--- title: "CHI vs Cloud Nine: Which is more popular?" description: "Is CHI or Cloud Nine more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Flat iron brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/chi-hair-vs-cloud-nine" publisher: "Brandwave" --- # CHI vs Cloud Nine: Which is more popular? Is CHI or Cloud Nine more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Flat iron brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: CHI and Cloud Nine - **Competitive set**: Flat iron brands - **Market**: Global - **Month measured**: Oct 2026 - **CHI Share of Search**: 4.2% - **Cloud Nine Share of Search**: 2.6% ## Is CHI or Cloud Nine more popular in search? - In October 2026, CHI had more branded searches than Cloud Nine among flat iron brands worldwide. CHI had about 26,900 branded searches, while Cloud Nine had 16,400. CHI made up 4.2% of all flat iron brand searches we track, and Cloud Nine accounted for 2.6%. - CHI was ahead of Cloud Nine in every measured month of the 12 months ending October 2026. - Across the 12 months ending October 2026, CHI’s share of searches among flat iron brands worldwide moved from 3.9% to 4.2%, and its estimated monthly branded searches moved from 32.9K to 26.9K. - Across the 12 months ending October 2026, Cloud Nine’s share of searches among flat iron brands worldwide moved from 2% to 2.6%, and its estimated monthly branded searches moved from 17.2K to 16.4K. ## Top flat iron brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, CHI appeared in all five answers. Cloud Nine did not appear in any of the five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | ghd | 1st | 3 of 3 | 1 of 2 | 4 of 5 | | CHI | 2nd | 3 of 3 | 2 of 2 | 5 of 5 | | T3 | 3rd | 2 of 3 | 2 of 2 | 4 of 5 | | BaBylissPRO | 4th | 3 of 3 | 0 of 2 | 3 of 5 | | Dyson | 5th | 2 of 3 | 1 of 2 | 3 of 5 | | BaByliss | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Remington | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Cloud Nine | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about flat iron brands - Asked ChatGPT "Which flat iron brand should I buy?": 1. ghd, 2. BaBylissPRO, 3. CHI, 4. T3 - Asked ChatGPT "What are the best flat iron brands?": 1. ghd, 2. T3, 3. BaBylissPRO, 4. CHI, 5. Dyson - Asked ChatGPT "What's the best flat iron brand for smooth hair?": 1. ghd, 2. BaBylissPRO, 3. CHI, 4. Dyson - Searched Google, AI Overview "best flat iron": 1. T3, 2. ghd, 3. CHI, 4. Dyson - Searched Google, AI Overview "ceramic flat iron": 1. CHI, 2. T3 Not named in any answer: BaByliss, Remington and Cloud Nine. Brands are listed in the order each answer named them. The answers were collected in the United States on October 19, 2026. ## How did search popularity change for flat iron brands worldwide in October 2026? - Estimated monthly branded searches for CHI worldwide fell 18.2% over 12 measured months, from 32.9K to 26.9K in October 2026. ## How has branded search for CHI and Cloud Nine changed worldwide over the last 12 months? | Month | CHI estimated searches | CHI Share of Search | CHI rank | Cloud Nine estimated searches | Cloud Nine Share of Search | Cloud Nine rank | | --- | --- | --- | --- | --- | --- | --- | | Nov 2025 | 32.9K | 3.9% | 5 | 17.2K | 2% | 8 | | Dec 2025 | 40.3K | 4.9% | 5 | 20K | 2.4% | 8 | | Jan 2026 | 22K | 4.7% | 5 | 9.1K | 1.9% | 8 | | Feb 2026 | 18K | 4.4% | 5 | 9.1K | 2.2% | 8 | | Mar 2026 | 22K | 5.6% | 5 | 9.4K | 2.4% | 8 | | Apr 2026 | 16.5K | 4.3% | 5 | 7.6K | 2% | 8 | | May 2026 | 16.5K | 4.3% | 5 | 9.1K | 2.3% | 8 | | Jun 2026 | 16.5K | 4.3% | 5 | 11.2K | 2.9% | 7 | | Jul 2026 | 16.5K | 4.1% | 5 | 10.9K | 2.7% | 7 | | Aug 2026 | 18K | 3.8% | 5 | 11.2K | 2.4% | 7 | | Sep 2026 | 20.2K | 4% | 5 | 10.9K | 2.2% | 7 | | Oct 2026 | 26.9K | 4.2% | 5 | 16.4K | 2.6% | 7 | ## How are CHI’s and Cloud Nine’s branded searches counted? Brandwave collects information about searches that people make online using CHI’s and Cloud Nine’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **CHI**: Measured on the search terms “chi flat iron” and “chi hair straightener”, summed into one figure. - **Cloud Nine**: Measured on the search terms “cloud nine flat iron” and “cloud nine hair straightener”, summed into one figure. - [CHI profile](/demand/global-en/brands/chi-hair) - [Cloud Nine profile](/demand/global-en/brands/cloud-nine) - [All flat iron brands worldwide](/demand/global-en/categories/flat-iron-brands): The set both shares are measured inside, 8 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is CHI or Cloud Nine more popular in search? In October 2026, CHI had more branded searches than Cloud Nine among flat iron brands worldwide. CHI had about 26,900 branded searches, while Cloud Nine had 16,400. CHI made up 4.2% of all flat iron brand searches we track, and Cloud Nine accounted for 2.6%. ## Cite this page Brandwave. "CHI vs Cloud Nine: Which is more popular?". https://gobrandwave.com/demand/global-en/compare/chi-hair-vs-cloud-nine This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/chi-hair-vs-cloud-nine. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.