--- title: "Cetaphil vs Naturium: Which is more popular?" description: "Is Cetaphil or Naturium more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Body lotion set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/cetaphil-vs-naturium" publisher: "Brandwave" --- # Cetaphil vs Naturium: Which is more popular? Is Cetaphil or Naturium more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Body lotion set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Cetaphil and Naturium - **Competitive set**: Body lotion - **Market**: Global - **Month measured**: Oct 2026 - **Cetaphil Share of Search**: 6.2% - **Naturium Share of Search**: 1% ## Is Cetaphil or Naturium more popular in search? - In October 2026, Cetaphil had more branded searches than Naturium among body lotion worldwide. Cetaphil had about 105,000 branded searches, while Naturium had 17,200. Cetaphil made up 6.2% of all body lotion searches we track, and Naturium accounted for 1%. - Cetaphil was ahead of Naturium in every measured month of the 12 months ending October 2026. - Across the 12 months ending October 2026, Cetaphil’s share of searches among body lotion worldwide moved from 5.4% to 6.2%, and its estimated monthly branded searches moved from 90.6K to 105K. - Across the 12 months ending October 2026, Naturium’s share of searches among body lotion worldwide moved from 1.2% to 1%, and its estimated monthly branded searches moved from 19.9K to 17.2K. ## Top body lotion in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Cetaphil was mentioned in one out of five: not in any of the three ChatGPT answers, but in one of the two Google AI Overviews. Naturium did not appear in any of the five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | CeraVe | 1st | 3 of 3 | 1 of 2 | 4 of 5 | | Aveeno | 2nd | 3 of 3 | 1 of 2 | 4 of 5 | | La Roche-Posay | 3rd | 2 of 3 | 1 of 2 | 3 of 5 | | Nivea | 4th | 0 of 3 | 1 of 2 | 1 of 5 | | Vaseline | 5th | 1 of 3 | 0 of 2 | 1 of 5 | | E45 | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Jergens | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Palmer's | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Cetaphil | Not ranked | 0 of 3 | 1 of 2 | 1 of 5 | | Sol de Janeiro | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Naturium | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about body lotion - Asked ChatGPT "Which body lotion should I buy?": 1. CeraVe, 2. Aveeno - Asked ChatGPT "What are the best body lotion brands?": 1. CeraVe, 2. Aveeno, 3. La Roche-Posay, 4. Vaseline - Asked ChatGPT "What's the best body lotion for dry skin?": 1. CeraVe, 2. La Roche-Posay, 3. Aveeno - Searched Google, AI Overview "body lotion": 1. Aveeno, 2. Nivea - Searched Google, AI Overview "body lotion for dry skin": 1. Cetaphil, 2. CeraVe, 3. La Roche-Posay Not named in any answer: E45, Jergens, Palmer's, Sol de Janeiro and Naturium. Brands are listed in the order each answer named them. The answers were collected in the United States on October 20, 2026. ## How did search popularity change for body lotion worldwide in October 2026? - In October 2026, Cetaphil lost share of searches among body lotion worldwide, from 7.3% to 6.2%. - Naturium’s share of searches among body lotion worldwide has lost ground for 3 months in a row, from 2.7% to 1% in October 2026. ## How has branded search for Cetaphil and Naturium changed worldwide over the last 12 months? | Month | Cetaphil estimated searches | Cetaphil Share of Search | Cetaphil rank | Naturium estimated searches | Naturium Share of Search | Naturium rank | | --- | --- | --- | --- | --- | --- | --- | | Nov 2025 | 90.6K | 5.4% | 6 | 19.9K | 1.2% | 10 | | Dec 2025 | 81.6K | 5.8% | 6 | 18.2K | 1.3% | 10 | | Jan 2026 | 78.3K | 6.4% | 8 | 20.4K | 1.7% | 10 | | Feb 2026 | 64.6K | 6.2% | 8 | 16.7K | 1.6% | 10 | | Mar 2026 | 67.3K | 6.1% | 8 | 17.7K | 1.6% | 10 | | Apr 2026 | 64K | 6% | 8 | 20.4K | 1.9% | 9 | | May 2026 | 64.5K | 6.2% | 8 | 21.6K | 2.1% | 10 | | Jun 2026 | 75.5K | 7.1% | 8 | 26.5K | 2.5% | 10 | | Jul 2026 | 75.5K | 7.5% | 7 | 27.3K | 2.7% | 9 | | Aug 2026 | 75.5K | 7.1% | 7 | 18.2K | 1.7% | 10 | | Sep 2026 | 78.3K | 7.3% | 6 | 14.9K | 1.4% | 10 | | Oct 2026 | 105K | 6.2% | 6 | 17.2K | 1% | 11 | ## How are Cetaphil’s and Naturium’s branded searches counted? Brandwave collects information about searches that people make online using Cetaphil’s and Naturium’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Cetaphil**: Measured on the search terms “cetaphil body butter”, “cetaphil body cream”, “cetaphil body lotion” and “cetaphil lotion”, summed into one figure. - **Naturium**: Measured on the search terms “naturium body butter”, “naturium body lotion” and “naturium lotion”, summed into one figure. - [Cetaphil profile](/demand/global-en/brands/cetaphil) - [Naturium profile](/demand/global-en/brands/naturium) - [All body lotion worldwide](/demand/global-en/categories/body-lotion): The set both shares are measured inside, 11 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Cetaphil or Naturium more popular in search? In October 2026, Cetaphil had more branded searches than Naturium among body lotion worldwide. Cetaphil had about 105,000 branded searches, while Naturium had 17,200. Cetaphil made up 6.2% of all body lotion searches we track, and Naturium accounted for 1%. ## Cite this page Brandwave. "Cetaphil vs Naturium: Which is more popular?". https://gobrandwave.com/demand/global-en/compare/cetaphil-vs-naturium This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/cetaphil-vs-naturium. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.