---
title: "Charlotte Tilbury vs NARS: Which is more popular by branded search?"
description: "Which is more popular in search, Charlotte Tilbury or NARS? Compare estimated monthly branded-search demand and Share of Search inside the Lipstick brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/charlotte-tilbury-vs-nars-cosmetics"
publisher: "Brandwave"
---

# Charlotte Tilbury vs NARS: Which is more popular by branded search?

Which is more popular in search, Charlotte Tilbury or NARS? Compare estimated monthly branded-search demand and Share of Search inside the Lipstick brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Charlotte Tilbury and NARS
- **Competitive set**: Lipstick brands
- **Market**: Global
- **Month measured**: Aug 2026
- **Charlotte Tilbury Share of Search**: 57.7%
- **NARS Share of Search**: <0.01%

## Which is more popular in search, Charlotte Tilbury or NARS?

- In August 2026, Charlotte Tilbury had more branded searches than NARS among lipstick brands worldwide. Charlotte Tilbury was estimated to have 1.5M branded searches compared to NARS’s 170, and held a 57.7% Share of Search versus NARS’s <0.01%.
- Charlotte Tilbury was ahead of NARS in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Charlotte Tilbury’s estimated Share of Search among lipstick brands worldwide moved from 53.2% to 57.7%, and its estimated monthly branded searches held steady at 1.5M.
- Across the 11 months ending August 2026, NARS’s estimated Share of Search among lipstick brands worldwide moved from 0.01% to <0.01%, and its estimated monthly branded searches moved from 320 to 170.

## How did search popularity change for lipstick brands worldwide in August 2026?

- Charlotte Tilbury’s estimated Share of Search among lipstick brands worldwide has gained ground for 3 months in a row, from 52.6% to 57.7% in August 2026.
- Estimated monthly branded searches for NARS worldwide fell 46.9% over 11 measured months, from 320 to 170 in August 2026.

## Month by month

| Month | Charlotte Tilbury estimated searches | Charlotte Tilbury Share of Search | Charlotte Tilbury rank | NARS estimated searches | NARS Share of Search | NARS rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 1.5M | 53.2% | 1 | 320 | 0.01% | 5 |
| Nov 2025 | 3.4M | 71.2% | 1 | 480 | 0.01% | 5 |
| Dec 2025 | 2.7M | 66.9% | 1 | 320 | <0.01% | 5 |
| Jan 2026 | 1.5M | 56.7% | 1 | 210 | <0.01% | 5 |
| Feb 2026 | 1.2M | 52.6% | 1 | 170 | <0.01% | 5 |
| Mar 2026 | 1.5M | 57.7% | 1 | 170 | <0.01% | 5 |
| Apr 2026 | 1.2M | 52.6% | 1 | 210 | <0.01% | 5 |
| May 2026 | 1.2M | 52.6% | 1 | 210 | <0.01% | 5 |
| Jun 2026 | 1.2M | 53.8% | 1 | 140 | <0.01% | 5 |
| Jul 2026 | 1.5M | 57.7% | 1 | 210 | <0.01% | 5 |
| Aug 2026 | 1.5M | 57.7% | 1 | 170 | <0.01% | 5 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Charlotte Tilbury’s and NARS’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Charlotte Tilbury**: Measured on the search term “charlotte tilbury”.
- **NARS**: Measured on the search term “nars nz”.

- [Charlotte Tilbury profile](/demand/global-en/brands/charlotte-tilbury)
- [NARS profile](/demand/global-en/brands/nars-cosmetics)
- [All lipstick brands worldwide](/demand/global-en/categories/lipstick-brands): The set both shares are measured inside, 5 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Charlotte Tilbury or NARS?

In August 2026, Charlotte Tilbury had more branded searches than NARS among lipstick brands worldwide. Charlotte Tilbury was estimated to have 1.5M branded searches compared to NARS’s 170, and held a 57.7% Share of Search versus NARS’s <0.01%.

## Cite this page

Brandwave. "Charlotte Tilbury vs NARS: Which is more popular by branded search?". https://gobrandwave.com/demand/global-en/compare/charlotte-tilbury-vs-nars-cosmetics

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/charlotte-tilbury-vs-nars-cosmetics. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.