--- title: "Charlotte Tilbury vs SHEGLAM: Which is more popular?" description: "Is Charlotte Tilbury or SHEGLAM more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Lip oil brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/charlotte-tilbury-vs-sheglam" publisher: "Brandwave" --- # Charlotte Tilbury vs SHEGLAM: Which is more popular? Is Charlotte Tilbury or SHEGLAM more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Lip oil brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Charlotte Tilbury and SHEGLAM - **Competitive set**: Lip oil brands - **Market**: Global - **Month measured**: Oct 2026 - **Charlotte Tilbury Share of Search**: 0.91% - **SHEGLAM Share of Search**: 0.6% ## Is Charlotte Tilbury or SHEGLAM more popular in search? - In October 2026, Charlotte Tilbury had more branded searches than SHEGLAM among lip oil brands worldwide. Charlotte Tilbury had about 2,900 branded searches, while SHEGLAM had 1,900. Charlotte Tilbury made up 0.91% of all lip oil brand searches we track, and SHEGLAM accounted for 0.6%. - The lead changed hands 2 times in the 12 months ending October 2026: SHEGLAM took it in April 2026, Charlotte Tilbury took it in July 2026. - Across the 12 months ending October 2026, Charlotte Tilbury’s share of searches among lip oil brands worldwide moved from 0.83% to 0.91%, and its estimated monthly branded searches moved from 4.4K to 2.9K. - Across the 12 months ending October 2026, SHEGLAM’s share of searches among lip oil brands worldwide moved from 0.45% to 0.6%, and its estimated monthly branded searches moved from 2.4K to 1.9K. ## Top lip oil brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, neither Charlotte Tilbury nor SHEGLAM showed up in any of the five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | NYX Professional Makeup | 1st | 3 of 3 | 1 of 2 | 4 of 5 | | Dior | 2nd | 3 of 3 | 2 of 2 | 5 of 5 | | Clarins | 3rd | 2 of 3 | 2 of 2 | 4 of 5 | | Gisou | 4th | 0 of 3 | 2 of 2 | 2 of 5 | | e.l.f. Cosmetics | 5th | 1 of 3 | 1 of 2 | 2 of 5 | | Summer Fridays | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Yves Saint Laurent | Not ranked | 0 of 3 | 1 of 2 | 1 of 5 | | Fenty Beauty | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Charlotte Tilbury | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | SHEGLAM | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Kosas | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Milani | Not ranked | 0 of 3 | 1 of 2 | 1 of 5 | ## Every AI answer about lip oil brands - Asked ChatGPT "Which lip oil should I buy?": 1. NYX Professional Makeup, 2. Dior - Asked ChatGPT "What are the best lip oils?": 1. Dior, 2. NYX Professional Makeup, 3. Clarins - Asked ChatGPT "What's the best lip oil for dry lips?": 1. Clarins, 2. NYX Professional Makeup, 3. e.l.f. Cosmetics, 4. Dior - Searched Google, AI Overview "lip oil": 1. Gisou, 2. Clarins, 3. Dior - Searched Google, AI Overview "best lip oil": 1. Dior, 2. Clarins, 3. Gisou, 4. Yves Saint Laurent, 5. e.l.f. Cosmetics, 6. NYX Professional Makeup, 7. Milani Not named in any answer: Summer Fridays, Fenty Beauty, Charlotte Tilbury, SHEGLAM and Kosas. Brands are listed in the order each answer named them. The answers were collected in the United States on October 25, 2026. ## How did search popularity change for lip oil brands worldwide in October 2026? - In October 2026, SHEGLAM rose from 12th to 10th among lip oil brands worldwide. - Estimated monthly branded searches for Charlotte Tilbury worldwide fell 34.1% over 12 measured months, from 4.4K to 2.9K in October 2026. ## How has branded search for Charlotte Tilbury and SHEGLAM changed worldwide over the last 12 months? | Month | Charlotte Tilbury estimated searches | Charlotte Tilbury Share of Search | Charlotte Tilbury rank | SHEGLAM estimated searches | SHEGLAM Share of Search | SHEGLAM rank | | --- | --- | --- | --- | --- | --- | --- | | Nov 2025 | 4.4K | 0.83% | 9 | 2.4K | 0.45% | 12 | | Dec 2025 | 4.4K | 0.78% | 9 | 2.9K | 0.51% | 12 | | Jan 2026 | 2.9K | 0.68% | 10 | 2.4K | 0.56% | 12 | | Feb 2026 | 2.4K | 0.73% | 10 | 2.4K | 0.73% | 12 | | Mar 2026 | 2.4K | 0.73% | 10 | 2.4K | 0.73% | 12 | | Apr 2026 | 1.9K | 0.65% | 12 | 2.4K | 0.82% | 11 | | May 2026 | 1.9K | 0.71% | 11 | 2.4K | 0.9% | 10 | | Jun 2026 | 1.9K | 0.78% | 11 | 2.4K | 0.98% | 10 | | Jul 2026 | 2.4K | 0.89% | 9 | 1.6K | 0.59% | 12 | | Aug 2026 | 2.4K | 0.88% | 10 | 1.9K | 0.69% | 12 | | Sep 2026 | 1.9K | 0.75% | 9 | 1.6K | 0.63% | 12 | | Oct 2026 | 2.9K | 0.91% | 9 | 1.9K | 0.6% | 10 | ## How are Charlotte Tilbury’s and SHEGLAM’s branded searches counted? Brandwave collects information about searches that people make online using Charlotte Tilbury’s and SHEGLAM’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Charlotte Tilbury**: Measured on the search term “charlotte tilbury lip oil”. - **SHEGLAM**: Measured on the search term “sheglam lip oil”. - [Charlotte Tilbury profile](/demand/global-en/brands/charlotte-tilbury) - [SHEGLAM profile](/demand/global-en/brands/sheglam) - [All lip oil brands worldwide](/demand/global-en/categories/lip-oil-brands): The set both shares are measured inside, 12 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Charlotte Tilbury or SHEGLAM more popular in search? In October 2026, Charlotte Tilbury had more branded searches than SHEGLAM among lip oil brands worldwide. Charlotte Tilbury had about 2,900 branded searches, while SHEGLAM had 1,900. Charlotte Tilbury made up 0.91% of all lip oil brand searches we track, and SHEGLAM accounted for 0.6%. ## Cite this page Brandwave. "Charlotte Tilbury vs SHEGLAM: Which is more popular?". https://gobrandwave.com/demand/global-en/compare/charlotte-tilbury-vs-sheglam This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/charlotte-tilbury-vs-sheglam. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.