--- title: "CHI vs Color Wow: Which is more popular?" description: "Is CHI or Color Wow more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Heat protectant brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/chi-hair-vs-color-wow" publisher: "Brandwave" --- # CHI vs Color Wow: Which is more popular? Is CHI or Color Wow more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Heat protectant brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: CHI and Color Wow - **Competitive set**: Heat protectant brands - **Market**: Global - **Month measured**: Oct 2026 - **CHI Share of Search**: 21.7% - **Color Wow Share of Search**: 4.3% ## Is CHI or Color Wow more popular in search? - In October 2026, CHI had more branded searches than Color Wow among heat protectant brands worldwide. CHI had about 18,100 branded searches, while Color Wow had 3,600. CHI made up 21.7% of all heat protectant brand searches we track, and Color Wow accounted for 4.3%. - CHI was ahead of Color Wow in every measured month of the 12 months ending October 2026. - Across the 12 months ending October 2026, CHI’s share of searches among heat protectant brands worldwide moved from 21.4% to 21.7%, and its estimated monthly branded searches held steady at 18.1K. - Across the 12 months ending October 2026, Color Wow’s share of searches among heat protectant brands worldwide moved from 2.8% to 4.3%, and its estimated monthly branded searches moved from 2.4K to 3.6K. ## Top heat protectant brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, CHI and Color Wow were each mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. CHI and Color Wow were each listed first in one of the two answers that named either. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | ghd | 1st | 2 of 3 | 0 of 2 | 2 of 5 | | TRESemmé | 2nd | 1 of 3 | 2 of 2 | 3 of 5 | | Olaplex | 2nd | 0 of 3 | 1 of 2 | 1 of 5 | | Color Wow | 4th | 1 of 3 | 0 of 2 | 1 of 5 | | CHI | 5th | 1 of 3 | 0 of 2 | 1 of 5 | | Moroccanoil | 6th | 3 of 3 | 0 of 2 | 3 of 5 | | Kérastase | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Living Proof | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Bed Head | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Not Your Mother's | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about heat protectant brands - Asked ChatGPT "Which heat protectant should I use?": 1. Moroccanoil - Asked ChatGPT "What are the best heat protectant sprays?": 1. ghd, 2. Color Wow, 3. TRESemmé, 4. Moroccanoil - Asked ChatGPT "What's the best heat protectant for straightening hair?": 1. ghd, 2. CHI, 3. Moroccanoil - Searched Google, AI Overview "heat protectant": 1. TRESemmé - Searched Google, AI Overview "best heat protectant": 1. Olaplex, 2. TRESemmé Not named in any answer: Kérastase, Living Proof, Bed Head and Not Your Mother's. Brands are listed in the order each answer named them. The answers were collected in the United States on October 25, 2026. ## How did search popularity change for heat protectant brands worldwide in October 2026? - In October 2026, CHI gained share of searches among heat protectant brands worldwide, from 18.8% to 21.7%. - In October 2026, Color Wow gained share of searches among heat protectant brands worldwide, from 3.7% to 4.3%. ## How has branded search for CHI and Color Wow changed worldwide over the last 12 months? | Month | CHI estimated searches | CHI Share of Search | CHI rank | Color Wow estimated searches | Color Wow Share of Search | Color Wow rank | | --- | --- | --- | --- | --- | --- | --- | | Nov 2025 | 18.1K | 21.4% | 1 | 2.4K | 2.8% | 10 | | Dec 2025 | 18.1K | 20.9% | 1 | 2.9K | 3.3% | 9 | | Jan 2026 | 14.8K | 19.1% | 1 | 2.4K | 3.1% | 10 | | Feb 2026 | 12.1K | 18.8% | 1 | 1.9K | 3% | 10 | | Mar 2026 | 14.8K | 21.8% | 1 | 1.9K | 2.8% | 10 | | Apr 2026 | 12.1K | 19.4% | 1 | 1.9K | 3% | 9 | | May 2026 | 9.9K | 18.2% | 1 | 1.9K | 3.5% | 9 | | Jun 2026 | 8.1K | 16.2% | 2 | 1.9K | 3.8% | 8 | | Jul 2026 | 8.1K | 14.6% | 3 | 2.9K | 5.2% | 7 | | Aug 2026 | 12.1K | 19.1% | 1 | 2.9K | 4.6% | 8 | | Sep 2026 | 12.1K | 18.8% | 1 | 2.4K | 3.7% | 9 | | Oct 2026 | 18.1K | 21.7% | 1 | 3.6K | 4.3% | 9 | ## How are CHI’s and Color Wow’s branded searches counted? Brandwave collects information about searches that people make online using CHI’s and Color Wow’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **CHI**: Measured on the search term “chi heat protectant”. - **Color Wow**: Measured on the search term “color wow heat protectant”. - [CHI profile](/demand/global-en/brands/chi-hair) - [Color Wow profile](/demand/global-en/brands/color-wow) - [All heat protectant brands worldwide](/demand/global-en/categories/heat-protectant-brands): The set both shares are measured inside, 10 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is CHI or Color Wow more popular in search? In October 2026, CHI had more branded searches than Color Wow among heat protectant brands worldwide. CHI had about 18,100 branded searches, while Color Wow had 3,600. CHI made up 21.7% of all heat protectant brand searches we track, and Color Wow accounted for 4.3%. ## Cite this page Brandwave. "CHI vs Color Wow: Which is more popular?". https://gobrandwave.com/demand/global-en/compare/chi-hair-vs-color-wow This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/chi-hair-vs-color-wow. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.