--- title: "Charlotte Tilbury vs Glossier: Which is more popular?" description: "Is Charlotte Tilbury or Glossier more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Lip gloss brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/charlotte-tilbury-vs-glossier" publisher: "Brandwave" --- # Charlotte Tilbury vs Glossier: Which is more popular? Is Charlotte Tilbury or Glossier more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Lip gloss brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Charlotte Tilbury and Glossier - **Competitive set**: Lip gloss brands - **Market**: Global - **Month measured**: Oct 2026 - **Charlotte Tilbury Share of Search**: 2.3% - **Glossier Share of Search**: 1.3% ## Is Charlotte Tilbury or Glossier more popular in search? - In October 2026, Charlotte Tilbury had more branded searches than Glossier among lip gloss brands worldwide. Charlotte Tilbury had about 12,100 branded searches, while Glossier had 6,600. Charlotte Tilbury made up 2.3% of all lip gloss brand searches we track, and Glossier accounted for 1.3%. - Charlotte Tilbury was ahead of Glossier in every measured month of the 12 months ending October 2026. - Across the 12 months ending October 2026, Charlotte Tilbury’s share of searches among lip gloss brands worldwide moved from 2.9% to 2.3%, and its estimated monthly branded searches moved from 18.1K to 12.1K. - Across the 12 months ending October 2026, Glossier’s share of searches among lip gloss brands worldwide moved from 2.9% to 1.3%, and its estimated monthly branded searches moved from 18.1K to 6.6K. ## Top lip gloss brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, neither Charlotte Tilbury nor Glossier showed up in any of the five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | NYX Professional Makeup | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Fenty Beauty | 2nd | 2 of 3 | 2 of 2 | 4 of 5 | | Maybelline | 3rd | 2 of 3 | 1 of 2 | 3 of 5 | | MAC | 4th | 2 of 3 | 0 of 2 | 2 of 5 | | Huda Beauty | 5th | 2 of 3 | 0 of 2 | 2 of 5 | | Lancôme | 6th | 1 of 3 | 0 of 2 | 1 of 5 | | e.l.f. Cosmetics | 7th | 1 of 3 | 0 of 2 | 1 of 5 | | rhode | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Too Faced | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Charlotte Tilbury | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Rare Beauty | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | BUXOM | Not ranked | 0 of 3 | 1 of 2 | 1 of 5 | | Glossier | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about lip gloss brands - Asked ChatGPT "Which lip gloss should I buy?": 1. NYX Professional Makeup, 2. Fenty Beauty, 3. Maybelline, 4. Huda Beauty - Asked ChatGPT "What are the best lip gloss brands?": 1. Fenty Beauty, 2. NYX Professional Makeup, 3. Maybelline, 4. Huda Beauty, 5. MAC, 6. Lancôme, 7. e.l.f. Cosmetics - Asked ChatGPT "What's the best non-sticky lip gloss?": 1. NYX Professional Makeup, 2. MAC - Searched Google, AI Overview "lip gloss": 1. Fenty Beauty, 2. NYX Professional Makeup - Searched Google, AI Overview "best lip gloss": 1. Fenty Beauty, 2. BUXOM, 3. Maybelline, 4. NYX Professional Makeup Not named in any answer: rhode, Too Faced, Charlotte Tilbury, Rare Beauty and Glossier. Brands are listed in the order each answer named them. The answers were collected in the United States on October 26, 2026. ## How did search popularity change for lip gloss brands worldwide in October 2026? - Glossier’s share of searches among lip gloss brands worldwide has lost ground for 3 months in a row, from 1.9% to 1.3% in October 2026. - In October 2026, Charlotte Tilbury rose from 11th to 10th among lip gloss brands worldwide. ## How has branded search for Charlotte Tilbury and Glossier changed worldwide over the last 12 months? | Month | Charlotte Tilbury estimated searches | Charlotte Tilbury Share of Search | Charlotte Tilbury rank | Glossier estimated searches | Glossier Share of Search | Glossier rank | | --- | --- | --- | --- | --- | --- | --- | | Nov 2025 | 18.1K | 2.9% | 10 | 18.1K | 2.9% | 11 | | Dec 2025 | 22.2K | 3.4% | 9 | 18.1K | 2.8% | 11 | | Jan 2026 | 12.1K | 2.6% | 10 | 12.1K | 2.6% | 11 | | Feb 2026 | 9.9K | 2.4% | 11 | 9.9K | 2.4% | 12 | | Mar 2026 | 9.9K | 2.3% | 11 | 9.9K | 2.3% | 12 | | Apr 2026 | 9.9K | 2.3% | 11 | 8.1K | 1.8% | 13 | | May 2026 | 9.9K | 2.4% | 11 | 8.1K | 1.9% | 13 | | Jun 2026 | 9.9K | 2.6% | 10 | 8.1K | 2.1% | 13 | | Jul 2026 | 9.9K | 2.3% | 11 | 8.1K | 1.9% | 13 | | Aug 2026 | 12.1K | 2.6% | 10 | 8.1K | 1.8% | 13 | | Sep 2026 | 9.9K | 2.3% | 11 | 6.6K | 1.5% | 13 | | Oct 2026 | 12.1K | 2.3% | 10 | 6.6K | 1.3% | 13 | ## How are Charlotte Tilbury’s and Glossier’s branded searches counted? Brandwave collects information about searches that people make online using Charlotte Tilbury’s and Glossier’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Charlotte Tilbury**: Measured on the search term “charlotte tilbury lip gloss”. - **Glossier**: Measured on the search term “glossier lip gloss”. - [Charlotte Tilbury profile](/demand/global-en/brands/charlotte-tilbury) - [Glossier profile](/demand/global-en/brands/glossier) - [All lip gloss brands worldwide](/demand/global-en/categories/lip-gloss-brands): The set both shares are measured inside, 13 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Charlotte Tilbury or Glossier more popular in search? In October 2026, Charlotte Tilbury had more branded searches than Glossier among lip gloss brands worldwide. Charlotte Tilbury had about 12,100 branded searches, while Glossier had 6,600. Charlotte Tilbury made up 2.3% of all lip gloss brand searches we track, and Glossier accounted for 1.3%. ## Cite this page Brandwave. "Charlotte Tilbury vs Glossier: Which is more popular?". https://gobrandwave.com/demand/global-en/compare/charlotte-tilbury-vs-glossier This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/charlotte-tilbury-vs-glossier. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.