---
title: "CeraVe vs The INKEY List: Which is more popular by branded search?"
description: "Which is more popular in search, CeraVe or The INKEY List? Compare estimated monthly branded-search demand and Share of Search inside the Everyday skincare brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/cerave-vs-the-inkey-list"
publisher: "Brandwave"
---

# CeraVe vs The INKEY List: Which is more popular by branded search?

Which is more popular in search, CeraVe or The INKEY List? Compare estimated monthly branded-search demand and Share of Search inside the Everyday skincare brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: CeraVe and The INKEY List
- **Competitive set**: Everyday skincare brands
- **Market**: Global
- **Month measured**: Aug 2026
- **CeraVe Share of Search**: 44.1%
- **The INKEY List Share of Search**: 1.6%

## Which is more popular in search, CeraVe or The INKEY List?

- In August 2026, CeraVe had more branded searches than The INKEY List among everyday skincare brands worldwide. CeraVe was estimated to have 2.3M branded searches compared to The INKEY List’s 83.3K, and held a 44.1% Share of Search versus The INKEY List’s 1.6%.
- CeraVe was ahead of The INKEY List in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, CeraVe’s estimated Share of Search among everyday skincare brands worldwide moved from 43.6% to 44.1%, and its estimated monthly branded searches held steady at 2.3M.
- Across the 11 months ending August 2026, The INKEY List’s estimated Share of Search among everyday skincare brands worldwide moved from 1.9% to 1.6%, and its estimated monthly branded searches moved from 102K to 83.3K.

## How did search popularity change for everyday skincare brands worldwide in August 2026?

- Estimated monthly branded searches for The INKEY List worldwide fell 17.9% over 11 measured months, from 102K to 83.3K in August 2026.

## Month by month

| Month | CeraVe estimated searches | CeraVe Share of Search | CeraVe rank | The INKEY List estimated searches | The INKEY List Share of Search | The INKEY List rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 2.3M | 43.6% | 1 | 102K | 1.9% | 5 |
| Nov 2025 | 2.4M | 40.3% | 2 | 168K | 2.9% | 5 |
| Dec 2025 | 2.4M | 43.4% | 1 | 124K | 2.3% | 5 |
| Jan 2026 | 2.4M | 41.7% | 2 | 124K | 2.2% | 5 |
| Feb 2026 | 2.3M | 43.7% | 1 | 101K | 1.9% | 5 |
| Mar 2026 | 2.3M | 42.7% | 1 | 124K | 2.3% | 5 |
| Apr 2026 | 2.4M | 42.9% | 1 | 124K | 2.3% | 5 |
| May 2026 | 2.3M | 44.9% | 1 | 102K | 2% | 5 |
| Jun 2026 | 2.2M | 45.5% | 1 | 83.4K | 1.7% | 5 |
| Jul 2026 | 2.2M | 44.4% | 1 | 83.3K | 1.6% | 5 |
| Aug 2026 | 2.3M | 44.1% | 1 | 83.3K | 1.6% | 5 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using CeraVe’s and The INKEY List’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **CeraVe**: Measured on the search terms “cerave”, “cerave cleanser”, “cerave com”, “cerave moisturiser”, “cerave moisturizer”, “cerave serum”, “cerave skincare”, “serum cerave” and “skincare cerave”, summed into one figure.
- **The INKEY List**: Measured on the search terms “inkey list”, “serum the inkey list”, “skincare the inkey list”, “the inkey list”, “the inkey list cleanser”, “the inkey list serum”, “the inkey list skincare”, “theinkeylist” and “theinkeylist com”, summed into one figure.

- [CeraVe profile](/demand/global-en/brands/cerave)
- [The INKEY List profile](/demand/global-en/brands/the-inkey-list)
- [All everyday skincare brands worldwide](/demand/global-en/categories/everyday-skincare-brands): The set both shares are measured inside, 5 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, CeraVe or The INKEY List?

In August 2026, CeraVe had more branded searches than The INKEY List among everyday skincare brands worldwide. CeraVe was estimated to have 2.3M branded searches compared to The INKEY List’s 83.3K, and held a 44.1% Share of Search versus The INKEY List’s 1.6%.

## Cite this page

Brandwave. "CeraVe vs The INKEY List: Which is more popular by branded search?". https://gobrandwave.com/demand/global-en/compare/cerave-vs-the-inkey-list

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/cerave-vs-the-inkey-list. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.