects information about searches that people make online using Chick-fil-A’s and Five Guys’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Chick-fil-A**: Measured on the search term “chick fil a milkshake”. - **Five Guys**: Measured on the search terms “five guys milkshake” and “five guys shake”, summed into one figure. - [Chick-fil-A profile](/demand/global-en/brands/chick-fil-a) - [Five Guys profile](/demand/global-en/brands/five-guys) - [All milkshake brands worldwide](/demand/global-en/categories/milkshake-brands): The set both shares are measured inside, 9 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Chick-fil-A or Five Guys more popular in search? In September 2026, Chick-fil-A had more branded searches than Five Guys among milkshake brands worldwide. Chick-fil-A had about 33,100 branded searches, while Five Guys had 18,100. Chick-fil-A made up 7.4% of all milkshake brand searches we track, and Five Guys accounted for 4%. ## Cite this page Brandwave. "Chick-fil-A vs Five Guys: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/chick-fil-a-vs-five-guys This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/chick-fil-a-vs-five-guys. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.