--- title: "Charlotte Tilbury vs Milani: Which is searched more?" description: "Is Charlotte Tilbury or Milani more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Face palette brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/charlotte-tilbury-vs-milani" publisher: "Brandwave" --- # Charlotte Tilbury vs Milani: Which is searched more? Is Charlotte Tilbury or Milani more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Face palette brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Charlotte Tilbury and Milani - **Competitive set**: Face palette brands - **Market**: Global - **Month measured**: Sep 2026 - **Charlotte Tilbury Share of Search**: 81.6% - **Milani Share of Search**: 3.3% ## Is Charlotte Tilbury or Milani more popular in search? - In September 2026, Charlotte Tilbury had more branded searches than Milani among face palette brands worldwide. Charlotte Tilbury had about 1.5 million branded searches, while Milani had 60,500. Charlotte Tilbury made up 81.6% of all face palette brand searches we track, and Milani accounted for 3.3%. - Charlotte Tilbury was ahead of Milani in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Charlotte Tilbury’s share of searches among face palette brands worldwide moved from 86.5% to 81.6%, and its estimated monthly branded searches held steady at 1.5M. - Across the 12 months ending September 2026, Milani’s share of searches among face palette brands worldwide moved from 3.5% to 3.3%, and its estimated monthly branded searches held steady at 60.5K. ## Top face palette brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Milani was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Charlotte Tilbury did not appear in any of the five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Hourglass | 1st | 3 of 3 | 0 of 2 | 3 of 5 | | Smashbox | 2nd | 3 of 3 | 0 of 2 | 3 of 5 | | Milani | 3rd | 2 of 3 | 1 of 2 | 3 of 5 | | Dior | 4th | 1 of 3 | 0 of 2 | 1 of 5 | | Charlotte Tilbury | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about face palette brands - Asked ChatGPT "Which face palette brand should I buy?": 1. Milani, 2. Smashbox, 3. Hourglass - Asked ChatGPT "What are the best face palette brands?": 1. Hourglass, 2. Dior, 3. Smashbox - Asked ChatGPT "What's the best face palette brand for everyday makeup?": 1. Hourglass, 2. Smashbox, 3. Milani - Searched Google, AI Overview "makeup face palette": 1. Milani - Searched Google, AI Overview "contour and highlight palette": named none of the brands we track Not named in any answer: Charlotte Tilbury. Brands are listed in the order each answer named them. The answers were collected in the United States on October 20, 2026. ## How did search popularity change for face palette brands worldwide in September 2026? - In September 2026, Charlotte Tilbury lost share of searches among face palette brands worldwide, from 90.1% to 81.6%. - Milani’s share of searches among face palette brands worldwide has lost ground for 3 months in a row, from 4.4% to 3.3% in September 2026. ## Month by month | Month | Charlotte Tilbury estimated searches | Charlotte Tilbury Share of Search | Charlotte Tilbury rank | Milani estimated searches | Milani Share of Search | Milani rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 1.5M | 86.5% | 1 | 60.5K | 3.5% | 3 | | Nov 2025 | 3.4M | 92.1% | 1 | 74K | 2% | 3 | | Dec 2025 | 2.7M | 91.5% | 1 | 74K | 2.5% | 3 | | Jan 2026 | 1.5M | 85.9% | 1 | 74K | 4.2% | 3 | | Feb 2026 | 1.2M | 86.2% | 1 | 74K | 5.2% | 3 | | Mar 2026 | 1.5M | 88.9% | 1 | 60.5K | 3.6% | 3 | | Apr 2026 | 1.2M | 88% | 1 | 60.5K | 4.4% | 3 | | May 2026 | 1.2M | 88% | 1 | 60.5K | 4.4% | 3 | | Jun 2026 | 1.2M | 89.3% | 1 | 60.5K | 4.4% | 3 | | Jul 2026 | 1.5M | 90.3% | 1 | 60.5K | 3.6% | 3 | | Aug 2026 | 1.5M | 90.1% | 1 | 60.5K | 3.6% | 3 | | Sep 2026 | 1.5M | 81.6% | 1 | 60.5K | 3.3% | 3 | ## How each brand is measured Brandwave collects information about searches that people make online using Charlotte Tilbury’s and Milani’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Charlotte Tilbury**: Measured on the search term “charlotte tilbury”. - **Milani**: Measured on the search term “milani”. - [Charlotte Tilbury profile](/demand/global-en/brands/charlotte-tilbury) - [Milani profile](/demand/global-en/brands/milani) - [All face palette brands worldwide](/demand/global-en/categories/face-palette-brands): The set both shares are measured inside, 5 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Charlotte Tilbury or Milani more popular in search? In September 2026, Charlotte Tilbury had more branded searches than Milani among face palette brands worldwide. Charlotte Tilbury had about 1.5 million branded searches, while Milani had 60,500. Charlotte Tilbury made up 81.6% of all face palette brand searches we track, and Milani accounted for 3.3%. ## Cite this page Brandwave. "Charlotte Tilbury vs Milani: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/charlotte-tilbury-vs-milani This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/charlotte-tilbury-vs-milani. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.