--- title: "Chessbazaar vs DGT: Which is searched more?" description: "Is Chessbazaar or DGT more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Chess sets set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/chessbazaar-vs-dgt-chess" publisher: "Brandwave" --- # Chessbazaar vs DGT: Which is searched more? Is Chessbazaar or DGT more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Chess sets set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Chessbazaar and DGT - **Competitive set**: Chess sets - **Market**: Global - **Month measured**: Sep 2026 - **Chessbazaar Share of Search**: 14.6% - **DGT Share of Search**: 14.6% ## Is Chessbazaar or DGT more popular in search? - In September 2026, Chessbazaar and DGT were level in searches among chess sets worldwide, with an estimated 1.9K branded searches each, at 14.6% of the total each. - The lead changed hands once in the 12 months ending September 2026: Chessbazaar took it in July 2026. - Across the 12 months ending September 2026, Chessbazaar’s share of searches among chess sets worldwide moved from 12.3% to 14.6%, and its estimated monthly branded searches held steady at 1.9K. - Across the 12 months ending September 2026, DGT’s share of searches among chess sets worldwide moved from 15.6% to 14.6%, and its estimated monthly branded searches moved from 2.4K to 1.9K. ## Top chess sets in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, DGT was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Chessbazaar did not appear in any of the five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | House of Staunton | 1st | 1 of 3 | 2 of 2 | 3 of 5 | | Regency Chess | 2nd | 1 of 3 | 0 of 2 | 1 of 5 | | Wholesale Chess | 2nd | 0 of 3 | 1 of 2 | 1 of 5 | | DGT | 4th | 1 of 3 | 0 of 2 | 1 of 5 | | The Chess Store | 4th | 0 of 3 | 1 of 2 | 1 of 5 | | Chessbazaar | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about chess sets - Asked ChatGPT "Which chess set should I buy?": named none of the brands we track - Asked ChatGPT "What are the best chess set brands?": 1. House of Staunton, 2. Regency Chess, 3. DGT - Asked ChatGPT "What's the best chess set for a home game?": named none of the brands we track - Searched Google, AI Overview "chess sets": 1. House of Staunton, 2. Wholesale Chess, 3. The Chess Store - Searched Google, AI Overview "wooden chess set": 1. House of Staunton Not named in any answer: Chessbazaar. Brands are listed in the order each answer named them. The answers were collected in the United States on October 19, 2026. ## How did search popularity change for chess sets worldwide in September 2026? - In September 2026, Chessbazaar gained share of searches among chess sets worldwide, from 13% to 14.6%. - In September 2026, DGT gained share of searches among chess sets worldwide, from 13% to 14.6%. ## Month by month | Month | Chessbazaar estimated searches | Chessbazaar Share of Search | Chessbazaar rank | DGT estimated searches | DGT Share of Search | DGT rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 1.9K | 12.3% | 3 | 2.4K | 15.6% | 2 | | Nov 2025 | 2.4K | 11.2% | 3 | 2.9K | 13.5% | 2 | | Dec 2025 | 2.4K | 9.7% | 3 | 2.9K | 11.7% | 2 | | Jan 2026 | 1.9K | 8.3% | 3 | 2.4K | 10.5% | 2 | | Feb 2026 | 1.9K | 11.4% | 2 | 1.9K | 11.4% | 3 | | Mar 2026 | 1.9K | 10% | 2 | 1.9K | 10% | 3 | | Apr 2026 | 2.4K | 9.2% | 2 | 2.4K | 9.2% | 3 | | May 2026 | 1.9K | 10% | 3 | 2.4K | 12.6% | 2 | | Jun 2026 | 1.9K | 10.2% | 2 | 1.9K | 10.2% | 3 | | Jul 2026 | 1.9K | 12% | 2 | 1.6K | 10.1% | 3 | | Aug 2026 | 1.9K | 13% | 2 | 1.9K | 13% | 3 | | Sep 2026 | 1.9K | 14.6% | 2 | 1.9K | 14.6% | 3 | ## How each brand is measured Brandwave collects information about searches that people make online using Chessbazaar’s and DGT’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Chessbazaar**: Measured on the search term “chessbazaar”. - **DGT**: Measured on the search term “dgt chess”. - [Chessbazaar profile](/demand/global-en/brands/chessbazaar) - [DGT profile](/demand/global-en/brands/dgt-chess) - [All chess sets worldwide](/demand/global-en/categories/chess-sets): The set both shares are measured inside, 6 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Chessbazaar or DGT more popular in search? In September 2026, Chessbazaar and DGT were level in searches among chess sets worldwide, with an estimated 1.9K branded searches each, at 14.6% of the total each. ## Cite this page Brandwave. "Chessbazaar vs DGT: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/chessbazaar-vs-dgt-chess This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/chessbazaar-vs-dgt-chess. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.