---
title: "Chai vs Replika: Which is more popular by branded search?"
description: "Which is more popular in search, Chai or Replika? Compare estimated monthly branded-search demand and Share of Search inside the AI companion apps set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/chai-vs-replika"
publisher: "Brandwave"
---

# Chai vs Replika: Which is more popular by branded search?

Which is more popular in search, Chai or Replika? Compare estimated monthly branded-search demand and Share of Search inside the AI companion apps set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Chai and Replika
- **Competitive set**: AI companion apps
- **Market**: Global
- **Month measured**: Aug 2026
- **Chai Share of Search**: 0.09%
- **Replika Share of Search**: 0.44%

## Which is more popular in search, Chai or Replika?

- In August 2026, Replika had more branded searches than Chai among AI companion apps worldwide. Replika was estimated to have 90.5K branded searches compared to Chai’s 18.1K, and held a 0.44% Share of Search versus Chai’s 0.09%.
- Replika was ahead of Chai in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Chai’s estimated Share of Search among AI companion apps worldwide moved from 0.11% to 0.09%, and its estimated monthly branded searches moved from 27.1K to 18.1K.
- Across the 11 months ending August 2026, Replika’s estimated Share of Search among AI companion apps worldwide moved from 0.66% to 0.44%, and its estimated monthly branded searches moved from 165K to 90.5K.

## How did search popularity change for AI companion apps worldwide in August 2026?

- Estimated monthly branded searches for Replika worldwide fell 45.2% over 11 measured months, from 165K to 90.5K in August 2026.
- Estimated monthly branded searches for Chai worldwide fell 33.2% over 11 measured months, from 27.1K to 18.1K in August 2026.

## Month by month

| Month | Chai estimated searches | Chai Share of Search | Chai rank | Replika estimated searches | Replika Share of Search | Replika rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 27.1K | 0.11% | 4 | 165K | 0.66% | 2 |
| Nov 2025 | 33.1K | 0.13% | 4 | 165K | 0.66% | 2 |
| Dec 2025 | 33.1K | 0.13% | 4 | 135K | 0.54% | 2 |
| Jan 2026 | 33.1K | 0.13% | 4 | 135K | 0.54% | 2 |
| Feb 2026 | 27.1K | 0.11% | 4 | 135K | 0.54% | 2 |
| Mar 2026 | 27.1K | 0.11% | 4 | 135K | 0.54% | 2 |
| Apr 2026 | 27.1K | 0.13% | 4 | 135K | 0.65% | 2 |
| May 2026 | 27.1K | 0.13% | 4 | 110K | 0.53% | 3 |
| Jun 2026 | 22.2K | 0.11% | 4 | 90.5K | 0.44% | 3 |
| Jul 2026 | 60.5K | 0.29% | 4 | 90.5K | 0.44% | 3 |
| Aug 2026 | 18.1K | 0.09% | 4 | 90.5K | 0.44% | 3 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Chai’s and Replika’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Chai**: Measured on the search term “chai app”.
- **Replika**: Measured on the search term “replika”.

- [Chai profile](/demand/global-en/brands/chai)
- [Replika profile](/demand/global-en/brands/replika)
- [All AI companion apps worldwide](/demand/global-en/categories/ai-companion-apps): The set both shares are measured inside, 5 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Chai or Replika?

In August 2026, Replika had more branded searches than Chai among AI companion apps worldwide. Replika was estimated to have 90.5K branded searches compared to Chai’s 18.1K, and held a 0.44% Share of Search versus Chai’s 0.09%.

## Cite this page

Brandwave. "Chai vs Replika: Which is more popular by branded search?". https://gobrandwave.com/demand/global-en/compare/chai-vs-replika

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/chai-vs-replika. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.