---
title: "Charlotte Tilbury vs Urban Decay: Which is searched more?"
description: "Which is more popular in search, Charlotte Tilbury or Urban Decay? Compare estimated monthly branded-search demand and Share of Search inside the Fixing spray brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/charlotte-tilbury-vs-urban-decay"
publisher: "Brandwave"
---

# Charlotte Tilbury vs Urban Decay: Which is searched more?

Which is more popular in search, Charlotte Tilbury or Urban Decay? Compare estimated monthly branded-search demand and Share of Search inside the Fixing spray brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Charlotte Tilbury and Urban Decay
- **Competitive set**: Fixing spray brands
- **Market**: Global
- **Month measured**: Sep 2026
- **Charlotte Tilbury Share of Search**: 69.9%
- **Urban Decay Share of Search**: 4.2%

## Which is more popular in search, Charlotte Tilbury or Urban Decay?

- In September 2026, Charlotte Tilbury had more branded searches than Urban Decay among fixing spray brands worldwide. Charlotte Tilbury was estimated to have 1.5M branded searches compared to Urban Decay’s 90.5K, and held a 69.9% Share of Search versus Urban Decay’s 4.2%.
- Charlotte Tilbury was ahead of Urban Decay in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Charlotte Tilbury’s estimated Share of Search among fixing spray brands worldwide moved from 64.8% to 69.9%, and its estimated monthly branded searches held steady at 1.5M.
- Across the 12 months ending September 2026, Urban Decay’s estimated Share of Search among fixing spray brands worldwide moved from 5.8% to 4.2%, and its estimated monthly branded searches moved from 135K to 90.5K.

## How did search popularity change for fixing spray brands worldwide in September 2026?

- In September 2026, Charlotte Tilbury gained estimated Share of Search among fixing spray brands worldwide, from 65.6% to 69.9%.
- In September 2026, Urban Decay lost estimated Share of Search among fixing spray brands worldwide, from 4.8% to 4.2%.

## Month by month

| Month | Charlotte Tilbury estimated searches | Charlotte Tilbury Share of Search | Charlotte Tilbury rank | Urban Decay estimated searches | Urban Decay Share of Search | Urban Decay rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 1.5M | 64.8% | 1 | 135K | 5.8% | 3 |
| Nov 2025 | 3.4M | 74% | 1 | 165K | 3.6% | 3 |
| Dec 2025 | 2.7M | 74% | 1 | 135K | 3.6% | 3 |
| Jan 2026 | 1.5M | 61.5% | 1 | 110K | 4.5% | 3 |
| Feb 2026 | 1.2M | 61.4% | 1 | 90.5K | 4.6% | 3 |
| Mar 2026 | 1.5M | 65.5% | 1 | 110K | 4.8% | 3 |
| Apr 2026 | 1.2M | 60.7% | 1 | 110K | 5.5% | 3 |
| May 2026 | 1.2M | 60.7% | 1 | 110K | 5.5% | 3 |
| Jun 2026 | 1.2M | 60.7% | 1 | 110K | 5.5% | 3 |
| Jul 2026 | 1.5M | 66.1% | 1 | 90.5K | 4% | 3 |
| Aug 2026 | 1.5M | 65.6% | 1 | 110K | 4.8% | 3 |
| Sep 2026 | 1.5M | 69.9% | 1 | 90.5K | 4.2% | 3 |

## How each brand is measured

Brandwave collects information about searches that people make online using Charlotte Tilbury’s and Urban Decay’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Charlotte Tilbury**: Measured on the search term “charlotte tilbury”.
- **Urban Decay**: Measured on the search term “urban decay”.

- [Charlotte Tilbury profile](/demand/global-en/brands/charlotte-tilbury)
- [Urban Decay profile](/demand/global-en/brands/urban-decay)
- [All fixing spray brands worldwide](/demand/global-en/categories/fixing-spray-brands): The set both shares are measured inside, 4 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Charlotte Tilbury or Urban Decay?

In September 2026, Charlotte Tilbury had more branded searches than Urban Decay among fixing spray brands worldwide. Charlotte Tilbury was estimated to have 1.5M branded searches compared to Urban Decay’s 90.5K, and held a 69.9% Share of Search versus Urban Decay’s 4.2%.

## Cite this page

Brandwave. "Charlotte Tilbury vs Urban Decay: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/charlotte-tilbury-vs-urban-decay

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/charlotte-tilbury-vs-urban-decay. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.