--- title: "Chef’sChoice vs HORL: Which is searched more?" description: "Is Chef’sChoice or HORL more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Knife sharpener brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/chefs-choice-vs-horl" publisher: "Brandwave" --- # Chef’sChoice vs HORL: Which is searched more? Is Chef’sChoice or HORL more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Knife sharpener brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Chef’sChoice and HORL - **Competitive set**: Knife sharpener brands - **Market**: Global - **Month measured**: Sep 2026 - **Chef’sChoice Share of Search**: 23.3% - **HORL Share of Search**: 34.8% ## Is Chef’sChoice or HORL more popular in search? - In September 2026, HORL had more branded searches than Chef’sChoice among knife sharpener brands worldwide. HORL had about 27,100 branded searches, while Chef’sChoice had 18,100. HORL made up 34.8% of all knife sharpener brand searches we track, and Chef’sChoice accounted for 23.3%. - HORL was ahead of Chef’sChoice in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Chef’sChoice’s share of searches among knife sharpener brands worldwide moved from 21.2% to 23.3%, and its estimated monthly branded searches held steady at 18.1K. - Across the 12 months ending September 2026, HORL’s share of searches among knife sharpener brands worldwide moved from 26% to 34.8%, and its estimated monthly branded searches moved from 22.2K to 27.1K. ## Top knife sharpener brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Chef’sChoice was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. HORL was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Chef’sChoice was listed before HORL in four out of five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Work Sharp | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Chef’sChoice | 2nd | 3 of 3 | 1 of 2 | 4 of 5 | | HORL | 3rd | 2 of 3 | 1 of 2 | 3 of 5 | | KitchenIQ | 4th | 1 of 3 | 0 of 2 | 1 of 5 | | AnySharp | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Wusthof | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about knife sharpener brands - Asked ChatGPT "Which knife sharpener brand should I buy?": 1. Work Sharp, 2. Chef’sChoice, 3. HORL - Asked ChatGPT "What are the best knife sharpener brands?": 1. Work Sharp, 2. Chef’sChoice, 3. HORL - Asked ChatGPT "What's the best knife sharpener brand for dull kitchen knives?": 1. Chef’sChoice, 2. Work Sharp, 3. KitchenIQ - Searched Google, AI Overview "best knife sharpener": 1. Work Sharp, 2. HORL - Searched Google, AI Overview "electric knife sharpener": 1. Chef’sChoice, 2. Work Sharp Not named in any answer: AnySharp and Wusthof. Brands are listed in the order each answer named them. The answers were collected in the United States on October 21, 2026. ## How did search popularity change for knife sharpener brands worldwide in September 2026? - In September 2026, HORL overtook Work Sharp to become the leader among knife sharpener brands worldwide, with 34.8% of the searches. - In September 2026, Chef’sChoice gained share of searches among knife sharpener brands worldwide, from 20.7% to 23.3%. ## Month by month | Month | Chef’sChoice estimated searches | Chef’sChoice Share of Search | Chef’sChoice rank | HORL estimated searches | HORL Share of Search | HORL rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 18.1K | 21.2% | 3 | 22.2K | 26% | 2 | | Nov 2025 | 22.2K | 17.2% | 3 | 49.5K | 38.4% | 1 | | Dec 2025 | 22.2K | 14.6% | 3 | 60.5K | 39.9% | 1 | | Jan 2026 | 18.1K | 18.3% | 3 | 33.1K | 33.4% | 1 | | Feb 2026 | 18.1K | 22.2% | 3 | 22.2K | 27.2% | 2 | | Mar 2026 | 18.1K | 21.6% | 3 | 22.2K | 26.4% | 2 | | Apr 2026 | 18.1K | 22.9% | 3 | 22.2K | 28.1% | 1 | | May 2026 | 18.1K | 22.2% | 3 | 27.1K | 33.3% | 1 | | Jun 2026 | 18.1K | 23.8% | 3 | 22.2K | 29.2% | 2 | | Jul 2026 | 14.8K | 21.4% | 3 | 22.2K | 32.1% | 1 | | Aug 2026 | 18.1K | 20.7% | 3 | 27.1K | 30.9% | 2 | | Sep 2026 | 18.1K | 23.3% | 3 | 27.1K | 34.8% | 1 | ## How each brand is measured Brandwave collects information about searches that people make online using Chef’sChoice’s and HORL’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Chef’sChoice**: Measured on the search term “chefs choice”. - **HORL**: Measured on the search term “horl”. - [Chef’sChoice profile](/demand/global-en/brands/chefs-choice) - [HORL profile](/demand/global-en/brands/horl) - [All knife sharpener brands worldwide](/demand/global-en/categories/knife-sharpener-brands): The set both shares are measured inside, 6 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Chef’sChoice or HORL more popular in search? In September 2026, HORL had more branded searches than Chef’sChoice among knife sharpener brands worldwide. HORL had about 27,100 branded searches, while Chef’sChoice had 18,100. HORL made up 34.8% of all knife sharpener brand searches we track, and Chef’sChoice accounted for 23.3%. ## Cite this page Brandwave. "Chef’sChoice vs HORL: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/chefs-choice-vs-horl This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/chefs-choice-vs-horl. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.