--- title: "ChatGPT vs Google Gemini: Which is more popular by branded search?" description: "Which is more popular in search, ChatGPT or Google Gemini? Compare estimated monthly branded-search demand and Share of Search inside the AI chat assistants set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/chatgpt-vs-google-gemini" publisher: "Brandwave" --- # ChatGPT vs Google Gemini: Which is more popular by branded search? Which is more popular in search, ChatGPT or Google Gemini? Compare estimated monthly branded-search demand and Share of Search inside the AI chat assistants set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: ChatGPT and Google Gemini - **Competitive set**: AI chat assistants - **Market**: Global - **Month measured**: Aug 2026 - **ChatGPT Share of Search**: 65.9% - **Google Gemini Share of Search**: 26.5% ## Which is more popular in search, ChatGPT or Google Gemini? - In August 2026, ChatGPT had more branded searches than Google Gemini among AI chat assistants worldwide. ChatGPT was estimated to have 1603M branded searches compared to Google Gemini’s 644M, and held a 65.9% Share of Search versus Google Gemini’s 26.5%. - ChatGPT was ahead of Google Gemini in every measured month of the 11 months ending August 2026. - Across the 11 months ending August 2026, ChatGPT’s estimated Share of Search among AI chat assistants worldwide moved from 65.8% to 65.9%, and its estimated monthly branded searches moved from 1597M to 1603M. - Across the 11 months ending August 2026, Google Gemini’s estimated Share of Search among AI chat assistants worldwide moved from 28.3% to 26.5%, and its estimated monthly branded searches moved from 686M to 644M. ## How did search popularity change for AI chat assistants worldwide in August 2026? Neither ChatGPT nor Google Gemini moved beyond provider rounding among AI chat assistants in Aug 2026. ## Month by month | Month | ChatGPT estimated searches | ChatGPT Share of Search | ChatGPT rank | Google Gemini estimated searches | Google Gemini Share of Search | Google Gemini rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 1597M | 65.8% | 1 | 686M | 28.3% | 2 | | Nov 2025 | 1516M | 69% | 1 | 537M | 24.4% | 2 | | Dec 2025 | 1508M | 68.5% | 1 | 568M | 25.8% | 2 | | Jan 2026 | 1513M | 67.2% | 1 | 593M | 26.4% | 2 | | Feb 2026 | 1515M | 68.6% | 1 | 549M | 24.9% | 2 | | Mar 2026 | 1590M | 64.5% | 1 | 656M | 26.6% | 2 | | Apr 2026 | 1589M | 61.8% | 1 | 748M | 29.1% | 2 | | May 2026 | 1865M | 64.1% | 1 | 798M | 27.4% | 2 | | Jun 2026 | 1622M | 62.3% | 1 | 761M | 29.3% | 2 | | Jul 2026 | 1610M | 65.8% | 1 | 648M | 26.5% | 2 | | Aug 2026 | 1603M | 65.9% | 1 | 644M | 26.5% | 2 | | Sep 2026 | — | — | — | — | — | — | ## How each brand is measured Brandwave collects information about searches that people make online using ChatGPT’s and Google Gemini’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **ChatGPT**: Measured on the search terms “ai chat gpt”, “ai chatgpt”, “chat gpt”, “chat gpt 4”, “chat gpt 5”, “chat gpt ai”, “chat gpt app”, “chat gpt app download”, “chat gpt chat”, “chat gpt com”, “chat gpt download”, “chat gpt free”, “chat gpt online”, “chat gpt online free”, “chat gpt plus”, “chat gpt5”, “chat openai”, “chat openai com”, “chat-gpt”, “chat.openai.com”, “ChatGPT”, “chatgpt 3”, “chatgpt 4”, “chatgpt 4o”, “chatgpt 5”, “chatgpt agent”, “chatgpt ai”, “chatgpt ai chat”, “chatgpt app”, “chatgpt app download”, “chatgpt atlas”, “chatgpt business”, “chatgpt chat”, “chatgpt chatbot”, “chatgpt com”, “chatgpt deep research”, “chatgpt desktop”, “chatgpt download”, “chatgpt edu”, “chatgpt enterprise”, “chatgpt for business”, “chatgpt for mac”, “chatgpt for windows”, “chatgpt free”, “chatgpt free online”, “chatgpt go”, “chatgpt image generator”, “chatgpt images”, “chatgpt online”, “chatgpt openai”, “chatgpt plus”, “chatgpt plus subscription”, “chatgpt pricing”, “chatgpt pro”, “chatgpt search”, “chatgpt subscription”, “chatgpt team”, “chatgpt voice”, “chatgpt web”, “chatgpt website”, “chatgpt.com”, “chatgpt5”, “chatgptapp”, “free chat gpt”, “free chatgpt”, “gpt chat”, “gpt chats”, “online chatgpt”, “open ai chat gpt”, “open ai chatgpt”, “open chat gpt”, “open chatgpt”, “openai chatgpt”, “www chat gpt com”, “www chatgpt” and “www chatgpt com”, summed into one figure. - **Google Gemini**: Measured on the search terms “ai gemini”, “bard ai”, “Gemini”, “gemini 2.5 pro”, “gemini 3”, “gemini 3 pro”, “gemini advanced”, “gemini ai”, “gemini ai app”, “gemini ai chat”, “gemini ai free”, “gemini ai image”, “gemini ai photo”, “gemini ai photos”, “gemini app”, “gemini bard”, “gemini chat”, “gemini deep research”, “gemini download”, “gemini google”, “gemini google com”, “gemini image generator”, “gemini live”, “gemini pro”, “gemini ultra”, “gemini.google.com”, “google ai gemini”, “google bard”, “google gemini”, “google gemini ai” and “google gemini app”, summed into one figure. - [ChatGPT profile](/demand/global-en/brands/chatgpt) - [Google Gemini profile](/demand/global-en/brands/google-gemini) - [All AI chat assistants worldwide](/demand/global-en/categories/ai-chat-assistants): The set both shares are measured inside, 9 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, ChatGPT or Google Gemini? In August 2026, ChatGPT had more branded searches than Google Gemini among AI chat assistants worldwide. ChatGPT was estimated to have 1603M branded searches compared to Google Gemini’s 644M, and held a 65.9% Share of Search versus Google Gemini’s 26.5%. ## Cite this page Brandwave. "ChatGPT vs Google Gemini: Which is more popular by branded search?". https://gobrandwave.com/demand/global-en/compare/chatgpt-vs-google-gemini This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/chatgpt-vs-google-gemini. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.