--- title: "Certified Associate in Project Management vs Scrum Alliance: Which is searched more?" description: "Is Certified Associate in Project Management or Scrum Alliance more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Project management certifications set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/certified-associate-in-project-management-vs-scrum-alliance" publisher: "Brandwave" --- # Certified Associate in Project Management vs Scrum Alliance: Which is searched more? Is Certified Associate in Project Management or Scrum Alliance more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Project management certifications set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Certified Associate in Project Management and Scrum Alliance - **Competitive set**: Project management certifications - **Market**: Global - **Month measured**: Sep 2026 - **Certified Associate in Project Management Share of Search**: 13.1% - **Scrum Alliance Share of Search**: 19.5% ## Is Certified Associate in Project Management or Scrum Alliance more popular in search? - In September 2026, Scrum Alliance had more branded searches than Certified Associate in Project Management among project management certifications worldwide. Scrum Alliance had about 18,100 branded searches, while Certified Associate in Project Management had 12,100. Scrum Alliance made up 19.5% of all project management certification searches we track, and Certified Associate in Project Management accounted for 13.1%. - The lead changed hands 2 times in the 12 months ending September 2026: Certified Associate in Project Management took it in May 2026, Scrum Alliance took it in August 2026. - Across the 12 months ending September 2026, Certified Associate in Project Management’s share of searches among project management certifications worldwide moved from 14.7% to 13.1%, and its estimated monthly branded searches moved from 18.1K to 12.1K. - Across the 12 months ending September 2026, Scrum Alliance’s share of searches among project management certifications worldwide moved from 22% to 19.5%, and its estimated monthly branded searches moved from 27.1K to 18.1K. ## Top project management certifications in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Certified Associate in Project Management was mentioned in three out of five: in one of the three ChatGPT answers and in both Google AI Overviews. Scrum Alliance did not appear in any of the five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Project Management Professional | 1st | 2 of 3 | 2 of 2 | 4 of 5 | | PRINCE2 | 2nd | 3 of 3 | 2 of 2 | 5 of 5 | | Certified Associate in Project Management | 3rd | 1 of 3 | 2 of 2 | 3 of 5 | | Google Project Management Certificate | 4th | 1 of 3 | 2 of 2 | 3 of 5 | | PMI | 5th | 3 of 3 | 0 of 2 | 3 of 5 | | Scrum Alliance | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | APM | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | EXIN | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Axelos | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about project management certifications - Asked ChatGPT "Which project management certification should I join?": 1. PRINCE2, 2. Google Project Management Certificate, 3. PMI - Asked ChatGPT "What are the best project management certifications?": 1. Project Management Professional, 2. Certified Associate in Project Management, 3. PRINCE2, 4. PMI - Asked ChatGPT "What's the best project management certification for project managers?": 1. PRINCE2, 2. PMI, 3. Project Management Professional - Searched Google, AI Overview "project management certifications": 1. Project Management Professional, 2. Certified Associate in Project Management, 3. Google Project Management Certificate, 4. PRINCE2 - Searched Google, AI Overview "project manager certification": 1. Project Management Professional, 2. Certified Associate in Project Management, 3. Google Project Management Certificate, 4. PRINCE2 Not named in any answer: Scrum Alliance, APM, EXIN and Axelos. Brands are listed in the order each answer named them. The answers were collected in the United States on October 21, 2026. ## How did search popularity change for project management certifications worldwide in September 2026? - In September 2026, PRINCE2 overtook Certified Associate in Project Management to rank 3rd among project management certifications worldwide, with 16% of the searches. - In September 2026, Scrum Alliance gained share of searches among project management certifications worldwide, from 18% to 19.5%. - In September 2026, Certified Associate in Project Management lost share of searches among project management certifications worldwide, from 14.8% to 13.1%. ## Month by month | Month | Certified Associate in Project Management estimated searches | Certified Associate in Project Management Share of Search | Certified Associate in Project Management rank | Scrum Alliance estimated searches | Scrum Alliance Share of Search | Scrum Alliance rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 18.1K | 14.7% | 3 | 27.1K | 22% | 2 | | Nov 2025 | 14.8K | 12.5% | 4 | 27.1K | 22.9% | 2 | | Dec 2025 | 14.8K | 14.9% | 3 | 22.2K | 22.3% | 2 | | Jan 2026 | 18.1K | 13.5% | 4 | 27.1K | 20.2% | 2 | | Feb 2026 | 22.2K | 18.7% | 2 | 22.2K | 18.7% | 3 | | Mar 2026 | 22.2K | 16.5% | 2 | 22.2K | 16.5% | 3 | | Apr 2026 | 18.1K | 15.5% | 3 | 22.2K | 19% | 2 | | May 2026 | 27.1K | 22.4% | 2 | 18.1K | 15% | 3 | | Jun 2026 | 27.1K | 21.1% | 2 | 18.1K | 14.1% | 3 | | Jul 2026 | 18.1K | 15.2% | 2 | 18.1K | 15.2% | 3 | | Aug 2026 | 14.8K | 14.8% | 3 | 18.1K | 18% | 2 | | Sep 2026 | 12.1K | 13.1% | 4 | 18.1K | 19.5% | 2 | ## How each brand is measured Brandwave collects information about searches that people make online using Certified Associate in Project Management’s and Scrum Alliance’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Certified Associate in Project Management**: Measured on the search term “certified associate in project management”. - **Scrum Alliance**: Measured on the search term “scrum alliance”. - [Certified Associate in Project Management profile](/demand/global-en/brands/certified-associate-in-project-management) - [Scrum Alliance profile](/demand/global-en/brands/scrum-alliance) - [All project management certifications worldwide](/demand/global-en/categories/project-management-certifications): The set both shares are measured inside, 9 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Certified Associate in Project Management or Scrum Alliance more popular in search? In September 2026, Scrum Alliance had more branded searches than Certified Associate in Project Management among project management certifications worldwide. Scrum Alliance had about 18,100 branded searches, while Certified Associate in Project Management had 12,100. Scrum Alliance made up 19.5% of all project management certification searches we track, and Certified Associate in Project Management accounted for 13.1%. ## Cite this page Brandwave. "Certified Associate in Project Management vs Scrum Alliance: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/certified-associate-in-project-management-vs-scrum-alliance This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/certified-associate-in-project-management-vs-scrum-alliance. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.