--- title: "CHI vs Parlux: Which is more popular?" description: "Is CHI or Parlux more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Hair dryer brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/chi-hair-vs-parlux" publisher: "Brandwave" --- # CHI vs Parlux: Which is more popular? Is CHI or Parlux more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Hair dryer brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: CHI and Parlux - **Competitive set**: Hair dryer brands - **Market**: Global - **Month measured**: Oct 2026 - **CHI Share of Search**: 0.44% - **Parlux Share of Search**: 3% ## Is CHI or Parlux more popular in search? - In October 2026, Parlux had more branded searches than CHI among hair dryer brands worldwide. Parlux had about 45,200 branded searches, while CHI had 6,600. Parlux made up 3% of all hair dryer brand searches we track, and CHI accounted for 0.44%. - Parlux was ahead of CHI in every measured month of the 12 months ending October 2026. - Across the 12 months ending October 2026, CHI’s share of searches among hair dryer brands worldwide moved from 0.41% to 0.44%, and its estimated monthly branded searches moved from 8.1K to 6.6K. - Across the 12 months ending October 2026, Parlux’s share of searches among hair dryer brands worldwide held steady at 3%, and its estimated monthly branded searches moved from 60.2K to 45.2K. ## Top hair dryer brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, neither CHI nor Parlux showed up in any of the five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Dyson | 1st | 3 of 3 | 1 of 2 | 4 of 5 | | Shark | 2nd | 3 of 3 | 1 of 2 | 4 of 5 | | Conair | 3rd | 2 of 3 | 2 of 2 | 4 of 5 | | BaBylissPRO | 4th | 3 of 3 | 1 of 2 | 4 of 5 | | ghd | 5th | 1 of 3 | 1 of 2 | 2 of 5 | | T3 | 6th | 1 of 3 | 1 of 2 | 2 of 5 | | BaByliss | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Parlux | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Remington | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | CHI | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about hair dryer brands - Asked ChatGPT "Which hair dryer brand should I buy?": 1. Shark, 2. Dyson, 3. BaBylissPRO, 4. Conair - Asked ChatGPT "What are the best hair dryer brands?": 1. Dyson, 2. ghd, 3. Shark, 4. BaBylissPRO, 5. T3, 6. Conair - Asked ChatGPT "What's the best hair dryer brand for fast drying hair?": 1. Dyson, 2. Shark, 3. BaBylissPRO - Searched Google, AI Overview "best hair dryer": 1. Dyson, 2. Shark, 3. ghd, 4. BaBylissPRO, 5. Conair - Searched Google, AI Overview "ionic hair dryer": 1. Conair, 2. T3 Not named in any answer: BaByliss, Parlux, Remington and CHI. Brands are listed in the order each answer named them. The answers were collected in the United States on October 19, 2026. ## How did search popularity change for hair dryer brands worldwide in October 2026? - Estimated monthly branded searches for Parlux worldwide fell 24.9% over 12 measured months, from 60.2K to 45.2K in October 2026. - Estimated monthly branded searches for CHI worldwide fell 18.5% over 12 measured months, from 8.1K to 6.6K in October 2026. ## How has branded search for CHI and Parlux changed worldwide over the last 12 months? | Month | CHI estimated searches | CHI Share of Search | CHI rank | Parlux estimated searches | Parlux Share of Search | Parlux rank | | --- | --- | --- | --- | --- | --- | --- | | Nov 2025 | 8.1K | 0.41% | 10 | 60.2K | 3% | 4 | | Dec 2025 | 9.9K | 0.49% | 10 | 49.3K | 2.4% | 5 | | Jan 2026 | 5.4K | 0.38% | 10 | 40.3K | 2.8% | 4 | | Feb 2026 | 4.4K | 0.38% | 10 | 36.2K | 3.1% | 4 | | Mar 2026 | 5.4K | 0.52% | 10 | 36.2K | 3.5% | 4 | | Apr 2026 | 4.4K | 0.44% | 10 | 36.2K | 3.6% | 4 | | May 2026 | 4.4K | 0.43% | 10 | 36.2K | 3.5% | 4 | | Jun 2026 | 4.4K | 0.46% | 10 | 32.9K | 3.4% | 4 | | Jul 2026 | 4.4K | 0.44% | 10 | 32.9K | 3.3% | 4 | | Aug 2026 | 4.4K | 0.34% | 10 | 32.9K | 2.6% | 6 | | Sep 2026 | 4.4K | 0.37% | 10 | 37K | 3.1% | 5 | | Oct 2026 | 6.6K | 0.44% | 10 | 45.2K | 3% | 5 | ## How are CHI’s and Parlux’s branded searches counted? Brandwave collects information about searches that people make online using CHI’s and Parlux’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **CHI**: Measured on the search term “chi hair dryer”. - **Parlux**: Measured on the search terms “parlux” and “parlux hair dryer”, summed into one figure. - [CHI profile](/demand/global-en/brands/chi-hair) - [Parlux profile](/demand/global-en/brands/parlux) - [All hair dryer brands worldwide](/demand/global-en/categories/hair-dryer-brands): The set both shares are measured inside, 10 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is CHI or Parlux more popular in search? In October 2026, Parlux had more branded searches than CHI among hair dryer brands worldwide. Parlux had about 45,200 branded searches, while CHI had 6,600. Parlux made up 3% of all hair dryer brand searches we track, and CHI accounted for 0.44%. ## Cite this page Brandwave. "CHI vs Parlux: Which is more popular?". https://gobrandwave.com/demand/global-en/compare/chi-hair-vs-parlux This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/chi-hair-vs-parlux. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.