---
title: "Checkmate vs Zinc: Which is searched more?"
description: "Is Checkmate or Zinc more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Reference checking software set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/checkmate-tech-vs-zinc-work"
publisher: "Brandwave"
---

# Checkmate vs Zinc: Which is searched more?

Is Checkmate or Zinc more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Reference checking software set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Checkmate and Zinc
- **Competitive set**: Reference checking software
- **Market**: Global
- **Month measured**: Sep 2026
- **Checkmate Share of Search**: 0.87%
- **Zinc Share of Search**: 22.3%

## Is Checkmate or Zinc more popular in search?

- In September 2026, Zinc had more branded searches than Checkmate among reference checking software worldwide. Zinc had about 3,600 branded searches, while Checkmate had 140. Zinc made up 22.3% of all reference checking software searches we track, and Checkmate accounted for 0.87%.
- Zinc was ahead of Checkmate in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Checkmate’s share of searches among reference checking software worldwide moved from 1.1% to 0.87%, and its estimated monthly branded searches moved from 170 to 140.
- Across the 12 months ending September 2026, Zinc’s share of searches among reference checking software worldwide moved from 18.1% to 22.3%, and its estimated monthly branded searches moved from 2.9K to 3.6K.

## How did search popularity change for reference checking software worldwide in September 2026?

- In September 2026, Zinc rose from 2nd to 1st among reference checking software worldwide.
- Estimated monthly branded searches for Checkmate worldwide fell 17.6% over 12 measured months, from 170 to 140 in September 2026.

## Month by month

| Month | Checkmate estimated searches | Checkmate Share of Search | Checkmate rank | Zinc estimated searches | Zinc Share of Search | Zinc rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 170 | 1.1% | 9 | 2.9K | 18.1% | 2 |
| Nov 2025 | 140 | 0.96% | 9 | 2.9K | 19.8% | 2 |
| Dec 2025 | 140 | 1.1% | 9 | 2.4K | 19.4% | 2 |
| Jan 2026 | 140 | 0.98% | 9 | 2.9K | 20.2% | 1 |
| Feb 2026 | 170 | 1.2% | 9 | 2.9K | 20.5% | 2 |
| Mar 2026 | 170 | 1.1% | 9 | 2.9K | 18.3% | 3 |
| Apr 2026 | 170 | 1.1% | 9 | 2.9K | 19.1% | 2 |
| May 2026 | 140 | 0.92% | 9 | 2.9K | 19.1% | 2 |
| Jun 2026 | 170 | 1.1% | 9 | 2.9K | 19.1% | 3 |
| Jul 2026 | 140 | 0.9% | 9 | 3.6K | 23.2% | 2 |
| Aug 2026 | 170 | 1.1% | 9 | 3.6K | 22.7% | 2 |
| Sep 2026 | 140 | 0.87% | 9 | 3.6K | 22.3% | 1 |

## How each brand is measured

Brandwave collects information about searches that people make online using Checkmate’s and Zinc’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Checkmate**: Measured on the search term “checkmate.tech”.
- **Zinc**: Measured on the search term “zinc work”.

- [Checkmate profile](/demand/global-en/brands/checkmate-tech)
- [Zinc profile](/demand/global-en/brands/zinc-work)
- [All reference checking software worldwide](/demand/global-en/categories/reference-checking-software): The set both shares are measured inside, 9 brands.

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Is Checkmate or Zinc more popular in search?

In September 2026, Zinc had more branded searches than Checkmate among reference checking software worldwide. Zinc had about 3,600 branded searches, while Checkmate had 140. Zinc made up 22.3% of all reference checking software searches we track, and Checkmate accounted for 0.87%.

## Cite this page

Brandwave. "Checkmate vs Zinc: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/checkmate-tech-vs-zinc-work

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/checkmate-tech-vs-zinc-work. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.