--- title: "ChatGPT vs Claude: Which is more popular by branded search?" description: "Which is more popular in search, ChatGPT or Claude? Compare estimated monthly branded-search demand and Share of Search inside the AI chat assistants set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/chatgpt-vs-claude" publisher: "Brandwave" --- # ChatGPT vs Claude: Which is more popular by branded search? Which is more popular in search, ChatGPT or Claude? Compare estimated monthly branded-search demand and Share of Search inside the AI chat assistants set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: ChatGPT and Claude - **Competitive set**: AI chat assistants - **Market**: Global - **Month measured**: Aug 2026 - **ChatGPT Share of Search**: 65.9% - **Claude Share of Search**: 4.4% ## Which is more popular in search, ChatGPT or Claude? - In August 2026, ChatGPT had more branded searches than Claude among AI chat assistants worldwide. ChatGPT was estimated to have 1603M branded searches compared to Claude’s 107M, and held a 65.9% Share of Search versus Claude’s 4.4%. - ChatGPT was ahead of Claude in every measured month of the 11 months ending August 2026. - Across the 11 months ending August 2026, ChatGPT’s estimated Share of Search among AI chat assistants worldwide moved from 65.8% to 65.9%, and its estimated monthly branded searches moved from 1597M to 1603M. - Across the 11 months ending August 2026, Claude’s estimated Share of Search among AI chat assistants worldwide moved from 0.66% to 4.4%, and its estimated monthly branded searches moved from 15.9M to 107M. ## How did search popularity change for AI chat assistants worldwide in August 2026? - Estimated monthly branded searches for Claude worldwide rose 569.2% over 11 measured months, from 15.9M to 107M in August 2026. ## Month by month | Month | ChatGPT estimated searches | ChatGPT Share of Search | ChatGPT rank | Claude estimated searches | Claude Share of Search | Claude rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 1597M | 65.8% | 1 | 15.9M | 0.66% | 7 | | Nov 2025 | 1516M | 69% | 1 | 19.3M | 0.88% | 7 | | Dec 2025 | 1508M | 68.5% | 1 | 15.9M | 0.72% | 7 | | Jan 2026 | 1513M | 67.2% | 1 | 22.3M | 0.99% | 6 | | Feb 2026 | 1515M | 68.6% | 1 | 34.2M | 1.5% | 4 | | Mar 2026 | 1590M | 64.5% | 1 | 89.1M | 3.6% | 3 | | Apr 2026 | 1589M | 61.8% | 1 | 111M | 4.3% | 3 | | May 2026 | 1865M | 64.1% | 1 | 131M | 4.5% | 3 | | Jun 2026 | 1622M | 62.3% | 1 | 121M | 4.7% | 3 | | Jul 2026 | 1610M | 65.8% | 1 | 108M | 4.4% | 3 | | Aug 2026 | 1603M | 65.9% | 1 | 107M | 4.4% | 3 | | Sep 2026 | — | — | — | — | — | — | ## How each brand is measured Brandwave collects information about searches that people make online using ChatGPT’s and Claude’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **ChatGPT**: Measured on the search terms “ai chat gpt”, “ai chatgpt”, “chat gpt”, “chat gpt 4”, “chat gpt 5”, “chat gpt ai”, “chat gpt app”, “chat gpt app download”, “chat gpt chat”, “chat gpt com”, “chat gpt download”, “chat gpt free”, “chat gpt online”, “chat gpt online free”, “chat gpt plus”, “chat gpt5”, “chat openai”, “chat openai com”, “chat-gpt”, “chat.openai.com”, “ChatGPT”, “chatgpt 3”, “chatgpt 4”, “chatgpt 4o”, “chatgpt 5”, “chatgpt agent”, “chatgpt ai”, “chatgpt ai chat”, “chatgpt app”, “chatgpt app download”, “chatgpt atlas”, “chatgpt business”, “chatgpt chat”, “chatgpt chatbot”, “chatgpt com”, “chatgpt deep research”, “chatgpt desktop”, “chatgpt download”, “chatgpt edu”, “chatgpt enterprise”, “chatgpt for business”, “chatgpt for mac”, “chatgpt for windows”, “chatgpt free”, “chatgpt free online”, “chatgpt go”, “chatgpt image generator”, “chatgpt images”, “chatgpt online”, “chatgpt openai”, “chatgpt plus”, “chatgpt plus subscription”, “chatgpt pricing”, “chatgpt pro”, “chatgpt search”, “chatgpt subscription”, “chatgpt team”, “chatgpt voice”, “chatgpt web”, “chatgpt website”, “chatgpt.com”, “chatgpt5”, “chatgptapp”, “free chat gpt”, “free chatgpt”, “gpt chat”, “gpt chats”, “online chatgpt”, “open ai chat gpt”, “open ai chatgpt”, “open chat gpt”, “open chatgpt”, “openai chatgpt”, “www chat gpt com”, “www chatgpt” and “www chatgpt com”, summed into one figure. - **Claude**: Measured on the search terms “ai claude”, “anthropic claude”, “anthropic claude ai”, “anthropic's claude”, “anthropics claude”, “Claude”, “claude 3.5 sonnet”, “claude 4”, “claude ai”, “claude ai anthropic”, “claude ai app”, “claude ai assistant”, “claude ai chat”, “claude ai chatbot”, “claude ai download”, “claude ai free”, “claude ai model”, “claude ai pricing”, “claude ai pro”, “claude ai subscription”, “claude anthropic”, “claude app”, “claude artifacts”, “claude artificial intelligence”, “claude chat”, “claude chatbot”, “claude cowork”, “claude design”, “claude designs”, “claude desktop”, “claude download”, “claude for chrome”, “claude for excel”, “claude free”, “claude haiku”, “claude max”, “claude models”, “claude opus”, “claude opus 4”, “claude pricing”, “claude pro”, “claude projects”, “claude sonnet”, “claude sonnet 4”, “claude subscription” and “claude.ai”, summed into one figure. - [ChatGPT profile](/demand/global-en/brands/chatgpt) - [Claude profile](/demand/global-en/brands/claude) - [All AI chat assistants worldwide](/demand/global-en/categories/ai-chat-assistants): The set both shares are measured inside, 9 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, ChatGPT or Claude? In August 2026, ChatGPT had more branded searches than Claude among AI chat assistants worldwide. ChatGPT was estimated to have 1603M branded searches compared to Claude’s 107M, and held a 65.9% Share of Search versus Claude’s 4.4%. ## Cite this page Brandwave. "ChatGPT vs Claude: Which is more popular by branded search?". https://gobrandwave.com/demand/global-en/compare/chatgpt-vs-claude This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/chatgpt-vs-claude. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.