---
title: "Chad Valley vs Plum: Which is more popular by branded search?"
description: "Which is more popular in search, Chad Valley or Plum? Compare estimated monthly branded-search demand and Share of Search inside the Swings set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/chad-valley-vs-plum"
publisher: "Brandwave"
---

# Chad Valley vs Plum: Which is more popular by branded search?

Which is more popular in search, Chad Valley or Plum? Compare estimated monthly branded-search demand and Share of Search inside the Swings set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Chad Valley and Plum
- **Competitive set**: Swings
- **Market**: Global
- **Month measured**: Aug 2026
- **Chad Valley Share of Search**: 2.1%
- **Plum Share of Search**: 2.1%

## Which is more popular in search, Chad Valley or Plum?

- In August 2026, Chad Valley and Plum were level on Share of Search among swings worldwide, with an estimated 4.4K branded searches each, at 2.1% estimated Share of Search each.
- The lead changed hands once in the 11 months ending August 2026: Plum took it in March 2026.
- Across the 11 months ending August 2026, Chad Valley’s estimated Share of Search among swings worldwide moved from 2.2% to 2.1%, and its estimated monthly branded searches held steady at 4.4K.
- Across the 11 months ending August 2026, Plum’s estimated Share of Search among swings worldwide moved from 1.4% to 2.1%, and its estimated monthly branded searches moved from 2.9K to 4.4K.

## How did search popularity change for swings worldwide in August 2026?

- In August 2026, Plum lost estimated Share of Search among swings worldwide, from 2.9% to 2.1%.
- Chad Valley’s estimated Share of Search among swings worldwide has gained ground for 3 months in a row, from 1.5% to 2.1% in August 2026.

## Month by month

| Month | Chad Valley estimated searches | Chad Valley Share of Search | Chad Valley rank | Plum estimated searches | Plum Share of Search | Plum rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 4.4K | 2.2% | 4 | 2.9K | 1.4% | 5 |
| Nov 2025 | 6.6K | 2.8% | 4 | 4.4K | 1.8% | 5 |
| Dec 2025 | 6.6K | 2.7% | 4 | 3.6K | 1.5% | 5 |
| Jan 2026 | 3.6K | 1.9% | 4 | 2.9K | 1.5% | 6 |
| Feb 2026 | 3.6K | 1.7% | 5 | 2.9K | 1.3% | 6 |
| Mar 2026 | 3.6K | 1.5% | 6 | 6.6K | 2.7% | 5 |
| Apr 2026 | 4.4K | 1.8% | 6 | 9.9K | 3.9% | 5 |
| May 2026 | 4.4K | 1.5% | 6 | 8.1K | 2.8% | 5 |
| Jun 2026 | 3.6K | 1.5% | 6 | 6.6K | 2.8% | 5 |
| Jul 2026 | 4.4K | 1.9% | 6 | 6.6K | 2.9% | 5 |
| Aug 2026 | 4.4K | 2.1% | 5 | 4.4K | 2.1% | 6 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Chad Valley’s and Plum’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Chad Valley**: Measured on the search term “chad valley”.
- **Plum**: Measured on the search term “plum play”.

- [Chad Valley profile](/demand/global-en/brands/chad-valley)
- [Plum profile](/demand/global-en/brands/plum)
- [All swings worldwide](/demand/global-en/categories/swings): The set both shares are measured inside, 6 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Chad Valley or Plum?

In August 2026, Chad Valley and Plum were level on Share of Search among swings worldwide, with an estimated 4.4K branded searches each, at 2.1% estimated Share of Search each.

## Cite this page

Brandwave. "Chad Valley vs Plum: Which is more popular by branded search?". https://gobrandwave.com/demand/global-en/compare/chad-valley-vs-plum

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/chad-valley-vs-plum. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.