---
title: "Charlotte Tilbury vs Huda Beauty: Which is searched more?"
description: "Which is more popular in search, Charlotte Tilbury or Huda Beauty? Compare estimated monthly branded-search demand and Share of Search inside the Makeup and cosmetics brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/charlotte-tilbury-vs-huda-beauty"
publisher: "Brandwave"
---

# Charlotte Tilbury vs Huda Beauty: Which is searched more?

Which is more popular in search, Charlotte Tilbury or Huda Beauty? Compare estimated monthly branded-search demand and Share of Search inside the Makeup and cosmetics brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Charlotte Tilbury and Huda Beauty
- **Competitive set**: Makeup and cosmetics brands
- **Market**: Global
- **Month measured**: Sep 2026
- **Charlotte Tilbury Share of Search**: 18.8%
- **Huda Beauty Share of Search**: 8.4%

## Which is more popular in search, Charlotte Tilbury or Huda Beauty?

- In September 2026, Charlotte Tilbury had more branded searches than Huda Beauty among makeup and cosmetics brands worldwide. Charlotte Tilbury was estimated to have 1.5M branded searches compared to Huda Beauty’s 673K, and held an 18.8% Share of Search versus Huda Beauty’s 8.4%.
- The lead changed hands 2 times in the 12 months ending September 2026: Huda Beauty took it in November 2025, Charlotte Tilbury took it in December 2025.
- Across the 12 months ending September 2026, Charlotte Tilbury’s estimated Share of Search among makeup and cosmetics brands worldwide moved from 15% to 18.8%, and its estimated monthly branded searches held steady at 1.5M.
- Across the 12 months ending September 2026, Huda Beauty’s estimated Share of Search among makeup and cosmetics brands worldwide moved from 10% to 8.4%, and its estimated monthly branded searches moved from 1M to 673K.

## How did search popularity change for makeup and cosmetics brands worldwide in September 2026?

- In September 2026, Huda Beauty lost estimated Share of Search among makeup and cosmetics brands worldwide, from 10.3% to 8.4%.

## Month by month

| Month | Charlotte Tilbury estimated searches | Charlotte Tilbury Share of Search | Charlotte Tilbury rank | Huda Beauty estimated searches | Huda Beauty Share of Search | Huda Beauty rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 1.5M | 15% | 1 | 1M | 10% | 3 |
| Nov 2025 | 3.4M | 19.5% | 2 | 4.1M | 23.9% | 1 |
| Dec 2025 | 2.7M | 23.1% | 1 | 1M | 8.4% | 3 |
| Jan 2026 | 1.5M | 15.1% | 1 | 1.2M | 12.3% | 2 |
| Feb 2026 | 1.2M | 14.8% | 1 | 823K | 10% | 3 |
| Mar 2026 | 1.5M | 16.9% | 1 | 673K | 7.6% | 4 |
| Apr 2026 | 1.2M | 15.5% | 1 | 673K | 8.5% | 4 |
| May 2026 | 1.2M | 14.5% | 1 | 673K | 8% | 4 |
| Jun 2026 | 1.2M | 16.8% | 1 | 550K | 7.6% | 4 |
| Jul 2026 | 1.5M | 19% | 1 | 673K | 8.5% | 4 |
| Aug 2026 | 1.5M | 18.8% | 1 | 823K | 10.3% | 3 |
| Sep 2026 | 1.5M | 18.8% | 1 | 673K | 8.4% | 4 |

## How each brand is measured

Brandwave collects information about searches that people make online using Charlotte Tilbury’s and Huda Beauty’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Charlotte Tilbury**: Measured on the search term “charlotte tilbury”.
- **Huda Beauty**: Measured on the search term “huda beauty”.

- [Charlotte Tilbury profile](/demand/global-en/brands/charlotte-tilbury)
- [Huda Beauty profile](/demand/global-en/brands/huda-beauty)
- [All makeup and cosmetics brands worldwide](/demand/global-en/categories/makeup-brands): The set both shares are measured inside, 27 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Charlotte Tilbury or Huda Beauty?

In September 2026, Charlotte Tilbury had more branded searches than Huda Beauty among makeup and cosmetics brands worldwide. Charlotte Tilbury was estimated to have 1.5M branded searches compared to Huda Beauty’s 673K, and held an 18.8% Share of Search versus Huda Beauty’s 8.4%.

## Cite this page

Brandwave. "Charlotte Tilbury vs Huda Beauty: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/charlotte-tilbury-vs-huda-beauty

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/charlotte-tilbury-vs-huda-beauty. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.