--- title: "Chef’sChoice vs Spyderco: Which is searched more?" description: "Is Chef’sChoice or Spyderco more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Sharpening tool brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/chefs-choice-vs-spyderco" publisher: "Brandwave" --- # Chef’sChoice vs Spyderco: Which is searched more? Is Chef’sChoice or Spyderco more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Sharpening tool brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Chef’sChoice and Spyderco - **Competitive set**: Sharpening tool brands - **Market**: Global - **Month measured**: Sep 2026 - **Chef’sChoice Share of Search**: 3.4% - **Spyderco Share of Search**: 16.9% ## Is Chef’sChoice or Spyderco more popular in search? - In September 2026, Spyderco had more branded searches than Chef’sChoice among sharpening tool brands worldwide. Spyderco had about 90,500 branded searches, while Chef’sChoice had 18,100. Spyderco made up 16.9% of all sharpening tool brand searches we track, and Chef’sChoice accounted for 3.4%. - Spyderco was ahead of Chef’sChoice in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Chef’sChoice’s share of searches among sharpening tool brands worldwide held steady at 3.4%, and its estimated monthly branded searches held steady at 18.1K. - Across the 12 months ending September 2026, Spyderco’s share of searches among sharpening tool brands worldwide moved from 13.7% to 16.9%, and its estimated monthly branded searches moved from 74K to 90.5K. ## Top sharpening tool brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Chef’sChoice was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Spyderco was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Chef’sChoice was listed before Spyderco in three out of five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Work Sharp | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Shapton | 2nd | 3 of 3 | 0 of 2 | 3 of 5 | | Chef’sChoice | 3rd | 3 of 3 | 1 of 2 | 4 of 5 | | Spyderco | 4th | 2 of 3 | 1 of 2 | 3 of 5 | | Lansky | 5th | 1 of 3 | 0 of 2 | 1 of 5 | | DMT | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Smith's | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Wicked Edge | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about sharpening tool brands - Asked ChatGPT "Which sharpening tool brand should I buy?": 1. Work Sharp, 2. Shapton, 3. Chef’sChoice - Asked ChatGPT "What are the best sharpening tool brands?": 1. Work Sharp, 2. Shapton, 3. Spyderco, 4. Lansky, 5. Chef’sChoice - Asked ChatGPT "What's the best sharpening tool brand for knife sharpening?": 1. Work Sharp, 2. Shapton, 3. Chef’sChoice, 4. Spyderco - Searched Google, AI Overview "best knife sharpener": 1. Work Sharp, 2. Spyderco - Searched Google, AI Overview "knife sharpening tool": 1. Chef’sChoice, 2. Work Sharp Not named in any answer: DMT, Smith's and Wicked Edge. Brands are listed in the order each answer named them. The answers were collected in the United States on October 21, 2026. ## How did search popularity change for sharpening tool brands worldwide in September 2026? - In September 2026, Chef’sChoice rose from 5th to 4th among sharpening tool brands worldwide. - Estimated monthly branded searches for Spyderco worldwide rose 22.3% over 12 measured months, from 74K to 90.5K in September 2026. ## Month by month | Month | Chef’sChoice estimated searches | Chef’sChoice Share of Search | Chef’sChoice rank | Spyderco estimated searches | Spyderco Share of Search | Spyderco rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 18.1K | 3.4% | 5 | 74K | 13.7% | 2 | | Nov 2025 | 22.2K | 3.9% | 5 | 90.5K | 15.7% | 2 | | Dec 2025 | 22.2K | 3.8% | 5 | 110K | 18.6% | 2 | | Jan 2026 | 18.1K | 3.2% | 5 | 90.5K | 16.1% | 2 | | Feb 2026 | 18.1K | 3.4% | 5 | 74K | 14.1% | 2 | | Mar 2026 | 18.1K | 3% | 5 | 74K | 12.2% | 2 | | Apr 2026 | 18.1K | 3% | 5 | 74K | 12.3% | 2 | | May 2026 | 18.1K | 3% | 5 | 74K | 12.1% | 2 | | Jun 2026 | 18.1K | 3.4% | 4 | 90.5K | 16.8% | 2 | | Jul 2026 | 14.8K | 2.9% | 5 | 74K | 14.4% | 2 | | Aug 2026 | 18.1K | 3.3% | 5 | 90.5K | 16.5% | 2 | | Sep 2026 | 18.1K | 3.4% | 4 | 90.5K | 16.9% | 2 | ## How each brand is measured Brandwave collects information about searches that people make online using Chef’sChoice’s and Spyderco’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Chef’sChoice**: Measured on the search term “chefs choice”. - **Spyderco**: Measured on the search term “spyderco”. - [Chef’sChoice profile](/demand/global-en/brands/chefs-choice) - [Spyderco profile](/demand/global-en/brands/spyderco) - [All sharpening tool brands worldwide](/demand/global-en/categories/sharpening-tool-brands): The set both shares are measured inside, 8 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Chef’sChoice or Spyderco more popular in search? In September 2026, Spyderco had more branded searches than Chef’sChoice among sharpening tool brands worldwide. Spyderco had about 90,500 branded searches, while Chef’sChoice had 18,100. Spyderco made up 16.9% of all sharpening tool brand searches we track, and Chef’sChoice accounted for 3.4%. ## Cite this page Brandwave. "Chef’sChoice vs Spyderco: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/chefs-choice-vs-spyderco This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/chefs-choice-vs-spyderco. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.