---
title: "Chicco vs Vicks: Which is more popular by branded search?"
description: "Which is more popular in search, Chicco or Vicks? Compare estimated monthly branded-search demand and Share of Search inside the Baby thermometers set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/chicco-vs-vicks"
publisher: "Brandwave"
---

# Chicco vs Vicks: Which is more popular by branded search?

Which is more popular in search, Chicco or Vicks? Compare estimated monthly branded-search demand and Share of Search inside the Baby thermometers set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Chicco and Vicks
- **Competitive set**: Baby thermometers
- **Market**: Global
- **Month measured**: Aug 2026
- **Chicco Share of Search**: 58.3%
- **Vicks Share of Search**: 0.29%

## Which is more popular in search, Chicco or Vicks?

- In August 2026, Chicco had more branded searches than Vicks among baby thermometers worldwide. Chicco was estimated to have 475K branded searches compared to Vicks’ 2.4K, and held a 58.3% Share of Search versus Vicks’ 0.29%.
- Chicco was ahead of Vicks in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Chicco’s estimated Share of Search among baby thermometers worldwide moved from 57.4% to 58.3%, and its estimated monthly branded searches moved from 438K to 475K.
- Across the 11 months ending August 2026, Vicks’ estimated Share of Search among baby thermometers worldwide moved from 0.47% to 0.29%, and its estimated monthly branded searches moved from 3.6K to 2.4K.

## How did search popularity change for baby thermometers worldwide in August 2026?

- In August 2026, Chicco gained estimated Share of Search among baby thermometers worldwide, from 53.4% to 58.3%.
- Estimated monthly branded searches for Vicks worldwide fell 33.3% over 11 measured months, from 3.6K to 2.4K in August 2026.

## Month by month

| Month | Chicco estimated searches | Chicco Share of Search | Chicco rank | Vicks estimated searches | Vicks Share of Search | Vicks rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 438K | 57.4% | 1 | 3.6K | 0.47% | 4 |
| Nov 2025 | 555K | 55.5% | 1 | 3.6K | 0.36% | 4 |
| Dec 2025 | 428K | 50.6% | 1 | 4.4K | 0.52% | 4 |
| Jan 2026 | 444K | 56.1% | 1 | 4.4K | 0.56% | 4 |
| Feb 2026 | 375K | 57% | 1 | 3.6K | 0.55% | 4 |
| Mar 2026 | 450K | 58.9% | 1 | 2.9K | 0.38% | 4 |
| Apr 2026 | 456K | 61.4% | 1 | 2.4K | 0.32% | 4 |
| May 2026 | 446K | 60.9% | 1 | 2.4K | 0.33% | 4 |
| Jun 2026 | 387K | 53.9% | 1 | 2.4K | 0.33% | 4 |
| Jul 2026 | 388K | 53.4% | 1 | 1.9K | 0.26% | 4 |
| Aug 2026 | 475K | 58.3% | 1 | 2.4K | 0.29% | 4 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Chicco’s and Vicks’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Chicco**: Measured on the search terms “car seat chicco”, “chicco”, “chicco car seat”, “chicco fit360”, “chicco keyfit”, “chicco myfit”, “chicco onefit” and “chiccousa com”, summed into one figure.
- **Vicks**: Measured on the search term “vicks cough”.

- [Chicco profile](/demand/global-en/brands/chicco)
- [Vicks profile](/demand/global-en/brands/vicks)
- [All baby thermometers worldwide](/demand/global-en/categories/baby-thermometers): The set both shares are measured inside, 6 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Chicco or Vicks?

In August 2026, Chicco had more branded searches than Vicks among baby thermometers worldwide. Chicco was estimated to have 475K branded searches compared to Vicks’ 2.4K, and held a 58.3% Share of Search versus Vicks’ 0.29%.

## Cite this page

Brandwave. "Chicco vs Vicks: Which is more popular by branded search?". https://gobrandwave.com/demand/global-en/compare/chicco-vs-vicks

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/chicco-vs-vicks. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.