--- title: "CeraVe vs Olay: Which is searched more?" description: "Is CeraVe or Olay more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Body wash brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/cerave-vs-olay" publisher: "Brandwave" --- # CeraVe vs Olay: Which is searched more? Is CeraVe or Olay more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Body wash brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: CeraVe and Olay - **Competitive set**: Body wash brands - **Market**: Global - **Month measured**: Sep 2026 - **CeraVe Share of Search**: 26.3% - **Olay Share of Search**: 4.6% ## Is CeraVe or Olay more popular in search? - In September 2026, CeraVe had more branded searches than Olay among body wash brands worldwide. CeraVe had about 1.5 million branded searches, while Olay had 262,000. CeraVe made up 26.3% of all body wash brand searches we track, and Olay accounted for 4.6%. - CeraVe was ahead of Olay in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, CeraVe’s share of searches among body wash brands worldwide moved from 31.3% to 26.3%, and its estimated monthly branded searches moved from 1.8M to 1.5M. - Across the 12 months ending September 2026, Olay’s share of searches among body wash brands worldwide moved from 4.5% to 4.6%, and its estimated monthly branded searches held steady at 262K. ## Top body wash brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, CeraVe was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Olay was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. CeraVe was listed before Olay in every answer. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Dove | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | CeraVe | 2nd | 3 of 3 | 1 of 2 | 4 of 5 | | Aveeno | 3rd | 2 of 3 | 1 of 2 | 3 of 5 | | Olay | 4th | 1 of 3 | 1 of 2 | 2 of 5 | | Cetaphil | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Nivea | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about body wash brands - Asked ChatGPT "Which body wash brand should I buy?": 1. Dove, 2. CeraVe - Asked ChatGPT "What are the best body wash brands?": 1. Dove, 2. CeraVe, 3. Aveeno, 4. Olay - Asked ChatGPT "What's the best body wash brand for sensitive skin?": 1. Dove, 2. CeraVe, 3. Aveeno - Searched Google, AI Overview "best body wash": 1. Dove, 2. Aveeno, 3. CeraVe - Searched Google, AI Overview "moisturising body wash": 1. Olay, 2. Dove Not named in any answer: Cetaphil and Nivea. Brands are listed in the order each answer named them. The answers were collected in the United States on October 20, 2026. ## How did search popularity change for body wash brands worldwide in September 2026? - In September 2026, Dove overtook CeraVe to become the leader among body wash brands worldwide, with 29.1% of the searches. - In September 2026, CeraVe lost share of searches among body wash brands worldwide, from 30.1% to 26.3%. ## Month by month | Month | CeraVe estimated searches | CeraVe Share of Search | CeraVe rank | Olay estimated searches | Olay Share of Search | Olay rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 1.8M | 31.3% | 1 | 262K | 4.5% | 6 | | Nov 2025 | 1.8M | 29.3% | 1 | 251K | 4% | 6 | | Dec 2025 | 1.8M | 31.6% | 1 | 262K | 4.5% | 6 | | Jan 2026 | 1.8M | 30.2% | 1 | 262K | 4.3% | 6 | | Feb 2026 | 1.8M | 33.1% | 1 | 215K | 3.9% | 6 | | Mar 2026 | 1.8M | 30.1% | 1 | 262K | 4.3% | 6 | | Apr 2026 | 1.8M | 31.3% | 1 | 251K | 4.3% | 6 | | May 2026 | 1.8M | 31.8% | 1 | 215K | 3.7% | 6 | | Jun 2026 | 1.8M | 32.7% | 1 | 215K | 3.8% | 6 | | Jul 2026 | 1.8M | 31.1% | 1 | 226K | 3.8% | 6 | | Aug 2026 | 1.8M | 30.1% | 1 | 262K | 4.3% | 6 | | Sep 2026 | 1.5M | 26.3% | 2 | 262K | 4.6% | 6 | ## How each brand is measured Brandwave collects information about searches that people make online using CeraVe’s and Olay’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **CeraVe**: Measured on the search term “cerave”. - **Olay**: Measured on the search terms “olay” and “olay body wash”, summed into one figure. - [CeraVe profile](/demand/global-en/brands/cerave) - [Olay profile](/demand/global-en/brands/olay) - [All body wash brands worldwide](/demand/global-en/categories/body-wash-brands): The set both shares are measured inside, 6 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is CeraVe or Olay more popular in search? In September 2026, CeraVe had more branded searches than Olay among body wash brands worldwide. CeraVe had about 1.5 million branded searches, while Olay had 262,000. CeraVe made up 26.3% of all body wash brand searches we track, and Olay accounted for 4.6%. ## Cite this page Brandwave. "CeraVe vs Olay: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/cerave-vs-olay This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/cerave-vs-olay. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.