---
title: "Certify vs Pleo: Which is searched more?"
description: "Is Certify or Pleo more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Expense management platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/certify-vs-pleo"
publisher: "Brandwave"
---

# Certify vs Pleo: Which is searched more?

Is Certify or Pleo more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Expense management platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Certify and Pleo
- **Competitive set**: Expense management platforms
- **Market**: Global
- **Month measured**: Sep 2026
- **Certify Share of Search**: 12.7%
- **Pleo Share of Search**: 0.11%

## Is Certify or Pleo more popular in search?

- In September 2026, Certify had more branded searches than Pleo among expense management platforms worldwide. Certify had about 165,000 branded searches, while Pleo had 1,470. Certify made up 12.7% of all expense management platform searches we track, and Pleo accounted for 0.11%.
- Certify was ahead of Pleo in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Certify’s share of searches among expense management platforms worldwide moved from 15% to 12.7%, and its estimated monthly branded searches moved from 202K to 165K.
- Across the 12 months ending September 2026, Pleo’s share of searches among expense management platforms worldwide moved from 0.13% to 0.11%, and its estimated monthly branded searches moved from 1.8K to 1.5K.

## How did search popularity change for expense management platforms worldwide in September 2026?

- Estimated monthly branded searches for Pleo worldwide fell 18.8% over 12 measured months, from 1.8K to 1.5K in September 2026.
- Estimated monthly branded searches for Certify worldwide fell 18.1% over 12 measured months, from 202K to 165K in September 2026.

## Month by month

| Month | Certify estimated searches | Certify Share of Search | Certify rank | Pleo estimated searches | Pleo Share of Search | Pleo rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 202K | 15% | 3 | 1.8K | 0.13% | 11 |
| Nov 2025 | 166K | 15.1% | 3 | 1.5K | 0.14% | 11 |
| Dec 2025 | 166K | 14.6% | 4 | 1.1K | 0.1% | 11 |
| Jan 2026 | 202K | 14.1% | 5 | 1.5K | 0.1% | 11 |
| Feb 2026 | 166K | 14% | 4 | 1.5K | 0.13% | 11 |
| Mar 2026 | 166K | 12.5% | 4 | 1.5K | 0.11% | 11 |
| Apr 2026 | 166K | 12.8% | 4 | 1.5K | 0.11% | 11 |
| May 2026 | 165K | 13.5% | 4 | 1.5K | 0.12% | 11 |
| Jun 2026 | 165K | 13% | 4 | 1.5K | 0.12% | 11 |
| Jul 2026 | 165K | 13.6% | 4 | 1.4K | 0.12% | 11 |
| Aug 2026 | 165K | 12.9% | 4 | 1.1K | 0.09% | 11 |
| Sep 2026 | 165K | 12.7% | 4 | 1.5K | 0.11% | 11 |

## How each brand is measured

Brandwave collects information about searches that people make online using Certify’s and Pleo’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Certify**: Measured on the search terms “certify” and “certify expense”, summed into one figure.
- **Pleo**: Measured on the search terms “pleo cards” and “pleo expense”, summed into one figure.

- [Certify profile](/demand/global-en/brands/certify)
- [Pleo profile](/demand/global-en/brands/pleo)
- [All expense management platforms worldwide](/demand/global-en/categories/expense-management-platforms): The set both shares are measured inside, 11 brands.

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Is Certify or Pleo more popular in search?

In September 2026, Certify had more branded searches than Pleo among expense management platforms worldwide. Certify had about 165,000 branded searches, while Pleo had 1,470. Certify made up 12.7% of all expense management platform searches we track, and Pleo accounted for 0.11%.

## Cite this page

Brandwave. "Certify vs Pleo: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/certify-vs-pleo

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/certify-vs-pleo. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.