---
title: "Charlotte Tilbury vs Estée Lauder: Which is searched more?"
description: "Which is more popular in search, Charlotte Tilbury or Estée Lauder? Compare estimated monthly branded-search demand and Share of Search inside the Makeup and cosmetics brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/charlotte-tilbury-vs-estee-lauder"
publisher: "Brandwave"
---

# Charlotte Tilbury vs Estée Lauder: Which is searched more?

Which is more popular in search, Charlotte Tilbury or Estée Lauder? Compare estimated monthly branded-search demand and Share of Search inside the Makeup and cosmetics brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Charlotte Tilbury and Estée Lauder
- **Competitive set**: Makeup and cosmetics brands
- **Market**: Global
- **Month measured**: Sep 2026
- **Charlotte Tilbury Share of Search**: 21.1%
- **Estée Lauder Share of Search**: 11.6%

## Which is more popular in search, Charlotte Tilbury or Estée Lauder?

- In September 2026, Charlotte Tilbury had more branded searches than Estée Lauder among makeup and cosmetics brands worldwide. Charlotte Tilbury was estimated to have 1.5M branded searches compared to Estée Lauder’s 823K, and held a 21.1% Share of Search versus Estée Lauder’s 11.6%.
- Charlotte Tilbury was ahead of Estée Lauder in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Charlotte Tilbury’s estimated Share of Search among makeup and cosmetics brands worldwide moved from 16% to 21.1%, and its estimated monthly branded searches held steady at 1.5M.
- Across the 12 months ending September 2026, Estée Lauder’s estimated Share of Search among makeup and cosmetics brands worldwide moved from 13% to 11.6%, and its estimated monthly branded searches moved from 1.2M to 823K.

## How did search popularity change for makeup and cosmetics brands worldwide in September 2026?

- Estimated monthly branded searches for Estée Lauder worldwide fell 32.5% over 12 measured months, from 1.2M to 823K in September 2026.

## Month by month

| Month | Charlotte Tilbury estimated searches | Charlotte Tilbury Share of Search | Charlotte Tilbury rank | Estée Lauder estimated searches | Estée Lauder Share of Search | Estée Lauder rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 1.5M | 16% | 1 | 1.2M | 13% | 2 |
| Nov 2025 | 3.4M | 20.8% | 2 | 1.8M | 11.3% | 3 |
| Dec 2025 | 2.7M | 24.7% | 1 | 1.5M | 13.5% | 2 |
| Jan 2026 | 1.5M | 16.2% | 1 | 1M | 10.8% | 3 |
| Feb 2026 | 1.2M | 15.9% | 1 | 1M | 13% | 2 |
| Mar 2026 | 1.5M | 18.5% | 1 | 1.2M | 15% | 2 |
| Apr 2026 | 1.2M | 16.9% | 1 | 1M | 13.9% | 2 |
| May 2026 | 1.2M | 15.9% | 1 | 1M | 13% | 2 |
| Jun 2026 | 1.2M | 18.5% | 1 | 823K | 12.5% | 2 |
| Jul 2026 | 1.5M | 20.8% | 1 | 823K | 11.4% | 2 |
| Aug 2026 | 1.5M | 20.7% | 1 | 823K | 11.4% | 2 |
| Sep 2026 | 1.5M | 21.1% | 1 | 823K | 11.6% | 2 |

## How each brand is measured

Brandwave collects information about searches that people make online using Charlotte Tilbury’s and Estée Lauder’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Charlotte Tilbury**: Measured on the search term “charlotte tilbury”.
- **Estée Lauder**: Measured on the search term “estelauder”.

- [Charlotte Tilbury profile](/demand/global-en/brands/charlotte-tilbury)
- [Estée Lauder profile](/demand/global-en/brands/estee-lauder)
- [All makeup and cosmetics brands worldwide](/demand/global-en/categories/makeup-brands): The set both shares are measured inside, 27 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Charlotte Tilbury or Estée Lauder?

In September 2026, Charlotte Tilbury had more branded searches than Estée Lauder among makeup and cosmetics brands worldwide. Charlotte Tilbury was estimated to have 1.5M branded searches compared to Estée Lauder’s 823K, and held a 21.1% Share of Search versus Estée Lauder’s 11.6%.

## Cite this page

Brandwave. "Charlotte Tilbury vs Estée Lauder: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/charlotte-tilbury-vs-estee-lauder

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/charlotte-tilbury-vs-estee-lauder. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.