---
title: "CeraVe vs Lux: Which is searched more?"
description: "Is CeraVe or Lux more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Body wash and soap brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/cerave-vs-lux"
publisher: "Brandwave"
---

# CeraVe vs Lux: Which is searched more?

Is CeraVe or Lux more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Body wash and soap brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: CeraVe and Lux
- **Competitive set**: Body wash and soap brands
- **Market**: Global
- **Month measured**: Sep 2026
- **CeraVe Share of Search**: 34.9%
- **Lux Share of Search**: 8.6%

## Is CeraVe or Lux more popular in search?

- In September 2026, CeraVe had more branded searches than Lux among body wash and soap brands worldwide. CeraVe had about 1.5 million branded searches, while Lux had 368,000. CeraVe made up 34.9% of all body wash and soap brand searches we track, and Lux accounted for 8.6%.
- CeraVe was ahead of Lux in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, CeraVe’s share of searches among body wash and soap brands worldwide moved from 40.4% to 34.9%, and its estimated monthly branded searches moved from 1.8M to 1.5M.
- Across the 12 months ending September 2026, Lux’s share of searches among body wash and soap brands worldwide moved from 8.1% to 8.6%, and its estimated monthly branded searches held steady at 368K.

## How did search popularity change for body wash and soap brands worldwide in September 2026?

- In September 2026, Dove overtook CeraVe to become the leader among body wash and soap brands worldwide, with 38.6% of the searches.
- In September 2026, Lux gained share of searches among body wash and soap brands worldwide, from 7.9% to 8.6%.
- In September 2026, CeraVe lost share of searches among body wash and soap brands worldwide, from 39.3% to 34.9%.

## Month by month

| Month | CeraVe estimated searches | CeraVe Share of Search | CeraVe rank | Lux estimated searches | Lux Share of Search | Lux rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 1.8M | 40.4% | 1 | 368K | 8.1% | 3 |
| Nov 2025 | 1.8M | 39.8% | 1 | 550K | 12% | 3 |
| Dec 2025 | 1.8M | 41.5% | 1 | 450K | 10.2% | 3 |
| Jan 2026 | 1.8M | 41.9% | 1 | 368K | 8.4% | 3 |
| Feb 2026 | 1.8M | 43.4% | 1 | 368K | 8.7% | 3 |
| Mar 2026 | 1.8M | 40.1% | 1 | 368K | 8.1% | 3 |
| Apr 2026 | 1.8M | 42.1% | 1 | 368K | 8.5% | 3 |
| May 2026 | 1.8M | 40.7% | 1 | 368K | 8.2% | 3 |
| Jun 2026 | 1.8M | 41.6% | 1 | 368K | 8.4% | 3 |
| Jul 2026 | 1.8M | 41.4% | 1 | 368K | 8.3% | 3 |
| Aug 2026 | 1.8M | 39.3% | 1 | 368K | 7.9% | 3 |
| Sep 2026 | 1.5M | 34.9% | 2 | 368K | 8.6% | 3 |

## How each brand is measured

Brandwave collects information about searches that people make online using CeraVe’s and Lux’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **CeraVe**: Measured on the search term “cerave”.
- **Lux**: Measured on the search term “lux”.

- [CeraVe profile](/demand/global-en/brands/cerave)
- [Lux profile](/demand/global-en/brands/lux)
- [All body wash and soap brands worldwide](/demand/global-en/categories/body-wash-and-soap-brands): The set both shares are measured inside, 9 brands.

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Is CeraVe or Lux more popular in search?

In September 2026, CeraVe had more branded searches than Lux among body wash and soap brands worldwide. CeraVe had about 1.5 million branded searches, while Lux had 368,000. CeraVe made up 34.9% of all body wash and soap brand searches we track, and Lux accounted for 8.6%.

## Cite this page

Brandwave. "CeraVe vs Lux: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/cerave-vs-lux

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/cerave-vs-lux. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.