---
title: "Cetaphil vs Vaseline: Which is searched more?"
description: "Which is more popular in search, Cetaphil or Vaseline? Compare estimated monthly branded-search demand and Share of Search inside the Body lotion set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/cetaphil-vs-vaseline"
publisher: "Brandwave"
---

# Cetaphil vs Vaseline: Which is searched more?

Which is more popular in search, Cetaphil or Vaseline? Compare estimated monthly branded-search demand and Share of Search inside the Body lotion set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Cetaphil and Vaseline
- **Competitive set**: Body lotion
- **Market**: Global
- **Month measured**: Aug 2026
- **Cetaphil Share of Search**: 52%
- **Vaseline Share of Search**: 24.9%

## Which is more popular in search, Cetaphil or Vaseline?

- In August 2026, Cetaphil had more branded searches than Vaseline among body lotion worldwide. Cetaphil was estimated to have 2.1M branded searches compared to Vaseline’s 1M, and held a 52% Share of Search versus Vaseline’s 24.9%.
- Cetaphil was ahead of Vaseline in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Cetaphil’s estimated Share of Search among body lotion worldwide moved from 53.1% to 52%, and its estimated monthly branded searches held steady at 2.1M.
- Across the 11 months ending August 2026, Vaseline’s estimated Share of Search among body lotion worldwide moved from 25.5% to 24.9%, and its estimated monthly branded searches held steady at 1M.

## How did search popularity change for body lotion worldwide in August 2026?

- In August 2026, Vaseline overtook Nivea to rank 2nd among body lotion worldwide, at 24.9%.

## Month by month

| Month | Cetaphil estimated searches | Cetaphil Share of Search | Cetaphil rank | Vaseline estimated searches | Vaseline Share of Search | Vaseline rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 2.1M | 53.1% | 1 | 1M | 25.5% | 2 |
| Nov 2025 | 2.4M | 52.2% | 1 | 1.2M | 26.6% | 2 |
| Dec 2025 | 2.2M | 51.3% | 1 | 1.2M | 28.8% | 2 |
| Jan 2026 | 2.4M | 52.2% | 1 | 1.2M | 26.6% | 2 |
| Feb 2026 | 2.1M | 53.5% | 1 | 1M | 25.7% | 2 |
| Mar 2026 | 2.2M | 54.2% | 1 | 1M | 24.8% | 2 |
| Apr 2026 | 2.2M | 54.3% | 1 | 1M | 24.8% | 2 |
| May 2026 | 2M | 54.7% | 1 | 823K | 22.9% | 2 |
| Jun 2026 | 2M | 54.8% | 1 | 823K | 23.1% | 2 |
| Jul 2026 | 2.1M | 52.3% | 1 | 823K | 20.6% | 3 |
| Aug 2026 | 2.1M | 52% | 1 | 1M | 24.9% | 2 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Cetaphil’s and Vaseline’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Cetaphil**: Measured on the search terms “cetaphil”, “cetaphil cleanser”, “cetaphil com”, “cetaphil moisturizer”, “cetaphil serum” and “cetaphil skincare”, summed into one figure.
- **Vaseline**: Measured on the search term “vaseline”.

- [Cetaphil profile](/demand/global-en/brands/cetaphil)
- [Vaseline profile](/demand/global-en/brands/vaseline)
- [All body lotion worldwide](/demand/global-en/categories/body-lotion): The set both shares are measured inside, 6 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Cetaphil or Vaseline?

In August 2026, Cetaphil had more branded searches than Vaseline among body lotion worldwide. Cetaphil was estimated to have 2.1M branded searches compared to Vaseline’s 1M, and held a 52% Share of Search versus Vaseline’s 24.9%.

## Cite this page

Brandwave. "Cetaphil vs Vaseline: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/cetaphil-vs-vaseline

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/cetaphil-vs-vaseline. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.