--- title: "ChapStick vs La Roche-Posay: Which is searched more?" description: "Is ChapStick or La Roche-Posay more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Lip care brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/chapstick-vs-la-roche-posay" publisher: "Brandwave" --- # ChapStick vs La Roche-Posay: Which is searched more? Is ChapStick or La Roche-Posay more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Lip care brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: ChapStick and La Roche-Posay - **Competitive set**: Lip care brands - **Market**: Global - **Month measured**: Sep 2026 - **ChapStick Share of Search**: 9.2% - **La Roche-Posay Share of Search**: 0.67% ## Is ChapStick or La Roche-Posay more popular in search? - In September 2026, ChapStick had more branded searches than La Roche-Posay among lip care brands worldwide. ChapStick had about 135,000 branded searches, while La Roche-Posay had 9,900. ChapStick made up 9.2% of all lip care brand searches we track, and La Roche-Posay accounted for 0.67%. - ChapStick was ahead of La Roche-Posay in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, ChapStick’s share of searches among lip care brands worldwide moved from 9.7% to 9.2%, and its estimated monthly branded searches moved from 165K to 135K. - Across the 12 months ending September 2026, La Roche-Posay’s share of searches among lip care brands worldwide moved from 0.47% to 0.67%, and its estimated monthly branded searches moved from 8.1K to 9.9K. ## Top lip care brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, La Roche-Posay was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. ChapStick did not appear in any of the five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Aquaphor | 1st | 3 of 3 | 1 of 2 | 4 of 5 | | La Roche-Posay | 2nd | 2 of 3 | 1 of 2 | 3 of 5 | | CeraVe | 3rd | 3 of 3 | 0 of 2 | 3 of 5 | | Summer Fridays | 4th | 2 of 3 | 0 of 2 | 2 of 5 | | Burt's Bees | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | ChapStick | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Blistex | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Carmex | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Lanolips | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about lip care brands - Asked ChatGPT "Which lip care brand should I buy?": 1. Aquaphor, 2. La Roche-Posay, 3. CeraVe, 4. Summer Fridays - Asked ChatGPT "What are the best lip care brands?": 1. La Roche-Posay, 2. Aquaphor, 3. Summer Fridays, 4. CeraVe - Asked ChatGPT "What's the best lip care brand for dry lips?": 1. Aquaphor, 2. CeraVe - Searched Google, AI Overview "hydrating lip treatment": named none of the brands we track - Searched Google, AI Overview "moisturising lip balm": 1. Aquaphor, 2. La Roche-Posay Not named in any answer: Burt's Bees, ChapStick, Blistex, Carmex and Lanolips. Brands are listed in the order each answer named them. The answers were collected in the United States on October 21, 2026. ## How did search popularity change for lip care brands worldwide in September 2026? - In September 2026, Burt's Bees overtook ChapStick and Summer Fridays to rank 2nd among lip care brands worldwide, with 9.3% of the searches. - ChapStick’s share of searches among lip care brands worldwide has lost ground for 3 months in a row, from 9.7% to 9.2% in September 2026. - Estimated monthly branded searches for La Roche-Posay worldwide rose 22.2% over 12 measured months, from 8.1K to 9.9K in September 2026. ## Month by month | Month | ChapStick estimated searches | ChapStick Share of Search | ChapStick rank | La Roche-Posay estimated searches | La Roche-Posay Share of Search | La Roche-Posay rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 165K | 9.7% | 4 | 8.1K | 0.47% | 8 | | Nov 2025 | 201K | 9% | 4 | 12.1K | 0.54% | 8 | | Dec 2025 | 201K | 9% | 4 | 12.1K | 0.54% | 8 | | Jan 2026 | 201K | 10% | 2 | 14.8K | 0.74% | 8 | | Feb 2026 | 165K | 10.1% | 2 | 9.9K | 0.61% | 8 | | Mar 2026 | 165K | 10.3% | 2 | 9.9K | 0.62% | 8 | | Apr 2026 | 135K | 8.9% | 3 | 9.9K | 0.65% | 8 | | May 2026 | 135K | 9% | 3 | 9.9K | 0.66% | 8 | | Jun 2026 | 135K | 9.7% | 2 | 8.1K | 0.58% | 8 | | Jul 2026 | 135K | 9.4% | 2 | 9.9K | 0.69% | 8 | | Aug 2026 | 135K | 9.4% | 2 | 9.9K | 0.69% | 8 | | Sep 2026 | 135K | 9.2% | 3 | 9.9K | 0.67% | 8 | ## How each brand is measured Brandwave collects information about searches that people make online using ChapStick’s and La Roche-Posay’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **ChapStick**: Measured on the search term “chapstick”. - **La Roche-Posay**: Measured on the search term “la roche posay lip balm”. - [ChapStick profile](/demand/global-en/brands/chapstick) - [La Roche-Posay profile](/demand/global-en/brands/la-roche-posay) - [All lip care brands worldwide](/demand/global-en/categories/lip-care-brands): The set both shares are measured inside, 9 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is ChapStick or La Roche-Posay more popular in search? In September 2026, ChapStick had more branded searches than La Roche-Posay among lip care brands worldwide. ChapStick had about 135,000 branded searches, while La Roche-Posay had 9,900. ChapStick made up 9.2% of all lip care brand searches we track, and La Roche-Posay accounted for 0.67%. ## Cite this page Brandwave. "ChapStick vs La Roche-Posay: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/chapstick-vs-la-roche-posay This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/chapstick-vs-la-roche-posay. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.