---
title: "Chicco vs Stokke: Which is more popular by branded search?"
description: "Which is more popular in search, Chicco or Stokke? Compare estimated monthly branded-search demand and Share of Search inside the High chairs set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/chicco-vs-stokke"
publisher: "Brandwave"
---

# Chicco vs Stokke: Which is more popular by branded search?

Which is more popular in search, Chicco or Stokke? Compare estimated monthly branded-search demand and Share of Search inside the High chairs set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Chicco and Stokke
- **Competitive set**: High chairs
- **Market**: Global
- **Month measured**: Aug 2026
- **Chicco Share of Search**: 40.1%
- **Stokke Share of Search**: 13.9%

## Which is more popular in search, Chicco or Stokke?

- In August 2026, Chicco had more branded searches than Stokke among high chairs worldwide. Chicco was estimated to have 475K branded searches compared to Stokke’s 165K, and held a 40.1% Share of Search versus Stokke’s 13.9%.
- Chicco was ahead of Stokke in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Chicco’s estimated Share of Search among high chairs worldwide moved from 36.8% to 40.1%, and its estimated monthly branded searches moved from 438K to 475K.
- Across the 11 months ending August 2026, Stokke’s estimated Share of Search among high chairs worldwide held steady at 13.9%, and its estimated monthly branded searches held steady at 165K.

## How did search popularity change for high chairs worldwide in August 2026?

- In August 2026, Chicco gained estimated Share of Search among high chairs worldwide, from 36.7% to 40.1%.
- In August 2026, Stokke gained estimated Share of Search among high chairs worldwide, from 12.8% to 13.9%.

## Month by month

| Month | Chicco estimated searches | Chicco Share of Search | Chicco rank | Stokke estimated searches | Stokke Share of Search | Stokke rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 438K | 36.8% | 1 | 165K | 13.9% | 3 |
| Nov 2025 | 555K | 39% | 1 | 201K | 14.1% | 3 |
| Dec 2025 | 428K | 39% | 1 | 135K | 12.3% | 3 |
| Jan 2026 | 444K | 37.1% | 1 | 165K | 13.8% | 3 |
| Feb 2026 | 375K | 37.9% | 1 | 135K | 13.6% | 3 |
| Mar 2026 | 450K | 38% | 1 | 165K | 13.9% | 3 |
| Apr 2026 | 456K | 39.3% | 1 | 135K | 11.6% | 4 |
| May 2026 | 446K | 38.6% | 1 | 165K | 14.3% | 3 |
| Jun 2026 | 387K | 38.7% | 1 | 135K | 13.5% | 3 |
| Jul 2026 | 388K | 36.7% | 1 | 135K | 12.8% | 3 |
| Aug 2026 | 475K | 40.1% | 1 | 165K | 13.9% | 3 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Chicco’s and Stokke’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Chicco**: Measured on the search terms “car seat chicco”, “chicco”, “chicco car seat”, “chicco fit360”, “chicco keyfit”, “chicco myfit”, “chicco onefit” and “chiccousa com”, summed into one figure.
- **Stokke**: Measured on the search term “stokke”.

- [Chicco profile](/demand/global-en/brands/chicco)
- [Stokke profile](/demand/global-en/brands/stokke)
- [All high chairs worldwide](/demand/global-en/categories/high-chairs): The set both shares are measured inside, 6 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Chicco or Stokke?

In August 2026, Chicco had more branded searches than Stokke among high chairs worldwide. Chicco was estimated to have 475K branded searches compared to Stokke’s 165K, and held a 40.1% Share of Search versus Stokke’s 13.9%.

## Cite this page

Brandwave. "Chicco vs Stokke: Which is more popular by branded search?". https://gobrandwave.com/demand/global-en/compare/chicco-vs-stokke

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/chicco-vs-stokke. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.