--- title: "Cetaphil vs Palmer's: Which is more popular?" description: "Is Cetaphil or Palmer's more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Body lotion set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/cetaphil-vs-palmers-cocoa-butter" publisher: "Brandwave" --- # Cetaphil vs Palmer's: Which is more popular? Is Cetaphil or Palmer's more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Body lotion set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Cetaphil and Palmer's - **Competitive set**: Body lotion - **Market**: Global - **Month measured**: Oct 2026 - **Cetaphil Share of Search**: 6.2% - **Palmer's Share of Search**: 6.7% ## Is Cetaphil or Palmer's more popular in search? - In October 2026, Cetaphil and Palmer's were level in searches among body lotion worldwide, with an estimated 105K versus 113K branded searches, at 6.2% and 6.7% of the total. - Palmer's was ahead of Cetaphil in every measured month of the 12 months ending October 2026. - Across the 12 months ending October 2026, Cetaphil’s share of searches among body lotion worldwide moved from 5.4% to 6.2%, and its estimated monthly branded searches moved from 90.6K to 105K. - Across the 12 months ending October 2026, Palmer's’ share of searches among body lotion worldwide moved from 6.3% to 6.7%, and its estimated monthly branded searches moved from 106K to 113K. ## Top body lotion in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Cetaphil was mentioned in one out of five: not in any of the three ChatGPT answers, but in one of the two Google AI Overviews. Palmer's did not appear in any of the five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | CeraVe | 1st | 3 of 3 | 1 of 2 | 4 of 5 | | Aveeno | 2nd | 3 of 3 | 1 of 2 | 4 of 5 | | La Roche-Posay | 3rd | 2 of 3 | 1 of 2 | 3 of 5 | | Nivea | 4th | 0 of 3 | 1 of 2 | 1 of 5 | | Vaseline | 5th | 1 of 3 | 0 of 2 | 1 of 5 | | E45 | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Jergens | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Palmer's | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Cetaphil | Not ranked | 0 of 3 | 1 of 2 | 1 of 5 | | Sol de Janeiro | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Naturium | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about body lotion - Asked ChatGPT "Which body lotion should I buy?": 1. CeraVe, 2. Aveeno - Asked ChatGPT "What are the best body lotion brands?": 1. CeraVe, 2. Aveeno, 3. La Roche-Posay, 4. Vaseline - Asked ChatGPT "What's the best body lotion for dry skin?": 1. CeraVe, 2. La Roche-Posay, 3. Aveeno - Searched Google, AI Overview "body lotion": 1. Aveeno, 2. Nivea - Searched Google, AI Overview "body lotion for dry skin": 1. Cetaphil, 2. CeraVe, 3. La Roche-Posay Not named in any answer: E45, Jergens, Palmer's, Sol de Janeiro and Naturium. Brands are listed in the order each answer named them. The answers were collected in the United States on October 20, 2026. ## How did search popularity change for body lotion worldwide in October 2026? - In October 2026, Palmer's lost share of searches among body lotion worldwide, from 9.9% to 6.7%. - In October 2026, Cetaphil lost share of searches among body lotion worldwide, from 7.3% to 6.2%. ## How has branded search for Cetaphil and Palmer's changed worldwide over the last 12 months? | Month | Cetaphil estimated searches | Cetaphil Share of Search | Cetaphil rank | Palmer's estimated searches | Palmer's Share of Search | Palmer's rank | | --- | --- | --- | --- | --- | --- | --- | | Nov 2025 | 90.6K | 5.4% | 6 | 106K | 6.3% | 3 | | Dec 2025 | 81.6K | 5.8% | 6 | 106K | 7.5% | 3 | | Jan 2026 | 78.3K | 6.4% | 8 | 109K | 8.9% | 3 | | Feb 2026 | 64.6K | 6.2% | 8 | 106K | 10.2% | 3 | | Mar 2026 | 67.3K | 6.1% | 8 | 108K | 9.8% | 4 | | Apr 2026 | 64K | 6% | 8 | 106K | 10% | 3 | | May 2026 | 64.5K | 6.2% | 8 | 106K | 10.3% | 3 | | Jun 2026 | 75.5K | 7.1% | 8 | 106K | 10% | 3 | | Jul 2026 | 75.5K | 7.5% | 7 | 106K | 10.5% | 4 | | Aug 2026 | 75.5K | 7.1% | 7 | 110K | 10.3% | 3 | | Sep 2026 | 78.3K | 7.3% | 6 | 107K | 9.9% | 3 | | Oct 2026 | 105K | 6.2% | 6 | 113K | 6.7% | 5 | ## How are Cetaphil’s and Palmer's’ branded searches counted? Brandwave collects information about searches that people make online using Cetaphil’s and Palmer's’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Cetaphil**: Measured on the search terms “cetaphil body butter”, “cetaphil body cream”, “cetaphil body lotion” and “cetaphil lotion”, summed into one figure. - **Palmer's**: Measured on the search terms “palmers body butter”, “palmers body lotion”, “palmers cocoa butter” and “palmers lotion”, summed into one figure. - [Cetaphil profile](/demand/global-en/brands/cetaphil) - [Palmer's profile](/demand/global-en/brands/palmers-cocoa-butter) - [All body lotion worldwide](/demand/global-en/categories/body-lotion): The set both shares are measured inside, 11 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Cetaphil or Palmer's more popular in search? In October 2026, Cetaphil and Palmer's were level in searches among body lotion worldwide, with an estimated 105K versus 113K branded searches, at 6.2% and 6.7% of the total. ## Cite this page Brandwave. "Cetaphil vs Palmer's: Which is more popular?". https://gobrandwave.com/demand/global-en/compare/cetaphil-vs-palmers-cocoa-butter This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/cetaphil-vs-palmers-cocoa-butter. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.