---
title: "CeraVe vs Rare Beauty: Which is searched more?"
description: "Which is more popular in search, CeraVe or Rare Beauty? Compare estimated monthly branded-search demand and Share of Search inside the Tinted Moisturizer brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/cerave-vs-rare-beauty"
publisher: "Brandwave"
---

# CeraVe vs Rare Beauty: Which is searched more?

Which is more popular in search, CeraVe or Rare Beauty? Compare estimated monthly branded-search demand and Share of Search inside the Tinted Moisturizer brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: CeraVe and Rare Beauty
- **Competitive set**: Tinted Moisturizer brands
- **Market**: Global
- **Month measured**: Sep 2026
- **CeraVe Share of Search**: 65.7%
- **Rare Beauty Share of Search**: 18.9%

## Which is more popular in search, CeraVe or Rare Beauty?

- In September 2026, CeraVe had more branded searches than Rare Beauty among tinted Moisturizer brands worldwide. CeraVe was estimated to have 1.9M branded searches compared to Rare Beauty’s 550K, and held a 65.7% Share of Search versus Rare Beauty’s 18.9%.
- CeraVe was ahead of Rare Beauty in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, CeraVe’s estimated Share of Search among tinted Moisturizer brands worldwide moved from 64.2% to 65.7%, and its estimated monthly branded searches moved from 2.3M to 1.9M.
- Across the 12 months ending September 2026, Rare Beauty’s estimated Share of Search among tinted Moisturizer brands worldwide moved from 23.1% to 18.9%, and its estimated monthly branded searches moved from 823K to 550K.

## How did search popularity change for tinted Moisturizer brands worldwide in September 2026?

- In September 2026, Rare Beauty gained estimated Share of Search among tinted Moisturizer brands worldwide, from 16.7% to 18.9%.
- In September 2026, CeraVe lost estimated Share of Search among tinted Moisturizer brands worldwide, from 69.6% to 65.7%.

## Month by month

| Month | CeraVe estimated searches | CeraVe Share of Search | CeraVe rank | Rare Beauty estimated searches | Rare Beauty Share of Search | Rare Beauty rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 2.3M | 64.2% | 1 | 823K | 23.1% | 2 |
| Nov 2025 | 2.4M | 57.2% | 1 | 1.2M | 29.5% | 2 |
| Dec 2025 | 2.4M | 62.1% | 1 | 1M | 26.1% | 2 |
| Jan 2026 | 2.4M | 65.1% | 1 | 823K | 22.5% | 2 |
| Feb 2026 | 2.3M | 67% | 1 | 673K | 19.8% | 2 |
| Mar 2026 | 2.3M | 65.7% | 1 | 673K | 18.9% | 2 |
| Apr 2026 | 2.4M | 67.7% | 1 | 673K | 19.4% | 2 |
| May 2026 | 2.3M | 69.7% | 1 | 550K | 16.7% | 2 |
| Jun 2026 | 2.2M | 71.3% | 1 | 450K | 14.3% | 2 |
| Jul 2026 | 2.2M | 66.7% | 1 | 673K | 20% | 2 |
| Aug 2026 | 2.3M | 69.6% | 1 | 550K | 16.7% | 2 |
| Sep 2026 | 1.9M | 65.7% | 1 | 550K | 18.9% | 2 |

## How each brand is measured

Brandwave collects information about searches that people make online using CeraVe’s and Rare Beauty’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **CeraVe**: Measured on the search terms “cerave”, “cerave cleanser”, “cerave moisturiser”, “cerave moisturizer”, “cerave serum”, “cerave skincare”, “serum cerave” and “skincare cerave”, summed into one figure.
- **Rare Beauty**: Measured on the search term “rare beauty”.

- [CeraVe profile](/demand/global-en/brands/cerave)
- [Rare Beauty profile](/demand/global-en/brands/rare-beauty)
- [All tinted Moisturizer brands worldwide](/demand/global-en/categories/tinted-moisturizer-brands): The set both shares are measured inside, 4 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, CeraVe or Rare Beauty?

In September 2026, CeraVe had more branded searches than Rare Beauty among tinted Moisturizer brands worldwide. CeraVe was estimated to have 1.9M branded searches compared to Rare Beauty’s 550K, and held a 65.7% Share of Search versus Rare Beauty’s 18.9%.

## Cite this page

Brandwave. "CeraVe vs Rare Beauty: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/cerave-vs-rare-beauty

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/cerave-vs-rare-beauty. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.