--- title: "Chess.com vs SparkChess: Which is searched more?" description: "Is Chess.com or SparkChess more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Online chess sites set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/chess-com-vs-sparkchess" publisher: "Brandwave" --- # Chess.com vs SparkChess: Which is searched more? Is Chess.com or SparkChess more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Online chess sites set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Chess.com and SparkChess - **Competitive set**: Online chess sites - **Market**: Global - **Month measured**: Sep 2026 - **Chess.com Share of Search**: 44.1% - **SparkChess Share of Search**: 0.44% ## Is Chess.com or SparkChess more popular in search? - In September 2026, Chess.com had more branded searches than SparkChess among online chess sites worldwide. Chess.com had about 6.1 million branded searches, while SparkChess had 60,500. Chess.com made up 44.1% of all online chess site searches we track, and SparkChess accounted for 0.44%. - Chess.com was ahead of SparkChess in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Chess.com’s share of searches among online chess sites worldwide moved from 34.3% to 44.1%, and its estimated monthly branded searches moved from 4.1M to 6.1M. - Across the 12 months ending September 2026, SparkChess’ share of searches among online chess sites worldwide moved from 0.62% to 0.44%, and its estimated monthly branded searches moved from 74K to 60.5K. ## Top online chess sites in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Chess.com appeared in all five answers. SparkChess was mentioned in two out of five: not in any of the three ChatGPT answers, but in both Google AI Overviews. Chess.com was listed before SparkChess in every answer. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Chess.com | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Lichess | 2nd | 3 of 3 | 0 of 2 | 3 of 5 | | SparkChess | 3rd | 0 of 3 | 2 of 2 | 2 of 5 | | Chess Tempo | 4th | 1 of 3 | 2 of 2 | 3 of 5 | | Chessable | 5th | 1 of 3 | 0 of 2 | 1 of 5 | | ChessKid | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about online chess sites - Asked ChatGPT "Which online chess site should I use?": 1. Lichess, 2. Chess.com - Asked ChatGPT "What are the best online chess sites?": 1. Chess.com, 2. Lichess, 3. Chessable, 4. Chess Tempo - Asked ChatGPT "What's the best online chess site for playing chess?": 1. Chess.com, 2. Lichess - Searched Google, AI Overview "play chess online": 1. Chess.com, 2. SparkChess, 3. Chess Tempo - Searched Google, AI Overview "online chess game": 1. Chess.com, 2. SparkChess, 3. Chess Tempo Not named in any answer: ChessKid. Brands are listed in the order each answer named them. The answers were collected in the United States on October 19, 2026. ## How did search popularity change for online chess sites worldwide in September 2026? - In September 2026, Chess.com gained share of searches among online chess sites worldwide, from 39.3% to 44.1%. - Estimated monthly branded searches for SparkChess worldwide fell 18.2% over 12 measured months, from 74K to 60.5K in September 2026. ## Month by month | Month | Chess.com estimated searches | Chess.com Share of Search | Chess.com rank | SparkChess estimated searches | SparkChess Share of Search | SparkChess rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 4.1M | 34.3% | 2 | 74K | 0.62% | 5 | | Nov 2025 | 4.1M | 34.4% | 2 | 74K | 0.62% | 5 | | Dec 2025 | 4.1M | 34.4% | 2 | 74K | 0.62% | 5 | | Jan 2026 | 5M | 39.1% | 2 | 74K | 0.58% | 5 | | Feb 2026 | 4.1M | 34.4% | 2 | 74K | 0.62% | 4 | | Mar 2026 | 5M | 39% | 2 | 74K | 0.58% | 4 | | Apr 2026 | 5M | 39% | 2 | 74K | 0.58% | 5 | | May 2026 | 5M | 38.9% | 2 | 74K | 0.58% | 5 | | Jun 2026 | 5M | 39.3% | 2 | 60.5K | 0.47% | 5 | | Jul 2026 | 4.1M | 34.7% | 2 | 60.5K | 0.51% | 5 | | Aug 2026 | 5M | 39.3% | 2 | 60.5K | 0.48% | 5 | | Sep 2026 | 6.1M | 44.1% | 2 | 60.5K | 0.44% | 5 | ## How each brand is measured Brandwave collects information about searches that people make online using Chess.com’s and SparkChess’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Chess.com**: Measured on the search term “chess com”. - **SparkChess**: Measured on the search term “sparkchess”. - [Chess.com profile](/demand/global-en/brands/chess-com) - [SparkChess profile](/demand/global-en/brands/sparkchess) - [All online chess sites worldwide](/demand/global-en/categories/online-chess-sites): The set both shares are measured inside, 6 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Chess.com or SparkChess more popular in search? In September 2026, Chess.com had more branded searches than SparkChess among online chess sites worldwide. Chess.com had about 6.1 million branded searches, while SparkChess had 60,500. Chess.com made up 44.1% of all online chess site searches we track, and SparkChess accounted for 0.44%. ## Cite this page Brandwave. "Chess.com vs SparkChess: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/chess-com-vs-sparkchess This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/chess-com-vs-sparkchess. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.