--- title: "CHI vs Living Proof: Which is more popular?" description: "Is CHI or Living Proof more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Heat protectant brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/chi-hair-vs-living-proof" publisher: "Brandwave" --- # CHI vs Living Proof: Which is more popular? Is CHI or Living Proof more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Heat protectant brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: CHI and Living Proof - **Competitive set**: Heat protectant brands - **Market**: Global - **Month measured**: Oct 2026 - **CHI Share of Search**: 21.7% - **Living Proof Share of Search**: 7.9% ## Is CHI or Living Proof more popular in search? - In October 2026, CHI had more branded searches than Living Proof among heat protectant brands worldwide. CHI had about 18,100 branded searches, while Living Proof had 6,600. CHI made up 21.7% of all heat protectant brand searches we track, and Living Proof accounted for 7.9%. - CHI was ahead of Living Proof in every measured month of the 12 months ending October 2026. - Across the 12 months ending October 2026, CHI’s share of searches among heat protectant brands worldwide moved from 21.4% to 21.7%, and its estimated monthly branded searches held steady at 18.1K. - Across the 12 months ending October 2026, Living Proof’s share of searches among heat protectant brands worldwide moved from 9.6% to 7.9%, and its estimated monthly branded searches moved from 8.1K to 6.6K. ## Top heat protectant brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, CHI was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Living Proof did not appear in any of the five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | ghd | 1st | 2 of 3 | 0 of 2 | 2 of 5 | | TRESemmé | 2nd | 1 of 3 | 2 of 2 | 3 of 5 | | Olaplex | 2nd | 0 of 3 | 1 of 2 | 1 of 5 | | Color Wow | 4th | 1 of 3 | 0 of 2 | 1 of 5 | | CHI | 5th | 1 of 3 | 0 of 2 | 1 of 5 | | Moroccanoil | 6th | 3 of 3 | 0 of 2 | 3 of 5 | | Kérastase | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Living Proof | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Bed Head | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Not Your Mother's | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about heat protectant brands - Asked ChatGPT "Which heat protectant should I use?": 1. Moroccanoil - Asked ChatGPT "What are the best heat protectant sprays?": 1. ghd, 2. Color Wow, 3. TRESemmé, 4. Moroccanoil - Asked ChatGPT "What's the best heat protectant for straightening hair?": 1. ghd, 2. CHI, 3. Moroccanoil - Searched Google, AI Overview "heat protectant": 1. TRESemmé - Searched Google, AI Overview "best heat protectant": 1. Olaplex, 2. TRESemmé Not named in any answer: Kérastase, Living Proof, Bed Head and Not Your Mother's. Brands are listed in the order each answer named them. The answers were collected in the United States on October 25, 2026. ## How did search popularity change for heat protectant brands worldwide in October 2026? - In October 2026, CHI gained share of searches among heat protectant brands worldwide, from 18.8% to 21.7%. - In October 2026, Living Proof rose from 6th to 5th among heat protectant brands worldwide. ## How has branded search for CHI and Living Proof changed worldwide over the last 12 months? | Month | CHI estimated searches | CHI Share of Search | CHI rank | Living Proof estimated searches | Living Proof Share of Search | Living Proof rank | | --- | --- | --- | --- | --- | --- | --- | | Nov 2025 | 18.1K | 21.4% | 1 | 8.1K | 9.6% | 6 | | Dec 2025 | 18.1K | 20.9% | 1 | 8.1K | 9.3% | 6 | | Jan 2026 | 14.8K | 19.1% | 1 | 8.1K | 10.5% | 5 | | Feb 2026 | 12.1K | 18.8% | 1 | 6.6K | 10.3% | 5 | | Mar 2026 | 14.8K | 21.8% | 1 | 6.6K | 9.7% | 5 | | Apr 2026 | 12.1K | 19.4% | 1 | 6.6K | 10.6% | 5 | | May 2026 | 9.9K | 18.2% | 1 | 4.4K | 8.1% | 6 | | Jun 2026 | 8.1K | 16.2% | 2 | 4.4K | 8.8% | 6 | | Jul 2026 | 8.1K | 14.6% | 3 | 4.4K | 7.9% | 6 | | Aug 2026 | 12.1K | 19.1% | 1 | 5.4K | 8.5% | 5 | | Sep 2026 | 12.1K | 18.8% | 1 | 5.4K | 8.4% | 6 | | Oct 2026 | 18.1K | 21.7% | 1 | 6.6K | 7.9% | 5 | ## How are CHI’s and Living Proof’s branded searches counted? Brandwave collects information about searches that people make online using CHI’s and Living Proof’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **CHI**: Measured on the search term “chi heat protectant”. - **Living Proof**: Measured on the search term “living proof heat protectant”. - [CHI profile](/demand/global-en/brands/chi-hair) - [Living Proof profile](/demand/global-en/brands/living-proof) - [All heat protectant brands worldwide](/demand/global-en/categories/heat-protectant-brands): The set both shares are measured inside, 10 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is CHI or Living Proof more popular in search? In October 2026, CHI had more branded searches than Living Proof among heat protectant brands worldwide. CHI had about 18,100 branded searches, while Living Proof had 6,600. CHI made up 21.7% of all heat protectant brand searches we track, and Living Proof accounted for 7.9%. ## Cite this page Brandwave. "CHI vs Living Proof: Which is more popular?". https://gobrandwave.com/demand/global-en/compare/chi-hair-vs-living-proof This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/chi-hair-vs-living-proof. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.