---
title: "CHI vs ghd: Which is more popular by branded search?"
description: "Which is more popular in search, CHI or ghd? Compare estimated monthly branded-search demand and Share of Search inside the Hair styling tool brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/chi-hair-vs-ghd-hair"
publisher: "Brandwave"
---

# CHI vs ghd: Which is more popular by branded search?

Which is more popular in search, CHI or ghd? Compare estimated monthly branded-search demand and Share of Search inside the Hair styling tool brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: CHI and ghd
- **Competitive set**: Hair styling tool brands
- **Market**: Global
- **Month measured**: Aug 2026
- **CHI Share of Search**: 0.3%
- **ghd Share of Search**: 6.5%

## Which is more popular in search, CHI or ghd?

- In August 2026, ghd had more branded searches than CHI among hair styling tool brands worldwide. ghd was estimated to have 582K branded searches compared to CHI’s 27.4K, and held a 6.5% Share of Search versus CHI’s 0.3%.
- ghd was ahead of CHI in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, CHI’s estimated Share of Search among hair styling tool brands worldwide moved from 0.32% to 0.3%, and its estimated monthly branded searches moved from 33.4K to 27.4K.
- Across the 11 months ending August 2026, ghd’s estimated Share of Search among hair styling tool brands worldwide moved from 7.8% to 6.5%, and its estimated monthly branded searches moved from 811K to 582K.

## How did search popularity change for hair styling tool brands worldwide in August 2026?

- In August 2026, ghd lost estimated Share of Search among hair styling tool brands worldwide, from 8.5% to 6.5%.
- Estimated monthly branded searches for CHI worldwide fell 18.1% over 11 measured months, from 33.4K to 27.4K in August 2026.

## Month by month

| Month | CHI estimated searches | CHI Share of Search | CHI rank | ghd estimated searches | ghd Share of Search | ghd rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 33.4K | 0.32% | 5 | 811K | 7.8% | 3 |
| Nov 2025 | 48.9K | 0.28% | 5 | 1.5M | 8.5% | 3 |
| Dec 2025 | 58.1K | 0.38% | 5 | 1.1M | 6.9% | 3 |
| Jan 2026 | 31.2K | 0.28% | 5 | 659K | 5.8% | 3 |
| Feb 2026 | 27.5K | 0.31% | 5 | 631K | 7.1% | 3 |
| Mar 2026 | 29K | 0.33% | 5 | 645K | 7.3% | 3 |
| Apr 2026 | 27.9K | 0.34% | 5 | 552K | 6.7% | 3 |
| May 2026 | 27.5K | 0.33% | 5 | 552K | 6.7% | 3 |
| Jun 2026 | 25.6K | 0.31% | 5 | 543K | 6.7% | 3 |
| Jul 2026 | 25.8K | 0.34% | 5 | 640K | 8.5% | 3 |
| Aug 2026 | 27.4K | 0.3% | 5 | 582K | 6.5% | 3 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using CHI’s and ghd’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **CHI**: Measured on the search terms “chi com”, “chi hair”, “chi hair dryer”, “chi hair straightener”, “chi hair styling” and “chi straightener”, summed into one figure.
- **ghd**: Measured on the search terms “ghd”, “ghd hair”, “ghd hair dryer”, “ghd hair straightener”, “ghd hair styling”, “ghd straighteners” and “ghdhair com”, summed into one figure.

- [CHI profile](/demand/global-en/brands/chi-hair)
- [ghd profile](/demand/global-en/brands/ghd-hair)
- [All hair styling tool brands worldwide](/demand/global-en/categories/hair-styling-tool-brands): The set both shares are measured inside, 5 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, CHI or ghd?

In August 2026, ghd had more branded searches than CHI among hair styling tool brands worldwide. ghd was estimated to have 582K branded searches compared to CHI’s 27.4K, and held a 6.5% Share of Search versus CHI’s 0.3%.

## Cite this page

Brandwave. "CHI vs ghd: Which is more popular by branded search?". https://gobrandwave.com/demand/global-en/compare/chi-hair-vs-ghd-hair

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/chi-hair-vs-ghd-hair. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.