---
title: "CeraVe vs La Roche-Posay: Which is more popular by branded search?"
description: "Which is more popular in search, CeraVe or La Roche-Posay? Compare estimated monthly branded-search demand and Share of Search inside the Moisturiser brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/cerave-vs-la-roche-posay"
publisher: "Brandwave"
---

# CeraVe vs La Roche-Posay: Which is more popular by branded search?

Which is more popular in search, CeraVe or La Roche-Posay? Compare estimated monthly branded-search demand and Share of Search inside the Moisturiser brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: CeraVe and La Roche-Posay
- **Competitive set**: Moisturiser brands
- **Market**: Global
- **Month measured**: Aug 2026
- **CeraVe Share of Search**: 28.8%
- **La Roche-Posay Share of Search**: 28.1%

## Which is more popular in search, CeraVe or La Roche-Posay?

- In August 2026, CeraVe had more branded searches than La Roche-Posay among moisturiser brands worldwide. CeraVe was estimated to have 2.3M branded searches compared to La Roche-Posay’s 2.2M, and held a 28.8% Share of Search versus La Roche-Posay’s 28.1%.
- The lead changed hands 2 times in the 11 months ending August 2026: La Roche-Posay took it in March 2026, CeraVe took it in June 2026.
- Across the 11 months ending August 2026, CeraVe’s estimated Share of Search among moisturiser brands worldwide moved from 31.3% to 28.8%, and its estimated monthly branded searches held steady at 2.3M.
- Across the 11 months ending August 2026, La Roche-Posay’s estimated Share of Search among moisturiser brands worldwide moved from 25.1% to 28.1%, and its estimated monthly branded searches moved from 1.8M to 2.2M.

## How did search popularity change for moisturiser brands worldwide in August 2026?

- La Roche-Posay’s estimated Share of Search among moisturiser brands worldwide has lost ground for 3 months in a row, from 33.8% to 28.1% in August 2026.

## Month by month

| Month | CeraVe estimated searches | CeraVe Share of Search | CeraVe rank | La Roche-Posay estimated searches | La Roche-Posay Share of Search | La Roche-Posay rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 2.3M | 31.3% | 1 | 1.8M | 25.1% | 3 |
| Nov 2025 | 2.4M | 28.8% | 2 | 2.2M | 27.2% | 3 |
| Dec 2025 | 2.4M | 30.2% | 1 | 2.2M | 28.4% | 2 |
| Jan 2026 | 2.4M | 28.9% | 2 | 2.2M | 27.2% | 3 |
| Feb 2026 | 2.3M | 29.7% | 1 | 2.2M | 29.1% | 2 |
| Mar 2026 | 2.3M | 28% | 2 | 2.7M | 32.7% | 1 |
| Apr 2026 | 2.4M | 28.1% | 2 | 2.7M | 32.7% | 1 |
| May 2026 | 2.3M | 28.4% | 2 | 2.7M | 33.8% | 1 |
| Jun 2026 | 2.2M | 30.1% | 1 | 2.2M | 30.1% | 2 |
| Jul 2026 | 2.2M | 28.6% | 1 | 2.2M | 28.5% | 2 |
| Aug 2026 | 2.3M | 28.8% | 1 | 2.2M | 28.1% | 2 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using CeraVe’s and La Roche-Posay’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **CeraVe**: Measured on the search terms “cerave”, “cerave cleanser”, “cerave com”, “cerave moisturiser”, “cerave moisturizer”, “cerave serum”, “cerave skincare”, “serum cerave” and “skincare cerave”, summed into one figure.
- **La Roche-Posay**: Measured on the search term “la roche posay”.

- [CeraVe profile](/demand/global-en/brands/cerave)
- [La Roche-Posay profile](/demand/global-en/brands/la-roche-posay)
- [All moisturiser brands worldwide](/demand/global-en/categories/moisturiser-brands): The set both shares are measured inside, 5 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, CeraVe or La Roche-Posay?

In August 2026, CeraVe had more branded searches than La Roche-Posay among moisturiser brands worldwide. CeraVe was estimated to have 2.3M branded searches compared to La Roche-Posay’s 2.2M, and held a 28.8% Share of Search versus La Roche-Posay’s 28.1%.

## Cite this page

Brandwave. "CeraVe vs La Roche-Posay: Which is more popular by branded search?". https://gobrandwave.com/demand/global-en/compare/cerave-vs-la-roche-posay

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/cerave-vs-la-roche-posay. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.