---
title: "Channel Factory vs Integral Ad Science: Which is more popular by branded search?"
description: "Which is more popular in search, Channel Factory or Integral Ad Science? Compare estimated monthly branded-search demand and Share of Search inside the Brand safety platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/channel-factory-vs-ias"
publisher: "Brandwave"
---

# Channel Factory vs Integral Ad Science: Which is more popular by branded search?

Which is more popular in search, Channel Factory or Integral Ad Science? Compare estimated monthly branded-search demand and Share of Search inside the Brand safety platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Channel Factory and Integral Ad Science
- **Competitive set**: Brand safety platforms
- **Market**: Global
- **Month measured**: Aug 2026
- **Channel Factory Share of Search**: 1.1%
- **Integral Ad Science Share of Search**: 1.6%

## Which is more popular in search, Channel Factory or Integral Ad Science?

- In August 2026, Integral Ad Science had more branded searches than Channel Factory among brand safety platforms worldwide. Integral Ad Science was estimated to have 4.4K branded searches compared to Channel Factory’s 2.9K, and held a 1.6% Share of Search versus Channel Factory’s 1.1%.
- Integral Ad Science was ahead of Channel Factory in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Channel Factory’s estimated Share of Search among brand safety platforms worldwide moved from 2.2% to 1.1%, and its estimated monthly branded searches moved from 4.4K to 2.9K.
- Across the 11 months ending August 2026, Integral Ad Science’s estimated Share of Search among brand safety platforms worldwide moved from 3.4% to 1.6%, and its estimated monthly branded searches moved from 6.6K to 4.4K.

## How did search popularity change for brand safety platforms worldwide in August 2026?

- In August 2026, Channel Factory lost estimated Share of Search among brand safety platforms worldwide, from 1.6% to 1.1%.
- Estimated monthly branded searches for Integral Ad Science worldwide fell 33.3% over 11 measured months, from 6.6K to 4.4K in August 2026.

## Month by month

| Month | Channel Factory estimated searches | Channel Factory Share of Search | Channel Factory rank | Integral Ad Science estimated searches | Integral Ad Science Share of Search | Integral Ad Science rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 4.4K | 2.2% | 4 | 6.6K | 3.4% | 3 |
| Nov 2025 | 4.4K | 2.3% | 4 | 5.4K | 2.8% | 3 |
| Dec 2025 | 2.9K | 1.5% | 4 | 5.4K | 2.9% | 3 |
| Jan 2026 | 4.4K | 1.9% | 4 | 5.4K | 2.4% | 3 |
| Feb 2026 | 4.4K | 1.9% | 4 | 5.4K | 2.4% | 3 |
| Mar 2026 | 4.4K | 1.3% | 4 | 5.4K | 1.6% | 3 |
| Apr 2026 | 4.4K | 1.6% | 4 | 5.4K | 2% | 3 |
| May 2026 | 3.6K | 1.3% | 4 | 4.4K | 1.6% | 3 |
| Jun 2026 | 3.6K | 1.6% | 4 | 4.4K | 1.9% | 3 |
| Jul 2026 | 3.6K | 1.6% | 4 | 4.4K | 2% | 3 |
| Aug 2026 | 2.9K | 1.1% | 4 | 4.4K | 1.6% | 3 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Channel Factory’s and Integral Ad Science’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Channel Factory**: Measured on the search term “channel factory”.
- **Integral Ad Science**: Measured on the search term “integral ad science”.

- [Channel Factory profile](/demand/global-en/brands/channel-factory)
- [Integral Ad Science profile](/demand/global-en/brands/ias)
- [All brand safety platforms worldwide](/demand/global-en/categories/brand-safety-platforms): The set both shares are measured inside, 5 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Channel Factory or Integral Ad Science?

In August 2026, Integral Ad Science had more branded searches than Channel Factory among brand safety platforms worldwide. Integral Ad Science was estimated to have 4.4K branded searches compared to Channel Factory’s 2.9K, and held a 1.6% Share of Search versus Channel Factory’s 1.1%.

## Cite this page

Brandwave. "Channel Factory vs Integral Ad Science: Which is more popular by branded search?". https://gobrandwave.com/demand/global-en/compare/channel-factory-vs-ias

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/channel-factory-vs-ias. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.